Small Animal Show doubles attendance figures
The ‘Crufts’ of the small animal world, The Burgess Premier Small Animal Show, marked its newly rebranded 89th event with an estimated 50 per cent increase in attendance.
Previously the Bradford Championship Show, the recently renamed Burgess Premier Small Animal Show is the longest running show of its kind in the UK. Burgess Pet Care, already title sponsors of the show for more than six years, strengthened its partnership with the Bradford Small Livestock Society, organisers of the show, with a five-year support deal for the showcase event.
With Burgess Pet Care’s increased investment into the show, including development of a new brand, new website, new marketing literature and a greater number of attractions and events taking place over the two day event, the show sold out its trade area and doubled public attendance figures, compared to the previous year.
The Yorkshire Event Centre-based show housed the UK’s first Rabbit Grand National within its new Showcase Square, a hub of activity at the show. Swedish competitors flew into Harrogate especially for the event, which saw champion bouncing bunny Cherie and her owner Magdalena Åhsblom take the top spot.
Mr Burgess, president of the show and chairman of Burgess, said: “We are overwhelmed by the sheer success of this year’s show, which has attracted an estimated 50 per cent higher attendance. We are a company of pet lovers and owners who are committed to making the lives of pets better by encouraging responsible pet ownership.
"We are avid supporters of the Burgess Premier Small Animal Show as it is a festival for people who are passionate about animals, and as a business it gives us a superb platform to communicate our pet food ranges for small animals, including Excel the UK’s No.1 vet recommended range for fibrevores. We look forward to building on this year’s success at next year’s show, to celebrate 90 years of the Small Animal Show.”
Burgess Pet Care is a small family-owned Yorkshire business which makes high quality food for all small furry pets. Leaders in the field of pet nutrition and care, our products include Burgess Excel, the UK’s number one vet recommended food for small animals, as well as Supadog, Supacat, Supahamster, Suparat, Supagerbil and Supaferret.
Published: Neil Pope Monday 14 February 2011, 5:35 pm
Views: 4,130 times
Filed under: Small Animal Show Burgess Pet Care Bradford Small Livestock Society pets
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