With a heatwave predicted this July and August, global pet product expert, PetSafe® Brand, today announces it is embarking on a summer campaign to keep pet hydration front of mind for pet owners. Building on previous years’ hydration initiatives, the brand will be underlining to consumers the importance of keeping animals watered in the summer months.
Across its social media assets PetSafe® Brand will be sharing top hydration tips via a series of memes and infographics as well as running fountain giveaways. Its Facebook page will feature a weekly weather report advising people of hot conditions and how to keep their pets healthy. The brand will also be forging partnerships with key Facebook and Instagram social influencers, engaging their audiences about hydration.
Top tips that will be shared include soaking pets’ coats in cool water and adding flavour and water to their food. The brand is also encouraging pet owners to invest in water fountains as the continuous, fresh supply of running water provides a more natural way for pets to drink.
The campaign will be promoting the Drinkwell® Pet Fountains range offered by PetSafe® Brand as the fountains all provide a clean supply of fresh, great-tasting water, giving dogs and cats a reason to drink more. The highlight of the campaign will be the Drinkwell® Sedona Pet Fountain, which provides up to three litres of fresh filtered water and is whisper-quiet, making it suitable for apprehensive pets. The brand will also be promoting the Drinkwell® Ceramic Pagoda Pet Fountain which provides two litres of water and has an easy-to-clean ceramic design and an elevated dish, ideal for elderly or arthritic pets.
Angela Critchley, International Marketing Manager said: “We’re committed to increasing awareness of pet hydration needs during the warmer months and this year’s initiative builds on previous years’ successful campaigns. Pets need more water than many pet owners might think; while we’re made up of around 55 per cent water, it constitutes 80 per cent of a pet’s body, making fluid replenishment even more essential to their overall health.”
For more information on other Drinkwell® Pet Fountains and the full PetSafe® Brand range visit www.petsafe.net/UK.
Chris Cole – environmental co-ordinator and quality auditor at Inspired Pet Nutrition (IPN) – has been declared Best Green Champion by Investors in the Environment (iiE). He collected his award at iiE’s awards ceremony for Yorkshire and the Humber where IPN also collected their Green Level accreditation.
Chris helped the business gain Bronze Level accreditation from Investors in the Environment in April 2016. IPN – which is based at Dalton near Thirsk - is the first UK pet food business to go straight from Bronze Level to Green Level.
He has been at IPN - the UK’s largest independent producer of dry pet food - for nearly 11 years. Following two years in production he then joined the technical department. “I became interested in environmental issues and their potential impact on the business and took advantage of IPN’s career development programme to gain more knowledge,” he said. “I am delighted to have been given the opportunity to put what I have learnt into practice and that it has brought benefits to the business.”
Becky Taylor of Investors in the Environment, said: “The Green Champion Award recognises the efforts and achievements of individual Green Champions that have gone above and beyond. They must have achieved good scores to the Investors in the Environment criteria and have brought about innovative actions or community efforts.
“Chris Cole from IPN was awarded the Green Champion award for jumping from Bronze to Green accreditation and achieving a great green score, implementing excellent levels of staff training and increasing environmental awareness within their manufacturing environment.”
Find out more about IPN at: http://www.waggfoods.com/
The very first issue of Small Pet Retailer magazine is set to hit pet stores throughout the UK this summer.
It is the first magazine dedicated to small pet retailing and takes a look at some of the simple steps retailers can take to help grow sales in the category.
There are articles on what the future holds for small pet retailing, advice on category management, with planogram concepts, as well as ideas on how to create a simplified and frustration-free shopper experience.
The magazine features top tips for helping retailers train store colleagues, as well as many other great ways to help sell more small pet products in store.
The new magazine, launched by Supreme Petfoods this summer, also provides a glimpse behind the scenes with an insight in to the natural, locally sourced ingredients they use in their products, as well as an interview with Supreme’s Technical Manager.
Claire Hamblion, Marketing Manager at Supreme says “This really is a first for Supreme and for the category. We want to do everything we can to share our expertise so that we can help pet retailers everywhere revamp their small pet categories. That is why, in the magazine, we are inviting customers to email us a photograph of their current small pet section, so that we can provide them with a free category audit.”
View the digital version of the magazine at http://supremepetfoods.com/retailer-zone/.
The rise of pet-friendly isn’t new, but finding venues which are the cream of the crop, and which truly embrace dogs at the same time, is still a source of frustration for many pet owners. Whether it’s a beautiful weekend break, or a sumptuous Sunday lunch, it’s no easy task finding a perfect spot.
All Four Paws fill that gap for dapper dogs and their discerning owners. The site is a lifestyle destination which brings together the very best of the UK’s pet-friendly hotels, restaurants, gastropubs and places to explore that will welcome four-legged friends with open paws.
Listings are packed with information, and the All Four Paws experience is designed to be as stylish as the venues and jaunts it describes. These aren’t just listings, though; the site is a comprehensive guide to the high-life with your pooch, where quality comes first; every destination requires Paws- approval before being accepted to join the site.
Big names who have already made the cut include the exclusive hotel Belmond Le Manoir aux Quat’Saisons in Oxfordshire, several of Rick Stein’s Cornwall venues, The Scarlet on the North Cornish coast, and Gordon Ramsay’s dog-friendly London set.
Since the arrival of her cocker spaniel three years ago, co-founder Nicky Burton has experienced the challenges of finding great pet-friendly places first-hand: “We want to take Rigby out and about with us whenever we can, and he’s made it clear he’d rather be by our side. We always look for venues that truly embrace dogs, while not skimping on life’s little luxuries, but these places aren’t easy to find.”
For consumers, the site takes the effort out of finding the very best places to eat, sleep and play with your pet. “It’s not as black and white as somewhere just being pet-friendly or not”, co-founder Sarah Williams explains. “If you’re taking your dog with you, you can’t simply rely on booking a room or a table online. We make sure our users have all the information they need so they know if a venue is a good fit for both them and their pet. They can then easily book venues directly through our site.”
Nicky’s spaniel, Rigby, was unavailable for comment, but assures us he is relishing his new role as the nation’s most in-demand canine reviewer.
Find out more at: www.allfourpaws.co.uk
Devon-based Forthglade have recently teamed up with BBC Countryfile's Adam Henson to urge the public to think twice about what they feed their dogs.
The new campaign, Dump the Junk asks those taking part to make a pledge promising to pay more attention to the 'nasties' in some dog foods and to promote a more healthy lifestyle.
Find out more at: https://forthglade.com/dump-the-junk/
As part of its mission to encourage owners to think about the health of their pet and seek expert advice on pet healthcare, NOAH (National Office of Animal Health) is asking pet owners to send in selfies with their pets.
The competition will celebrate how much we care about our pets and how much of a huge priority they are for us. Whether you and your pet like to pose snuggled up at home, or out and about getting active, we’re inviting owners to strike a pose with their pet and submit their best ‘pet selfies’ to show off the bond between them and their happy, healthy pets.
The campaign is the next part of NOAH’s ‘Happy, Healthy Pets Project’. One lucky winner will receive a £125 voucher for pet treats and supplies so why not encourage your customers to enter?
NOAH Chief Executive, Dawn Howard comments: “We know how important our pets are to us – 40% pet owners confess to loving their pet more than their partner! It’s really important to think about keeping your pet healthy as well as loved. Creating a strong bond with your pet is vital to their happiness and wellbeing, as well as bringing of joy and contentment to pet owners. Animals bring so much to our lives, and we in turn can bring so much to theirs if we know how to love and care for them well. We hope that our latest competition showing the UK’s happiest and healthiest pets and their owners will help drive the conversation further and help inspire hundreds of others to join them.”
For more information:
Entries uploaded by Monday, 12th June, will be eligible to win a £125 voucher for pet supplies and treats (terms and conditions apply). Entrants must ensure they click the pink competition tick-box to enter when uploading their photos.
OASE are one of the market leaders in Water Gardening and pride themselves in their exciting, innovative, market leading products. Recently OASE has expanded into the Drainage & Irrigation market and the Indoor Aquatics Market, including the acquisition of biOrb.
We are looking for a Field Sales Representative based in the Midlands. A keen interest in ponds and aquariums is essential with preferable knowledge of the market. Previous field sales experience is desirable but not essential.
The role will include:
- Evaluating customers’ needs and building productive long lasting relationships
- Meeting team and individual sales targets
- Attend regular sales meetings and occasional events such as trade shows, exhibitions and koi shows
- Report and provide feedback to management on a regular basis
- Sales presentations to customers
- Maintain and expand customer database within your territory
- Technical training of customers
- Merchandising of customers’ shelf and aquarium displays
At OASE we have a very friendly team who are widely regarded as the best in the industry. To join us in the next stage of our growth please contact Amanda Crook, Sales Office Manager - email@example.com with CV and covering letter. The closing date for applications is Monday 5th June 2017.
West Sales Executive
A forward thinking, innovative company we are one of the leading pet product companies within the UK, serving a large, well established customer base.
We are looking for motivated professional sales people to fulfil the role of Sales Executive in the West.
The ideal candidate should have:
A proven track record of field sales experience preferably within the pet industry.
An ability to meet and surpass targets
Strong relationship and communication skills
Good administrative, organisational and time management skills
A high level of self-motivation
Maintain a strong relationship with our existing customer base and identify new opportunities.
Working within a strong and established team.
Be capable of planning and prioritising your territory to maximise customer requirements.
What we can offer you:
On target bonus structure
A fully expensed company car
Full support from an experience team of sales executives and from the sales office administration team at Head Office.
Apply by email to Claire McCarthy firstname.lastname@example.org.
Following the successful relaunch of the new packaging for the Verm-X Dog, Cat and Rabbit products, Verm-X held a promotion for the customers of Pedigree Wholesale earlier this year. This was supported with an Incentive Competition for the Tele Sales Team at Pedigree. Pictured, is Kevin Byrne from Verm-X presenting Dani Robinson with her prize at Pedigree's Gamston offices to mark her excellent achievement.
Estate agents are commonly found on most high streets, but you won’t have seen one quite like this… Blue Cross pet charity has announced it is opening the world’s first Estate Agent for Cats. The pop-up estate agents in London is offering unique properties for sale, all designed and built exclusively with feline tenants in mind. All of its listings are constructed of cardboard and PPM's editor Clare was delighted to create a Georgian Manor house.
The inspiration for this unique ‘prop-paw-ty’ proposition came from observing a common cat phenomenon – that cats love cardboard boxes. The more serious message behind the Estate Agent for Cats is the importance for pets to have mental stimulation and a private place to have some quiet time where they won’t be disturbed. The charity also wants to promote the hundreds of homeless and unwanted cats currently in its care all needing a real home to call their own.
Ryan Neile, Head of Animal Behaviour at Blue Cross said: “Cats are very inquisitive and love to explore new things, so most won’t hesitate to jump inside a cardboard box. Owners often provide cardboard boxes for kittens to climb and play on and jump in and these early experiences create an affection for boxes in later life. Cats also love to hide and feel safe and secure, they will often seek out dark nooks and crannies with high sides.”
The cardboard box ‘architects’ include journalists and bloggers, designers, retailers, 3D design university students and even school children. The box homes, including a tropical tepee, thatched cottage and palatial Taj Mahal are all up for sale via a silent auction ballot in the pop-up estate agents, with proceeds going to help the thousands of homeless, unwanted, sick and injured pet Blue Cross cares for each year. Each cat featured in the imagery used at the Estate Agent For Cats is a Blue Cross rescue pet looking to find its forever home.
The houses will be on display to the public, complete with detailed property descriptions and even floor plans wherever possible.
Estate Agent for Cats
Open: 26 April – 29 April
10pm – 4pm
Address: Estate Agent For Cats, 81 Leonard Street, London, EC2A 4QS
The pop-up is based at PetsPyjamas’ East London HQ – home of Europe’s number one online pet lifestyle destination selling over 10,000 pet accessories. PetsPyjamas have donated their prime London real estate to host the Estate Agents for Cats for Blue Cross. Find out more at www.petspyjamas.com
To find more information on the Estate Agent For Cats and advice from Blue Cross visit the www.bluecross.org.uk.
Forthglade, the Devon based natural pet food company was pleased to be part of an unsung hero award this month. A seven year old Devon based Cockerpoo named Niven was recognised for his hard work and dedication as a Hearing Dog. The heroic hound had every reason to wag his tail after winning a weekend stay at a luxury pet-friendly hotel as well as three month’s worth of Forthglade’s natural pet food.
Niven and his owner Pauline regularly volunteer at the Exeter Royal Academy for Deaf Education, enabling deaf students to work with a hearing dog. The duo were nominated through a charity called Room to Reward, an initiative that recognises volunteers across the UK. Niven joined Pauline in 2012 and Pauline says of her beloved pet “Niven works tirelessly at anything I ask him to do, he is very friendly and patient”.
Hearing Dogs for Deaf People set up a project with the Deaf Academy in October 2016, to see if any of the deaf students would benefit from the opportunity to engage with a hearing dog. Niven has been visiting the school every week since, working with the teachers and students - with amazing results.
Niven's dedication even made local news channels as camera crews came out to film the four-legged hero as he arrived at Devon’s Deerpark Country Hotel to receive his medal and Forthglade goodies.
Room to Reward is a charity which launched in July 2015. Since its launch, over 70 hotels are now supporting the scheme, rewarding deserving charity workers with complimentary hotel breaks across the UK.
Hornsea Garden Centre is one of the largest centres in the British Garden Centres family. Located in beautiful surroundings near Hornsea it has recently seen the addition of a new restaurant and a huge development making it a destination garden centre. Hornsea now boasts a new aquatics department as part of the development.
The new aquatics department here at Hornsea Garden Centre is the one stop shop for the fish keeper. With a great range of Marine, Tropical and Cold Water fish. We offer our customers a great selection of accessories along with expert advice to help them get the most out of their aquarium or pond.
We are looking for a passionate and motivated Aquatics Department Manager to continue the development of this department. Previous experience as a retail manager within the aquatics industry is preferred, however, applicants with a proven management background with a knowledge of fish keeping will be considered.
The successful candidate will be:
• Accountable for the operational excellence and financial performance of your department.
• Ensuring the highest standards of display, compliance and livestock inventory control are maintained and that sales revenue targets are achieved and exceeded.
• An inspirational leader for your new team ensuring that they receive clear direction and performance management within a culture of coaching and mentoring.
• Highly commercial and results driven with a proven track record in a Management position.
• Positive and strong communicator and a skilled motivational people manager. Adept at succession planning and performance management.
• Accountable for providing great customer service and have a keen eye for detail around the consumers experience in your department.
• A solution orientated thinker with excellent problem solving skills.
• Maintain standards of cleanliness and biological health of livestock holding systems.
• Responding to customer needs with expert advice and providing excellent customer service
If you are looking for new challenges with in a forward thinking family run business and would enjoy the rewards this role would bring then we would like to hear from you.
Please email your CV and include any relevant fishkeeping experience, toether with a cover letter explaining why you could be an ideal candidate for the position.
Closing date: Wednesday 19 April 2017
Monkfield Nutrition Ltd. is delighted to announce that it has acquired the Reptile and Bird elements of the Arcadia Products Plc business known as Arcadia Reptile.
John Courteney-Smith MRSB from Arcadia Reptile will join the Monkfield team. John will continue with his excellent work as Head of Science and Innovation, developing this market leading brand. The Arcadia Reptile team will continue to explore UV lighting, heating and nutritional products, aimed at enhancing the lives of reptiles in captivity by trying to get as close to nature as possible, through the concept of ‘Wild Re-Creation™’.
Gerard Oates, Managing Director of Arcadia Products, is looking forward to retirement in the not too distant future, “I am delighted that the brand has found a very good new home and look forward to assisting Monkfield with the integration and any ongoing consultancy”.
Monkfield Nutrition will initially focus on ensuring an effortless account transfer process, increasing stock levels to 100% and assisting John with an exciting number of innovative new ‘Arcadia reptile’ products.
Jo Wise, Managing Director of Monkfield stated, “The addition of Arcadia Reptile including the full bird and Zoological range adds an exciting and purposeful new dimension into the Monkfield business. We as a team will carry on with the excellent work and brand ethics of ‘Arcadia Reptile’ and are confident that the brand will continue to show good growth both in the UK and worldwide.”
With a full relocation into a brand new purpose built premises in Mepal, Cambridgeshire, Monkfield Nutrition has an exciting year ahead. This move will provide a significant increase in space for insect production, live reptiles, freezers and state of the art warehousing.
“We have a vision to become the UK’s very best, most productive, most inclusive wholesaler. This brand new facility will allow us to quickly achieve our goals”, says Jo Wise, Managing Director of Monkfield Nutrition.
To celebrate St David's Day, we've gathered together some great products from some of our favourite Welsh brands.
Truline by Pero
This meat and fish variety contains chicken, turkey, salmon and is grain-free. Pero have been making natural foods since 1985 and are based in Betws-y-coed, North Wales.
More info: http://www.pero-online.co.uk/
Welsh Meadow Hay by Burns
Based in Carmarthenshire, Burns' Welsh Meadow Hay is good for rabbits, and for pets, is a true taste of Wales. The hay is made on Burns' own farm too.
More info: http://burnspet.co.uk/
Country Choice by Gelert Nutrition
Gelert was the name of Prince Llewellyn's loyal dog and this food is fit for royalty. This wet food is gently steamed and is available in trays of 395g.
ore info: http://www.gelertnutrition.com/
Online pet lifestyle destination, Pets Pyjamas has launched a new ‘Private Sales’ concept for pet owners, available exclusively to subscribers and providing a quick revenue opportunity for pet brands.
Open to current brands listed with the site, as well as new ones wanting to work with this business, PetsPyjamas’ new Private Sales offers brands the opportunity to turn surplus and seasonal stock into quick cash. Items must have a least 50% off the normal retail price but for maximum impact, PetsPyjamas encourages suppliers to reduce prices to 70% off.
Commenting on their latest innovation, PetsPyjamas CEO Gracia Amico says: “Fast-paced, fashion and interiors sales sites are already massively popular in the UK and we've been quick to adapt the concept for pets. Available exclusively via a password-protected, subscription-based area of our site, we're giving brands the opportunity to turn surplus and seasonal stock into quick cash to invest in new collections, business development or even clearing some space in their stock room. With up to 70% off across a wide range of items such as beds, toys and coats, we've had a fantastic reaction so far from today’s deal savvy consumer.”
Brands wishing to sell via PetsPyjamas, should direct their enquiries to Sara Griffiths North at email@example.com.
There's always room for a little cuteness on a Wednesday afternoon! In our March issue, Claire Hamblion of Supreme looks at why these make such cute – but choosy pets. Until then, enjoy this video of baby chinchillas having a dust bath.
Today is the day when we are encouraged to get romantic and, for many, treating their pets is part of the fun. As we see an increase in the amount of people calling themselves 'pet parents' rather than 'pet owners', it's natural that they want to make their fur babies feel loved!
We've picked our favourite products – perfect for those who love their pets.
Paw-Ever Yours – The Dog Treat Company
The latest in a series of collectible tins celebrating life-affirming moments over the course of the year. This is a low calorie, wheat-free treat that will help your dog’s heart not only flutter but feel healthier.
For wholesale, visit: www.thedogtreatcompany.co.uk
Little Lovelies – Lily's Kitchen
Chicken and shrimp make cats very happy indeed and Lily's cute packaging is sure to attract the attention of your customers. In fact, it all looks so good it makes some human food look pretty boring.
For wholesale, visit: www.lilyskitchen.co.uk/
Tie Me a Knot – Mungo & Maud
It's pink and it's super cute! For owners who don't want brightly coloured toys in their homes but prefer something a little more subtle. Gorgeous dog sadly not included.
For wholesale, visit: http://www.mungoandmaud.com/
Iced Woofin – The Barking Bakery
Cupcakes for dogs? Why of course! These iced treats are perfect for humans who really love their fur babies are great way to reward dogs or celebrate a special day. Get in touch with them if you're interested in stocking these pooch friendly treats.
For wholesale, visit: http://thebarkingbakery.co.uk/
High Maintenance – Pet Head
A smelly dog is not very romantic is it? That's why cult brand Pet Head have introduced this brightly coloured, funky product made just for dogs. This leave-in conditioner makes fur super soft.
For wholesale, visit: http://www.companyofanimals.co.uk/
There’s no better place to see and touch new products than a trade show. But planning your trip is key to overall success. Here are some pointers from PATS Sandown organiser Gordon Thomas.
Trade shows are a great place to discover new ideas and products, and they often act as the launchpad for the ‘bestsellers’ of tomorrow. Pet product manufacturers and suppliers see these events as a vital part of their marketing strategy because they are an ideal place to showcase their latest innovations.
Attending these exhibitions as a visiting retailer can prove very productive, as they provide the opportunity to find out what’s new and then discuss the products in detail with the relevant supplier. And events like PATS are ideal for allowing visitors to see all the new products under one roof.
But it’s important to make sure that time at trade shows, and the expense of getting there are spent wisely. And that’s where a bit of planning can help to make a day away from the shop pay handsome dividends.
So what’s the best way to plan your trip to an exhibition like PATS? Think about what you want to achieve, and how to go about it. Make a note of which exhibitors you want to see, and if possible call them beforehand to arrange a meeting on their stand.
The PATS website lists all the exhibitors and their stand numbers along with a floorplan and you can also find this in the March issue of PPM. It’s worth spending some time familiarising yourself with how the show is set up even if you haven’t been to the venue before. Once there you’ll soon find your way around as the directional signs are prominent throughout, and all the stands are well numbered. The show catalogue, which you can picked up free at the entrance to the exhibitions halls, is also a good guide to finding the location of each exhibitor.
Study the show preview in PPM as it will give you a great insight into what to expect, timings of informative seminars and other important show information.
One of the best places to start your day at PATS is the New Product Showcase situated in the Surrey Hall’s Brasserie. Here you’ll find all the latest launches from exhibitors, and once you’ve seen what you like, you can then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail. There is an information card beside each product, giving details such as suggested retail price and where in the show you’ll find the item’s exhibitor.
Another popular exhibition feature is the free seminar programme. Many visitors often stumble across talks from retailing experts. They’re probably grateful of somewhere to sit down and rest their feet after walking around the event and talking to exhibitors. But once they start listening to the speakers they’re pleasantly surprised to find that the talk is of genuine interest to them. Seminar programmes are designed with a particular purpose: To add value to the visitor experience. So make sure you take a look at the wide range of topics beforehand and allocate time to attend those talks that could prove beneficial to your business.
Trade exhibitions are designed to help the retailer make the correct buying decisions, and often you can take advantage of exclusive show offers. And remember, the exhibitors want to see you and show off their products, so it puts you in a good bargaining position.
The next big show is the two-day PATS Sandown event, which opens on Tuesday, March 21. More than 140 exhibitors will be showcasing their products and services so it’s well worth a visit. Start planning your trip now.
A vacancy has recently been made available to become a member of the OASE UK team.
OASE are the worldwide market leaders in Water Gardening and pride themselves on their exciting, innovative and market leading products. In the last year OASE has expanded into the Drainage, Irrigation and Indoor Aquatics markets; including the acquisition of biOrb.
This role requires a great deal of flexibility as no two days are the same. A willingness to learn is essential; as is enthusiasm. You will need to have a keen interest in ponds or aquariums and a desire to provide excellent customer service every day.
The role will include, but is not limited to:
- Dealing with enquiries in relation to orders and products via email and phone
- Testing incoming returns and processing necessary paper work
- To attend OASE exhibitions, customer weekends and site visits when required
The role is based at our offices in Andover in Hampshire so the successful applicant will need to able to travel there each day or relocate to the area. A full driving license is essential.
At OASE we have a very friendly team who are widely regarded as the best in the industry. To join us in the next stage of our growth please contact Amanda Crook, Sales Office Manager - firstname.lastname@example.org with CV and covering letter.
Closing date: 10th February 2017
PPM heads to London to board the only doggy bus tour. The initiative was part of MORE TH>N's Doggyssentials packages which bundle together insurance, dog treats, activity trackers and food.
Consumers can tailor the package to suit both them and their dog. Find out more here.