80 years of Laughing Dog

Laughing Dog, one of the few pet food manufacturers in the UK to bake its entire range of dry dog food at its family-run farm in Lincolnshire, has celebrated its 80th birthday.

Established in 1936, the dog food company has been traditionally oven-baking its wholesome recipes for 80 years. Originally formed in Dunchurch, Coventry, the well-loved brand joined Fold Hill Foods family in 2008 and since then has become an integral part of the company’s heritage. 

To mark this special occasion, Laughing Dog’s entire workforce, bakers and non-bakers, hosted a company bake off. Everyone was invited to enter a baked creation from traditional family favourites to taste-bud ticklers.

Taisie Grant, granddaughter of Fold Hill’s founder Ted Grant, and the day’s nominated bake-off judge says: “While our 1936 Laughing Dog recipes are still some of our bestsellers, we are very proud to be able to combine our traditional methods with exciting and new innovation, ensuring that our delicious and nutritious recipes are constantly pushing the boundaries of creativity while remaining true to our original values. It’s also been an opportunity to support a local charity, Jerry Green Dog Rescue, with all donations for cakes and biscuits going to the cause.”

While oven baking is a much slower process compared to the more conventional process of extrusion which involves cooking at high speed and pressure, Laughing Dog firmly believes it is a much gentler process. Baking helps to better protect the natural ingredients, as well as creating a uniquely crisp and crunchy kibble which helps to slow down fast eaters and keeps teeth clean and breath fresh too. 

Laughing Dog’s Farm Bakery range of dry completes and mixer meals is available in wheat free and grain free varieties, and its Farm Kitchen range of wet completes is grain free. For further information, please visit www.laughingdogfood.com, email bakery@laughingdogfood.com or call (Freephone) 0800 098 8057. For more information about Jerry Green, visit www.jerrygreendogs.org.uk.