Animology have added to their multi-award winning product range by launching dual sided cat cleaning wipes – Feline Fresh.
Feline Fresh cat wipes are high performance, dual-sided cat cleaning wipes soaked in an advanced no-rinse cat shampoo and have been developed to provide an easy yet effective cleaning solution for your cat. The wipes form the latest edition to the Animology cat range which consists of shampoo, no-rinse shampoo and a conditioning cat spray and were developed following on from the success of Animology Clean Sheets.
Uniquely the wipes have a textured side to scrub and loosen dirt, and a smooth side for gentler wiping. Each wipe contains a mild and gentle formula comprising Aloe Vera extract, vitamins and built-in conditioners.
Humans love their gadget and they love their pets too so combining the two is a win-win situation for any retailer. Luckily for you, there's a host of top-notch products that your customers will go bananas for!
In our August issue, we've got a special on pet technology but for now, we wanted to tease you with these...and talking of which...
PAWBO, part of the world-leading Acer portfolio, is set to make its debut at PATS later this year (24-25 September, Telford International Centre), showcasing its exciting new product innovations for the pet retail market. The Pawbo Catch is an innovative teaser toy that connects to an app allowing owners to interact with their cats while away from home.
More info: www.pawbo.com
Investing heavily in the UK market, PATS will mark PAWBO’s first time exhibiting in the UK, bringing with it its exciting PAWBO Theme Parkconcept. The theme park currently includes the interactive Pawbo+ pet camera. If you've ever wondered what pets do all day, you'll soon find out.
More info: www.pawbo.com
Originally seen on Dragon's Den, the PitPat is a device that straps onto a collar and helps owners track how much exercise their pet is doing. It's a great bit of kit for anyone whose pet is a bit...well, podgy.
More info: www.pitpatpet.com
Read the full feature in the August issue, available at the end of July. To subscribe, click here.
Reviewed by Nicki Manning, Dudley, Hattie and Gracie
With three dogs in my house, it can be hard to find something they can all agree on. But they love these treats!
I especially liked them as they are very soft and easy to break up. This is particularly good for sharing between all dogs. Gracie, our new pointer pup, especially loves these, and is happy to oblige with recall training, bounding toward me to sit for her tasty treat. She also has a sensitive tummy and these small portions are perfect.
For those who are training young dogs, these treats are a really good idea – keep them in a pocket of a favourite
The treats are packed in a sturdy resealable pouch and one pack represents many, many treats. Great value.
The price initially appeared high, but on testing I believe they are really good value, and will definitely keep them in my dog training armoury. I will definitely be buying
Children aren't the only ones being lavished with extra special birthday celebrations as new research reveals 75% of pet owners celebrate their dog's special day, highlighting the booming trend for treating our furry friends as family members.
Lily’s Kitchen, naturally nutritious food for pets, is responding to the growing demand for birthday occasion products for dogs with the launch its Birthday Surprise gift box; the perfect present for pooches.
The Birthday Surprise gift box contains the first ever party-perfect meal for dogs made from three different fresh cuts of steak, potatoes, broccoli and herbs inspired by a steak frites dinner, as well as a separate hidden bag of Organic Cheese and Apple Training Treats. This fun celebratory gift is full of surprises, including a birthday card for dog lovers to sign, seal and deliver to their favourite furry friend.
Henrietta Morrison, Lily’s Kitchen Founder and CEO said: “Our dogs are family and they deserve to have the most special birthday. And steak dinners usually mark a special occasion for humans so what better way to celebrate than a nutritious doggy equivalent. The humanisation trend can mean that owners indulge their pets with harmful foods such as cake on their birthday, but we urge all owners to serve up proper food that’s safe and deliciously nourishing”.
With increasing numbers of owners celebrating their dog’s birthday, the ‘Birthday Surprise’ steak recipe gives pet parents the opportunity to spoil their pup with a fun and exciting dinner, safe in the knowledge that the natural ingredients are feeding their overall health.
*An independent poll of 1,000 dog owners, commissioned by Lily’s Kitchen by One Pulse (April 2017)
Forthglade, manufacturers of natural dog food, this week announced the launch of two new product ranges. The original UK pioneers of natural wet food for dogs has unveiled its first ever dry dog food, as well as a selection of grain free functional dog treats. With focus remaining on high quality ingredients and a ‘Junk Free Promise’, the new products further establish Forthglade as one of the leading brands of premium natural pet food.
Cold Pressed, natural dry dog food
The new Cold Pressed dry food for dogs is 100% natural and provides a complete nutritionally balanced meal for dogs aged from 2+months. The wholesome recipes are gently pressed for just a few seconds at low temperatures ensuring all the natural goodness of the ingredients is retained within the meals. As with all Forthglade recipes, the Cold Pressed range contains no artificial colours, flavours or preservatives and is hypo-allergenic. The meals include 30% duck or chicken, 5% liver and 5% white fish, as well as brown rice, vegetables, fruit, omega 3 oils, vitamins, minerals and botanicals.
Unlike many dry foods on the market, cold pressed is very easy for dogs to digest as it gently breaks down in a dog’s stomach without absorbing water, making it the most natural way to feed a dog a complete dry meal.
Forthglade’s Cold Pressed comes in two recipes – Duck with Brown Rice and Chicken with Brown Rice – and can be served as a complete dry meal or mixed with any of the Forthglade wet food ranges. Available to order from April 2017, the dry food comes in 6kg and 12kg bags with an RRP of £34.99 and £59.99 respectively.
Natural Functional Treats
Forthglade’s grain free hand-baked natural treats will be available in four varieties: There will be a training treat with cheese, a salmon treat to support joints and bones, a turkey based treat for fresh breath and a calming treat containing chicken. All 100% natural, grain free and free from nasties.
Available in 150 gram pouches in cases of seven, the heart-shaped treats will retail at £2.99 per pouch. The treats will be available from May 2017.
Thought it was only humans that enjoyed a big breakfast? You're wrong! Dogs love one too but only when it's made especially for them.
Animology have added to their multi-award winning product range by launching a unique colour enhancing shampoo – True Colours.
True Colours is a specially formulated shampoo that enhances the full spectrum of colours within a dog's coat. Specialist shampoos for white or black dogs are widely available, however, Animology believe that True Colours, which utilises the latest developments in formulation chemistry, is the first dog shampoo to improve the radiance of all dog coats regardless of hair colour or mix of colours.
Group55’s Managing Director, Stephen Turner, commented; “We are thrilled to be launching yet another industry first that delivers meaningful innovation to our sector. Following the global success of our unique ‘Fox Poo’ shampoo it is testimony to our R&D programme that we can launch another ‘game changer’ in such a competitive market sector. All our consumer research suggests True Colours will quickly become a best seller which means our retail partners can confidently stock the shampoo in the knowledge that it will sell.”
The news of the new addition to the Animology range coincides with the vibrant re-brand of the full Animology range that was revealed last week.
Suffolk based Skinner’s Petfoods have launched its ‘Life’ range. A premium range for all life stages, Life builds on Skinner’s extensive experience in developing the highest quality products for working dogs – something they’re now keen to share with pets, as explained by William Delamore, Skinner’s Marketing Director.
“Skinner’s Field & Trial range has been the number one working dog food for around 25 years and we’re well known throughout that sector because of our absolute passion for making sure we provide the dogs with the best possible nutrition. The main aim of our food has always been to produce happy, healthy dogs – and as Field & Trial is already doing that with working dogs we decided it was time to turn our attention to pets. With our proven track record we understand the importance of making sure all dogs have access to the best possible food and that is what our new Life range offers.”
Life has been carefully formulated with the help of vets and other experts in canine nutrition, to create healthy recipes featuring easily digestible chicken and is available in Puppy, Junior, Adult and Senior, with Sensitive available for those dogs needing a fully hypo allergenic option. The range is perfectly balanced with super premium ingredients – including optimum levels of all nutrients and essential vitamins and minerals – to form a highly palatable diet for all stages of a dog’s life.
The range will be available for wholesalers to stock from the end of January and launches in
12.5kg (RRP from £24.99) and 2.5kg (RRP from £6.99) bag sizes. The 2.5kg bags are re-sealable, for added convenience and freshness.
For further information on this exciting range of new products from Skinner’s contact your Account Manager or Skinner’s direct on 01379 384247 Email: email@example.com
WORDS BY Emily Fowler
Whether it’s for snoozing or just watching the world go by, pet beds are an important purchase for your customers, and they come with a number of benefits for both the animal and the owner. When you’re deciding on stock, pet beds are an essential requirement, and providing a wide range of sizes, styles and price ranges means that your customers can choose the perfect bed for their pet’s requirements, as well as meeting their own needs in terms of convenience, home décor and budget. While dog and cat beds will be the highest sellers, owners of small furries will also be interested in beds for their pets, so check out beds of all sizes.
Benefits for pets
Their own bed gives pets a space of their own – somewhere to curl up and snooze away from the hustle and bustle of the family home. This is particularly important for cats because they need their own private spaces (particularly high up) to feel secure, so cat owners are always advised to put beds in different places and at different levels throughout their home. Designs like igloo beds and cave beds are a popular choice among clued-up cat owners, as they give cats the privacy and security they look for. It’s even more important for customers with multi-cat households to make sure they’ve got enough beds, and the recommendation for buying things like litter trays and beds is one per cat plus one extra, to avoid territorial aggression and resource guarding.
All pets enjoy a comfy bed, but senior and infirm pets have specific needs when it comes to how and where they sleep. As well as having more delicate skin and less padding to keep them comfy on harder surfaces, older pets are going to feel the cold much more than younger animals, so keeping them warm and insulated from cold floors is really important. Things like thermal blankets, heated pads for beds and even beds that are heated themselves are always good to stock, and not just for older pets – you’ll find customers with pets of all ages will be attracted to products that make their pets’ lives cosier. Beds that enclose pets, like doughnut beds, are great for preserving body heat and keeping animals nice and warm while they nap.
Benefits for owners
Giving pets a bed of their own isn’t just good for the animal – it’s great for their owners’ home furnishings too. As well as the issue of fur shedding on human beds and sofas, dogs are likely to chew on their sleeping place, and cats like to stretch and scratch when they wake up. By encouraging them to sleep on/in their own piece of furniture, your customers’ pets can fidget, drool, scratch and shed as much as they need to, without causing any damage to the human family’s furniture.
Hygiene is also a factor in choosing a dedicated pet bed, with many having removable covers or cushions that are easy to throw in the washing machine on a regular basis (if the whole bed isn’t washable itself), unlike the average human furniture! Pets that go outside are naturally going to end up with dirt and bacteria on their paws, so their own washable bed is the best way to control the spread of any nasties they might have picked up outdoors.
Pet beds throughout history
Animals in the wild look for particular spots to sleep, so it’s natural that as the wild became the domesticated, humans started learning more about their pets’ needs and providing for them. For example, feral and wild cats will always look for a protected area to sleep in safety, where they can easily keep an eye out for approaching predators, which is why enclosed cat beds are so popular. Similarly, a dog sleeping outdoors will circle their chosen sleeping spot a few times to warm up the cold ground and stamp down any vegetation, then dig slightly into the earth to be able to regulate their body temperature whether it’s cold (using the earth to keep them warm) or hot (uncovering the cooler earth under the top layers).
While caring owners are happy to spend money making sure their pets are warm and comfortable, there’s always one, like Owney the Post Office dog in 1800s Albany, New York¹, that chooses something slightly different. Adopted by a group of postal clerks when he was abandoned by his owner, he chose the office’s mailbags as his bed, even following them as they travelled by rail around the United States.
As different types of pets came in and out of fashion throughout the ages, new and improved beds and accessories were designed. Most significantly in terms of dog beds was probably in 18th Century France, where dogs sometimes had cushions made specially for them to sleep on, and King Louis XI took things a step further for his greyhound Mistodin. Not only did he commission a lavish bed for his dog, he even had miniature doggy nightclothes made to keep Mistodin warm at night!²
Kittyrama wants cats worldwide to be living a furrytale. And they have started by creating a collection of award-winning cat collars ready to support kitty-cats in their daily adventures. Available now, the patent-pending collars (RRP £9.99) not only feature bright and beautiful colours, but are also hypoallergenic, waterproof, lightweight and very safe. In fact, Kittyrama collars are the first ever cat collars to receive a 'Cat Friendly' award by International Cat Care, the global charity for the welfare of cats, after putting the products through a rigorous test with 20 of their cat experts.
These are the first products from the company, which spent over two years developing them to purrfection.
Kittyrama founder Carolina Ballon-Forrester (ex-P&G) said: “Kittyrama’s launch comes at a great time for both pet retailers and owners, considering ownership for cats continues to grow as lifestyle changes require less demanding and smaller pets than dogs. The accessory market for cats today lags behind dogs in terms of variety but also quality.”
With a drive to make cats’ lives better and bring real excitement to the category, Kittyrama has an exciting innovation pipeline and are developing a collection of unique cat toys that are sure to get lucky cats living a furrytale very soon.
Kittyrama will be exhibiting at stand F9 at PATS Sandown and are looking to establish a network of distributors for their award-winning products.
For trade queries please email firstname.lastname@example.org
For more information visit www.kittyrama.co.uk
WORDS BY Emily Fowler
For a cartoon cat, Pusheen has a lot of fans, and not just teenage girls. If you’ve never heard of Pusheen, she’s a cuddly, chubby grey tabby cat, created by US artists Clare Belton and Andrew Duff. Pusheen branded products have just arrived in the EU, and UK agency Fluid World is the official agent for the brand’s licensing programme.
Pusheen was originally part of Claire and Andrew’s webcomic ‘Everyday Cute’ (launched in May 2010), which depicted a couple based on the artists themselves, along with their dog named Carmen and the lovable Pusheen the cat – based on Claire’s childhood cat of the same name. The real life Pusheen (named after ‘puisin’, the Irish word for kitten) was adopted from a rescue shelter by Claire’s family when she was young, so today’s Pusheen is a great advertisement for rescue pets!
How the brand was adopted
The popularity of Pusheen as a character soon meant that she needed her own platform, so a separate Pusheen blog was launched in 2011, and remains popular to this day (www.pusheen.com), with a book (‘I am Pusheen the Cat’) and a range of Pusheen GIFs on Facebook Messenger added in 2013. Pusheen was soon adopted by social media users to express their own emotions via the medium of a chubby grey cat that LOVES food, and why not? In fact, current statistics show that a Pusheen GIF is sent via Facebook Messenger over 14 million times a day. If you want to wish a friend a happy birthday, there’s Pusheen with a birthday cake and party hat, or if you want to express weariness, there are a couple of different snoozing Pusheens to choose from.
Pusheen branded products
With that kind of popularity, it’s no wonder that major retailers are getting in on the Pusheen obsession.
Pusheen branded products are becoming available from selected retailers (including John Lewis, Clintons, ASOS, Claire’s and Marks and Spencer) this year, and although pet accessories and food are not yet being produced (although are currently in discussion), Pusheen is so popular among pet owners and non-pet owners alike that it’s definitely something worth looking at in terms of stock. The areas that products are currently available in are:
Paper & Stationery: including stickers and stationary sets.
Gifting: including coasters, mugs, water bottles, clocks, hot water bottles and air fresheners.
Party: including balloons, bunting and disposable tableware.
Health and Beauty: including nail art, bath fizzers and bath sets.
Clothing: including pyjamas, t-shirts, dressing gowns and onesies.
Accessories: including purses and bags, phone cases and slippers.
Food and Food Gifting: including marshmallows and Easter eggs.
Home: including cushions.
There are a number of different opportunities when it comes to Pusheen branded products.
Even if you currently only stock products and accessories that are directly related to pets and pet care, now might be the perfect time to consider branching out to other ranges that appeal to animal lovers both old and young.
For licensing opportunities contact Angeles Blanco (email@example.com) or Sarah Fletcher (firstname.lastname@example.org).
WORDS BY Caroline Davis
Given that dogs and cats are the most popular pets after pond and indoor fish (8.5 million dogs owned by 24% of households in the UK, and 7.5 million cats owned by 17%; PFMA), selling pet food products aimed at this market is a lucrative business if you hone your knowledge of canine and feline nutrition and set out your stall accordingly.
Kitten and puppy foods (wet and dry) are a must on your shelves, since pet parents like to think/be assured they are providing the best life-stage nutrition for their baby, so a good variety of choice is essential to meet all pockets and owner requirements.
While kittens and pups tend to gobble up anything and everything that’s put in front of them, an increasing number of owners are leaning towards ethically produced, organic and grain-free foods. The mark-up on these products tends to be greater, so this line of food is a great baseline profit earner.
Ensure you stock various brands from basic ‘no frills’ to the more luxury end with packaging that’s undoubtedly going to appeal more to owners than the contents do to their pets, especially where kittens are concerned – works every time. And don’t forget your ‘power aisle’ or ‘action alley’ for one-off promotions, which do tend to be popular with customers.
Puppy food brands comprise a balanced diet for growing puppies, with some manufacturers also producing breed-specific complete food for pups, formulated to a particular type’s life stage and bodily needs.
Because there are so many different foods to choose from, which can be bewildering for a new puppy or kitten owner, it really helps boost business if customers can get advice from friendly and helpful staff in store, or on the phone, so an up-to-date working knowledge of canine and feline nutrition should be a basic staff requirement.
WORDS BY Caroline Davis
Part of the task in choosing which toys to stock is deciding on those that are people, as well as, pet pleasers. If something appeals to owners, then they are more likely to pick it up, pop it in their shopping basket in store or online, and take it home for their pet to play with. The more fun, innovative and colourful, the better, since these items stand out on shelves and are more likely to catch the eye of potential purchasers.
Quality and value are high priorities for many pet owners, since no one wants to part with their hard-earned cash for something that’s poorly made and only lasts two seconds, or may be unsafe for their beloved pet. Toy appearance is important too – not to the dogs of course, but to their owners who hold the purse strings, and like to give their pets a plaything that looks good. It works the same with pet food! People want to feel like they are providing the best for their beloved pets, so carrying lines that appeal will keep your tills ringing, and encourage repeat custom.
Size matters, so it’s crucial you stock toys suitable for all ages, sizes and temperaments. Dogs with strong jaws and big teeth, like the bull breeds, and inveterate chewers often require tough, ‘indestructible’ rubber and composite playthings, while those with small jaws and tiny teeth, such as Chihuahuas, and flat-faced breeds, such as Shih Tzus, appreciate softer toys for easy gripping and gentler, usually less destructive play than their larger counterparts.
The safety aspect is important too. For instance, some – especially first-time – pet owners are unaware that it’s vital to give their dogs well-made and appropriately sized toys. Small balls can get stuck in bigger dogs’ throats and choke them, while poorly made toys may come apart after one good tug, with pets potentially swallowing the bits, necessitating a trip to the vet. Sticks are not good for dogs either, according to the British Veterinary Association, since horrific stick-related injuries are treated weekly in vets country-wide, so persuade owners to invest in purpose-made throw toys, such as Safestix, instead. Not only are they safer, they are also considerably cheaper than a veterinary bill.
It’s a good idea, therefore, for retailers to clue up on dog toy safety and breed/type suitability then they can advise customers on the most appropriate products for their pets. No one wants injured animals and upset, irate customers – it’s bad for business. And customers really do appreciate helpful and knowledgeable advice from retailers, which helps instil buyer confidence and return footfall.
NOW STOCK THESE:
Designed for medium and large dogs who like to chase and chew, Tough Tuggers are made from durable thermoplastic rubber (TPR) and come in a range of innovative and eye-catching, designs including Loop Rhino and Ball Tug. Strong, braided rope allows dogs to sink their teeth in, grab hold and gain immense chewing satisfaction, yet retains its shape. Ideal toys for use in focusing destructive chewers on a thing they can chew, and not the furniture!
More info: www.petbrands.com
Bouncing Flower Balls
New to Ancol’s range this year, these eye-catching toys combine a colourful plush finish with a knobbly ball inside which, when thrown, bounces unpredictably to stimulate body and mind. Available in 7 and 9cm sizes for small and large dogs that like to chase, the smaller balls are supplied in cartons of 12 complete with a compact display box free of charge.
More info: www.ancol.co.uk
Denta Fun Toys
Designed for throw and chase and chewing, the natural 11cm rubber Denta Fun Ring with integral rubber bone provides endless fun for pet and owner, while perfect for playing retrieve and fetch is the vivid orange, green, yellow and red20cm Denta Fun Rope Ring with natural rubber balls. Both are simple yet very effective toys – and, being eye-catchingly coloured, are reliable sellers.
More info: www.trixie.de
BY Peter Parkinson, marketing director at Town and Country Petfoods
Walk into any supermarket or pet store and the choice of premium dog and cat food seems almost endless. Tasty recipes, natural ingredients and high quality products are now a top priority for many owners – and while some see them as an occasional treat, others would not buy anything else.
One of the key drivers behind this is the ever-increasing humanisation of pets. Dogs and cats play a central role in family life, sometimes being treated like another child, or else becoming a much-loved friend to someone living alone. ‘Fur babies’ is now a common expression and owners are prepared to indulge their pets like never before. We have seen this with the proliferation of grooming parlours, luxury kennels, clothes and accessories and, of course, food.
Modern consumers are conscious about the quality of their own food, and this extends to the choices they make for their pets. Premium products, which may include ingredients like duck breast, often appeal to humans just as much as animals. Consequently, recipes might contain whole pieces of high-grade meat, rather than composite proteins, as well as herb-infused sauces and health-boosting supplements.
This was one of the reasons why we developed the HiLife Spoil Me! range for dogs, and Indulge Me! for cats. These recipes contain natural, human grade ingredients such as chicken breast, vegetables and rice, all hand-prepared to ensure as that as few as possible of the natural flavours and nutrients are lost in the cooking process.
The demand for premium products has now grown to such an extent that we recently launched the FEED ME! Something Special pouches for dogs. These products are sold in 100g packs and reflect the fact that more people now own a small or toy dog, either because they are fashionable or because they do not require as much space. Smaller packs of quality food are also popular among time-pressed owners who want the convenience of giving their pet an easily-measured special treat with the minimum of fuss.
It goes without saying that any product development should be underpinned by extensive research into the market, as well as testing to see how well they are performing. Trends can change quickly so pet food manufacturers must be agile enough to respond to them with continuous innovation.
When it comes to cat food, owners want tasty or indulgent dishes, but for dogs, health concerns also play an important role. Sometimes this means choosing a variety that has been fortified with supplements to improve well-being, for example, fish oils can help to promote a glossy coat.
More owners are also aware that wheat gluten – sometimes used as a ‘filler’ in dog food – is a common allergen and can cause digestive problems. Wheat gluten free products are more popular than ever before as we have seen with the continued growth of our Spoil Me! and Nature’s Essentials ranges.
In addition, the importance of packaging should not be under-estimated as this is what attracts a customer in the first place and steers them away from a competitor. With premium pet food, product design, typeface and colour palette all aim to evoke a sense of indulgence or highlight the natural ingredients used.
There is no doubt that the premium pet food market will continue to grow, and this represents a valuable opportunity for both manufacturers and retailers. Of course, it might require more investment in better quality ingredients, packaging and in-store branding – however, it is one that is likely to pay off in the current climate and beyond.
For further details on Town and Country Petfoods and the HiLife brand visit www.hilifepet.co.uk. Regular news and updates are also available via LinkedIn.
The TRIXIE sprinkler system for terrariums is a real gain for any terrarium and serves several purposes at the same time. It sprays and irrigates the plants, ensures a constantly high humidity in the terrarium and provides drinking water on the plant leaves. The pump pressure of the Reptile Rain can be continuously adjusted and it can be set to everything from a fine mist to rain showers. By using a filter you can use water directly from the terrarium itself, thus creating a water cycle. A low voltage system provides the utmost safety when using Reptile Rain separately. More info: www.trixie.de
Ancol have added a light up lead attachment to their BE SAFE, BE SEEN night safety range. It gives great visibility making it perfect for staying safe on the dark winter nights! Easy to use with any collar and and trigger hook lead, the hi-vis lead attachment simply fits between the two and illuminates the dog. It charges via a USB connection and you can get up to four hours of flashing light from just a 30 minute charge.
More info: www.ancol.co.uk
Lily’s Kitchen is expanding its range of complementary treats for dogs with the launch of three new additions to the Truly Naturals range. The three new additions will sit alongside Lily’s Kitchen’s already launched Little Liver Rewards and have now introduced, Mini Venison Sausages 60g with the benefit of resealable packaging to help them stay as fresh as possible, Crispy Pork Bites 22g made using the best pork rind and Crunchy Tripe Sticks 80g are generously sized pieces of pure beef tripe.
More info: www.lilyskitchen.co.uk
The latest addition to the popular Drinkwell Pet Fountain range from PetSafe Brand has been unveiled and is set to prove extremely popular with consumers seeking the latest solution for pets who aren’t taking in enough water. Dogs and cats require 70ml of water per kg of body weight every day – the equivalent of more than a 2 litre carton of milk every day for an average large adult dog. The new Drinkwell Sedona Pet Fountain by PetSafe Brand is designed to encourage pets to drink more by providing a continuous circulation of fresh, filtered water. Holding up to 3 litres of water, more than the daily requirement for a large adult dog, it typically only needs to be filled up once a day, and boasts special features including carbon and foam filters. More info: www.petsafe.net/UK.
Today’s pet owner has choices. They have plenty of them. Some might say, they have too many but these options allow us, as an industry to diversify – to follow trends and ultimately, give our customers exactly what they are looking for.
If you’re sat reading this in your own shop looking at your stock, you will already have formed your own opinions about grain-free. You will know who is buying it and why and which dogs can’t live without it. But what does grain-free actually mean? According to PFMA grains are “a group of ingredients that contain carbohydrates and are used in pet foods, including rice, wheat, barley, sorghum, maize (corn), etc’
Now carbohydrates are always a subject up for debate in human nutrition too – what are the right carbs? Should we eat them after 7pm? Do we need them at all?
Cats and dogs do not need carbs but does that mean we shouldn’t be feeding them? After all, we don’t technically need cake but I for one, would be pretty gutted if it stopped being stocked in my local supermarket! The key then, is to stock plenty of options but make sure you can answer the questions your customers might ask.
In some cases, owners have reported that switching to a grain free diet has resulted in a more shiny coat (I’m talking about dogs here, not humans!), less flaky skin and an eradication of allergies which can manifest in many different ways causing an overall lack of bounce.
However, PFMA advises that: “the most important consideration when deciding what diet to feed is whether it provides complete and balanced nutrition. If there is too much of one nutrient and not enough of others, it will impact the pet’s health. This principle is true regardless of whether the pet food contains grain or not. The nutrient profile of a product is
more important than any one ingredient.”
Considering grain-free? We’ve asked three industry experts for their take on grain-free diets – its advantages and disadvantages. So read on to find out more.
Human dietary requirements are complex, as too are food allergies. The same can be said for pets with both dogs and cats being affected.
And it’s estimated that 10% of all allergies in dogs are relating to food.
Allergies and intolerances are different things – one causing itching and the other, the inability to keep food down resulting in diarrhoea or vomiting. This can be an extremely anxious period for pet owners while they try and ascertain the cause.
While elimination diets have become commonplace, many owners find great benefits from feeding foods targeted specifically to the problem – be this dry skin or excessive ear infections. But it is vital to recommend the right foods. On the next page, you’ll find some products to help your customers get the best products to suit sensitive-tummied terriers and allergy-prone poodles.
For up to date factsheets about pet nutrition and food ingredients, visit: http://www.pfma.org.uk/
A recent convert to Benyfit Natural, Sara Mason whose dog Harry suffered from yeast intolerance and was cured completely by switching to the Meat Feast recipe said, “I was beside myself with worry to see Harry with such sore skin from excessive scratching. Nothing I tried seemed to cure the problem until I found out about Benyfit Natural’s Meat Feast. I am very happy with the food Harry is now on, he is full of life and it's been a great help with his skin. “
Dave Latham, the England Retriever Team Captain and his wife Stefanie who is also an international gundog competitor.
“We have been breeding and training Labradors for over 25 years and no food we have ever fed has given us so much benefit for our dogs than Sneyd's Elite Fish & Potato. It is fantastic for bringing up young dogs , even the ones with the most sensitive stomachs can deal with Fish & Potato like no other food we had so far. They have shiny coats, firm stools and lots of our customers and breeder colleagues are feeding their kennel now on Fish & Potato and have had the same experience we did.”
Happy Pet Ltd
Developed 10 years ago by a veterinary nurse, Healthy Paws is a complete dog food – both wet and dry with 100% natural ingredients. The brand was purchased by Leicestershire-based Happy Pet Ltd last year and has been building up national and international distribution ever since.
More info: www.healthypaws.co.uk
In winter, we all get dry hands and use more handcream but have you ever stopped to think about the effect that the cold has on pets? Diet Dog’s Paw Balm is made from a unique blend of natural ingredients and herbs such as comfrey and yarrow. Combining natural oils that soothe and rejuvenate, Diet Dog’s Paw Balm will heal and repair the skin whilst its anti-bacterial properties will protect the paw pads from harsh wintry walking.
More info: www.diet-dog.co.uk
Designed by professional groomers and recommended by vets, weekly use of the FURminator deShedding tool can reduce shedding by up to 90%.The high quality stainless steel edge gently and efficiently reaches deep beneath the pet’s topcoat to safely and easily remove the undercoat, meaning less unwanted hair in the home, and a stronger glossy coat. Loose hair can then be removed quickly using the “FURejector” button allowing for simple, one-handed use.
More info: http://www.furminator.net/en
Available in dry and wet varieties for cats, and dry for dogs. The Naturally Dry food range for dogs and cats is made with naturally sourced and highly digestible New Zealand Lamb, as well as delicious North Atlantic Salmon. The Cat dry food also includes a fruit and vegetable blend to provide a natural source of fibre. With no artificial flavourings or colourants added, owners can have the peace of mind that they’re providing their pets with a nutritious meal. For cats, there is also the delicious IAMS Naturally wet range. With no added artificial flavours or preservatives, the range boasts highly digestible and naturally sourced meat and fish.
More info: www.iams.co.uk
The Dog Treat Co
Bark the Herald
This seasonal offering Bark The Herald teams free-range chicken liver with all the essential Christmas trimmings, including everyone’s favourite seasonal spice cinnamon, a light sprinkling of sage, a colourful smattering of cranberries and a loving splash of coconut oil. And the packaging looks great too! The perfect gift.
More info: www.thedogtreatcompany.co.uk
Pooch & Mutt
Deluxe Christmas Treats
The Christmas Dinner Treat Tube combines a blend of turkey, parsnips, stuffing, peas and gravy for a delicious authentic festive flavour. Each treat is only three calories so dogs can enjoy Christmas without the worry of weight gain. The Deluxe Christmas Dog Treat Tin contains Pooch & Mutt’s best-selling grain-free treats: Calming Crunchies; Daily Dental and Sensitive Salmon. Each layer is packed full of active ingredients for a natural and healthy premium treat. More info: poochandmutt.com
George the Giraffe
Named after the (tall) founder of Beco Pets, Georgeis a seasonal giraffe decorated in festive style, wearing Santa’s red hats and scarves. These plus toys are perfect for dogs who like to wrestle as well as cuddle their toys! The Beco Family are all stuffed with recycled plastic bottles making them extra soft, as well as being double stitched for extra durability. If this wasn’t enough, the squeaker inside will provide extra fun for dogs.
More info: www.becopets.com
Thermal Dog Jacket
Scruffs Thermal Dog Jacket provides warmth to the dogs’ muscles on brisk, winter morning walks. A reflective technology lining is used to improve the dog jackets thermal properties, combined with a hollow-fibre core to fully insulate. A soft shell exterior gives excellent protection against wind and rain, while retaining its breathable qualities.
The jackets have a micro-fleece turtle-neck collar, chest pad, adjustable girth strap and hind leg straps to ensure a snug fit without restricting movement or your dog’s agility. A leash slot is fitted in the top of the jacket, for use with a harness of required. Scruffs Thermal Dog Jacket is machine washable and is available in 9 sizes to suit most breeds.
More info: call 0161 702 5060
Manufactured under strict quality control procedures the range includes four different varieties of bones, Chicken, Sweet Potato, Beef and Dental, and one variety of stick, Chicken. To cater to different dog sizes SmartBones® are available in a range of sizes. Chicken SmartBones are available in 3 sizes (6cm, 14cm and 17.5cm) whilst Sweet Potato, Beef and Dental are available in 2 sizes (6cm and 14cm). To encourage consumers to trial SmartBones® sample packs of Mini Chicken SmartBones® are also available.
More info: petproducts.co.uk
Snuggle Winter Wonderland Blanket
The Scruffs Snuggle Winter Wonderland Blanket is a great Christmas gift for any dog owner. The reversible design provides a soft, plush lining for cold snuggle days and a short-pile cover for warmer days. The blankets hollow fibre core means however you decide to use the blanket your pet will remain comfortable.
More info: call 0161 702 5060.
Spectrum Pets Ltd
Tetra Peppa Pig Aquarium
The Peppa Pig Aquarium is perfect for junior fishkeepers who are dipping their toes into the world of these exciting pets. The starter kit contains all that children need to begin their hobby and it looks cute too. Who knows, this could be the start of a beautiful fishy friendship!
More info: www.tetra.net/en/en
Knowing just how much activity a dog gets means owners have the opportunity to make their pet’s life better: healthier, happier, more contented. Pet Rover weighs just 10grams and can be worn on the collar and it records when pets are most active, the type of exercise they are getting and helps you find them via the App should they wander out of sight.
More info: www.pettorway.co.uk
Edgard & Cooper
Chicken & Turkey Adult
Edgard & Cooper have launched in the UK and want to make sure that pets too can enjoy natural, nutritious, and no-nonsense food. Edgard is a French Bulldog who after becoming very sick on poor quality foods decided that he needed fresh food rather than meat meal based products. And Cooper? This extraordinarily fussy English Cocker Spaniel refused to eat from time to time and craved healthy food that would tingle his taste buds.
More info: www.edgardcooper.co.uk
Animal Instincts Snow Mates
Pooches can be pampered this Christmas and beyond with Animal Instincts Snow Mates plush dog toys. Perfectly themed for the festive season the range includes 6 characters in two sizes – Rodney Reindeer, Pedro Penguin, Winston Walrus, Annika Arctic Fox, Perdita Polar Bear and Sophia Snow Leopard.The soft and squeaky fetch and retrieve plush toys are made from high quality, super soft fabric, making them great for dogs to snuggle up to. Perfect for stocking fillers each toy also features it’s own individual name and fun fact.Available exclusively from Pedigree Wholesale Animal Instincts Snow Mates are supplied on eye catching hanging cards, making them easy to merchandise.
More info: petproducts.co.uk