The Innocent Hound has launched a new Training Treats collection, developed to support dog owners through every stage of training.
The new range features four recipes made using a range of proteins including Venison, Lamb, sustainably sourced Salmon, and sustainably line-caught Tuna and Crab. They are gently air-dried to lock in natural flavour and nutrition, resulting in a soft, bite-sized treat.
Suitable from eight weeks onwards, each treat contains between 2-3.5 calories, making them ideal for frequent rewarding throughout training sessions. The pieces can also be broken into smaller rewards when needed, supporting everything from early puppy training to more advanced work. Made with at least 60% protein from British meat or sustainably sourced fish, the grain-free recipes reflect the brand’s focus on simple, high-quality ingredients that dogs love.
The collection is available in both 70g and 600g formats, offering flexibility for different training routines – from quick walks and puppy classes to more regular or multi-dog training at home. Crafted entirely in Yorkshire, The Innocent Hound oversees the full process from sourcing through to dispatch, ensuring quality and traceability across every batch.
Chloe Heaton, Founder of The Innocent Hound, says, “Training is such a special part of building a bond with your dog, and with how much our treats and food are loved, we saw a clear opportunity to create a dedicated training range that supports those everyday moments.”
The Training Treats collection is now available at innocentpetcare.co.uk