Beaphar UK has announced the UK winner of their recent global competition #DrawMeYourFamily. George Rocke, age 6, from Hereford has been chosen as the winner, and will receive the fantastic prize of a family adventure break worth £1000.
Lucy Rocke said: “George’s two favourite things in life are his pets and drawing. George has been diagnosed with ADHD and has trouble expressing his feelings, and we have found he can do this through his love of art and drawing. “When George is having a bad day or a mad moment we can find him sat with his cat upstairs or with the dogs. His connection with animals is such a beautiful thing to be around. George has a soft beautiful soul. Winning means so much to George, he can be down on himself a lot, and this really has lifted his spirits and shows him how brilliant he is. We, the family, are all so very proud.”
Dr Sue Huggett, UK Business Manager, Beaphar UK, said: “We were so impressed by all the entrants to our #DrawMeYourFamily competition, and would like to thank all our retailers for getting behind it. The competition has really helped strengthen the relationship Beaphar has with our consumers, and we are confident our trade customers will see this in their sales too. “George’s picture was one that stood out, and having learnt a little more about his family we are thrilled to have been able to give them a such an amazing prize. It is clear from all the entries we received that children really do view their pets as part of the family.
Dr Huggett concluded: “In fact, two particular entrants put so much effort and imagination into creating their pictures of their families that we decided to send them both a bundle of Beaphar goodies for their pets.” Beaphar’s #DrawMeYourFamily competition followed on from their recent brand video, ‘Draw me your family: The Beaphar Social Experiment’, which proved that children view their pets as part of the family, while parents often forget them. The video can be viewed here: https://youtu.be/5avkySyX0uc
Beaphar UK offers continuous product support to their trade customers all year round, including training, in-store point-of-sale and digital assets. For more information, please contact your local Sales Executive, call our award-winning Customer Service Team on 0333 0066236 or email email@example.com.
These dashing dogs and fancy felines are hoping to teach us a thing or two about love. In fact, anyone who has a pet should know what unconditional love is. That’s because dogs and cats don’t care what gender you are, they don’t care what you look like, sound like or what shoes you choose to wear. If you love them, they’ll love you back.
Lily’s Kitchen, the award-winning British producer of naturally nutritious proper food for pets, has made a stand for love this summer. Not only are they a proud official sponsor of London Pride this year, they are also supporting Stonewall with the launch of two limited edition ‘Full of Love and Pride’ recipes in support of LGBT Pride, as part of its commitment to the equal rights of the LGBT community.
Lily’s Kitchen will donate 75p from every Full of Love & Pride dog tin and 30p from every Full of Love & Pride cat tray sold to Stonewall, an international charity which campaigns for the equality of lesbian, gay, bisexual and trans people, helping them to ensure everyone feels free to be who they are, wherever they are.
A personal supporter of diversity, Henrietta Morrison, founder and CEO of Lily’s Kitchen comments: “Pets can teach us a thing or two about love – they don’t distinguish between gender and will love unconditionally, which is something we at Lily’s Kitchen are really excited to celebrate. This is demonstrated through our partnership with Pride in London, which is supported by people of all sexual and gender preferences who believe, like us, that equality should be celebrated, and our decision to donate proceeds from the sale of our limited edition Full of Love & Pride recipes to LGBT charity Stonewall”.
Su-Bridge Pet Supplies, a forward thinking, innovative and expanding family owned business that have supplied Pet Trade customers for over 40 years across the area of East Anglia, are looking for a motivated professional sales person to join their expanding Field Sales team.
The ideal candidate should have:
A proven track record of field sales experience preferably within the pet industry.
An ability to meet and surpass targets.
Strong relationship and communication skills.
Good administrative, organisational and time management skills.
A high level of self-motivation.
Maintain a strong relationship with our existing customer base and identify new opportunities.
Working within a strong and established team.
Be capable of planning and prioritising your territory to maximise customer requirements.
What we can offer you:
Salary £26 - £30k dependant on experience, attractive benefit package includes Bonus, Private Health, Pension, Use of company Vehicle, Laptop and Phone
If you’re looking for a new challenge and want to join a successful Sales Team please contact Lynne Hopwood - National Sales Manager with your CV to firstname.lastname@example.org
Closing date - End of July
Ceva Animal Health has launched a national summer TV advertising campaign to raise awareness of its leading veterinary behaviour products, FELIWAY® Friends and ADAPTIL® Calm On-the-Go Collar (previously known as the ADAPTIL® Collar).
It is the first time that Ceva has invested in a TV advertising campaign focusing on FELIWAY Friends, which helps cats live together in harmony and prevents the signs of conflict like fighting, chasing and blocking. The new advertisement highlights the real-life story of two cats, Zera and Dewey. When Dewey joined the family, Zera would growl and hit him and, in the words of their owners, ‘it was a very stressful household’. They started to use FELIWAY Friends which made an incredible difference and ensured that the family could finally relax.
The FELIWAY Friends advertisement will interchange with the ADAPTIL Calm On-the-Go Collar advertisement which features Ever the Australian Shepherd and highlights the collar’s benefits which are particularly relevant during the summer while owners are out and about with their dogs more. ADAPTIL Calm On-the-Go Collar helps dogs stay calm and adapt, even outdoors, to situations including loud noises, training and boarding in kennels. The ADAPTIL Calm On-the-Go Collar advertisement shows Ever, who was really nervous, scared of traffic and anything unexpected when he was on walks and the big change in his behaviour once he started wearing the collar. Not only was Ever less anxious, but he started enjoying his walks and Ever and his owner now love spending time together.
Both advertisements are 30 seconds long and the campaign runs until the end of June. It will target 24.5 million pet owners and will air on all Channel 4 and Channel 4 partner channels, including Channel 4, E4, More4, Film4, Drama, Good Food, Really, W and Home.
“Our summer TV advertising campaign will raise awareness of how FELIWAY Friends and ADAPTIL Calm On-the-Go Collar can help pets with behavioural issues and drive customers to retailers for further information and to purchase product,” comments Abigail King, product manager for FELIWAY and ADAPTIL at Ceva Animal Health.
For further information, visit http://www.feliway.com
Recent research by Ceva Animal Health, manufacturer of the leading veterinary behaviour product, FELIWAY has revealed that 88% of pet owners have cats that show signs of stress which include hiding away, urine marking, scratching, over grooming and conflict within multi-cat households.
With this in mind, Ceva has launched an eye-catching marketing pack to remind pet owners about the signs of stress in cats and ask them ‘Is your cat trying to tell you something?’. The marketing pack, which can be utilised as a wall display, features different cats demonstrating each sign of stress before reminding pet owners that, as territorial animals, if cats do not feel in control of their environment they become anxious and stressed. The display also informs pet owners that simple environmental modifications in the household and using the FELIWAY range of products, which includes FELIWAY CLASSIC Diffuser, FELIWAY FRIENDS Diffuser, FELISCRATCH by FELIWAY and FELIWAY CLASSIC Spray, ‘can help your cat feel happier in your home’.
Abbie King, product manager for FELIWAY at Ceva Animal Health, says: “Even though cats often show signs of stress, such as scratching a household item, pet owners can benefit from being reminded about these signs. There are simple environmental changes, along with the use of FELIWAY products, that can help ensure that our feline friends are as happy as possible.”
For further information on FELIWAY contact your local Ceva Animal Health territory manager, your wholesaler or visit www.feliway.com/uk.
Webbox Natural's TV ad launches this week and this advertising campaign builds on an impressive 12 months for Webbox Natural, with sales of the quality pet food doubling.
Tony Raeburn, CEO of Pets Choice, owner of the brand, said: “We know that customers are becoming even more discerning about what they feed their pets, and we feel Webbox Natural is leading the way when it comes to premium yet affordable pet food.
“2017 was a fantastic year for Webbox Natural and with our exciting campaign plans we hope 2018 will be even bigger and better.”
The commercial will see a flurry of furry animals delighting viewers with their escapades.
From book-climbing kittens, a laundry-wrecking dog and Great Danes cuddled up next to Shitzus, it’s hoped the advert will resonate with animal lovers across the country.
It will also star toy poodles Mojo and Freddie, playing characters Hetty and Hank, who first found fame on last year’s Britain’s Got Talent by playing a piano and driving a car.
This time the pair will show off a new talent – skateboarding.
Mr Raeburn added: “It has been great fun working with such impressive animals and we’re really excited to showcase them.”
Webbox Natural – launched in May 2016 and made from 100 per cent natural ingredients – is manufactured in their factories in the UK and Europe and includes something for every taste.
There are dry and wet options along with treats such as chicken with duck and cranberry bars for dogs. The range was also expanded this year to include the new duo-dinner for dogs and cat mousse.
Find out more at: www.webbox.co.uk
With over *70% of UK pet owners loving to holiday with their hound and a 100% year on year rise in trip enquiries to their expert Pet Concierge team since 2014, the number one company for dedicated dog-friendly holidays PetsPyjamas is using the Year of the Dog to launch their Travel Edit – the world’s first premium travel brochure for dogs, as more pet owners take their dogs away on holiday than ever before.
This stylish ‘Travel Edit’ is packed with inspiring stays and offers, to suit dogs of all shapes and sizes, breeds, budgets and tastes for the year ahead. Curated with the help of PetsPyjamas well-travelled four-legged pet inspectors Heidi, Rufus, Wilson and Maisy, the 16-page Edit features fantastic petaways including Coastal Canines, Best for Walkies, Luxe for Less, To The Manor Born and more, as well as essential guides on things like what to pack for your pooch, how to travel by ferry and how to get a pet passport. Plus, there’s also an interview with celebrity pet owner Laura Whitmore about her Maltipoo Mick, who both feature on the cover. Available to download at PetsPyjamas.com, printed copies will also be mailed to members of their online community and shared to the UK’s wider dog community via regional magazine inserts and handed out in parks across London and the Home Counties.
With more than 60% of PetsPyjamas customer booking inquiries related to where owners can dine with their dog, many of the Edit’s featured properties offer four-legged customers extras with their stay such as doggie dinners, complimentary sausage for breakfast, organic dog treats or a bottle of Pawsecco.
The new Travel Edit comes as PetsPyjamas reveal ambitious plans for further expansion into Europe, tasking themselves to sign up 1,000 new properties, with 500 in France and Italy by the end of 2018. With the government’s pledge to protect the ‘Passport for Pets’ scheme announced earlier this February, dogs will be able to broaden their horizons long after the Brexit divorce.
Dedicated to offering getaways that are truly dog-friendly not just dog-tolerant, PetsPyjamas books pet lovers into more than 2,000 pet-welcoming hotels - from boutique to 5-star luxe, cottages, manor houses, pubs with rooms, stylish B&Bs and quirky stays such as glamping-style shepherd huts. With exclusive-to-PetsPyjamas packages, pets go free are standard, saving owners on additional pet supplement fees, and all four-legged guests receive a personalised pet travel kit worth £20 filled with items such as hygiene essentials, treats, even a bandana so a dog can smarten up for dinner. All stays are bookable via PetsPyjamas’ expert Pet Concierge team, who help their furry customers and owners find the perfect stay for them. No request is too big or too small – PetsPyjamas can organise everything from a road trip to a pooch-friendly private jet, and many of their travel partners provide additional services such as dog-sitting, dog-walking and even a resident dog to hang out with.
Co-founder of PetsPyjamas, Karen Hanton comments: “Our customers see their dog as very much part of family and recognise that holidays are more fun when fido comes too. However, owners no longer want to compromise on the quality of their holiday because of their pet, nor do they want to feel like their dog is merely being tolerated during their stay. This is why we only work with partners who offer a truly dog-friendly welcome, and our new Travel Edit is designed to inspire pet owners with a petaway they will all enjoy, with fantastic extras that only PetsPyjamas provide.”
She adds: “To date, PetsPyjamas has focused mainly on the UK and domestic travel but with the planned continuance of the Pet Passport Scheme beyond Brexit, we see a huge opportunity to expand our existing European offering to pretty much anywhere that is accessible by car, ferry or train, so our customers can continue their holiday adventures into Europe. For us, 2018 will definitely be the Year of the Holiday Dog.”
Leading dog trainer and behaviourist, Louise Glazebrook of The Darling Dog Company endorses holidays with your dog saying: "Dogs love to explore and a getaway with your furry best friend in tow provides the perfect opportunity, plus they get the added bonus of spending more dedicated time with their favourite human. Going away often allows owners to do longer walks in some more exciting places than the norm, giving both the owner and the dog a fun break from their daily routine. However, when holidaying with your dog it's important to get it right – particularly if they are nervous, insecure or sticklers to a strict routine, to ensure a smooth and enjoyable break. As dog lovers and dog-friendly travel experts, PetsPyjamas recognise this and their Pet Concierges will help find and plan the right break for both human and hound where the dog will love being spoilt, playing and sleeping in some very dog-friendly places, and bonding with their favourite person.”
Find out more at: Petspyjamas.com/travel-edit.
*Europe’s pet-owning households: http://www.fediaf.org/who-we-are/facts-and-figures.html*The Guide Dogs Great British Dog Survey 2017: https://www.guidedogs.org.uk/news/2017/november/great-british-dog-survey-2017
Inventor Shaun Pulfrey is a former professional hair colourist who used his 30 years of expertise to create the Tangle Teezer haircare brand.
Tangle Teezer now sells 20 hairbrushes every minute globally and now Shaun has decided it's time that pets had their turn with two dog grooming brushes; one for detangling and one for de-shedding.
These have come after countless posts on social media from customers begging for the company to launch a brush for dogs. It was important to the inventor that they didn’t simply re-brand their detangling hairbrush, but created a specialised grooming brush for both detangling and de-shedding. They had to work brilliantly, have instant credibility and reassure pet owners and groomers that Tangle Teezer were serious about their needs.
The company began by understanding the benefits of brushing and grooming your dog – at home or in a parlour. They researched the problems that dogs can experience, they listened to owners and groomers and the reactions of the dogs being brushed. Lastly, they tested and retested shapes, sizes and the stiffness and the length of the teeth to give dogs their best ever grooming experience. A grooming brush recommended by Battersea Dogs & Cats Home, it’s a brush that gets and keeps tails wagging.
The grooming range launches next week and has already been picked up by Pets At Home.
Area Sales Managers Aquatics/Reptile/Pet
South East & South West (2 positions)
ALF Ltd supply a wide variety of aquatic products, from various manufacturers, to stores throughout the UK. We pride ourselves on our excellent range of top quality brands and have a team of area sales managers based around the country.
We are now looking to increase our sales team, and have vacancies for the South West area of the UK, ideally based around Bristol/Bath area, and the South East and London, ideally based east of Croydon. We are looking for people who are dynamic and highly motivated, love a challenge and able to provide exceptional levels of support and service to our customers. Previous field sales experience preferred but not essential as full training will be given.
The ideal candidates will be happy to be flexible, working with a wide variety of stores and individuals, travelling to include occasional overnight stays. Our sales teams must be prepared to be hands on and involved during store revamps,
helping with displays, pricing and setting up. A knowledge of aquatics, including marine, is essential.
Applicants will be required to support, maintain and build on existing sales, have good communication skills both verbally and written. Applicants must also be competent in the use of Word, Excel and Powerpoint and capable of using social media. A professional attitude and appearance is essential.
Basic salary is negotiable depending on skills and experience. The package includes a company car, phone and tablet.
For more information on the role or to submit your CV, please email Tania Barton, Sales and Marketing Director on email@example.com.
Eukanuba has launched an online store locator giving retailers a great opportunity to promote themselves as a Eukanuba stockist. Sitting on the Eukanuba website, the interactive map allows owners to search their local area quickly and easily to find their nearest store.
George Udrea, Trade Marketing Executive at Eukanuba comments; “We’re really excited about the launch of our new store locator, which gives our retailers the perfect opportunity to promote themselves as a stockist and boost their sales. We always strive to support our retailers in any way we can and hope that this new digital platform will bring more customers to their store.”
Developed with vets and recommended by breeders, Eukanuba’s range of premium nutrition includes chicken and turkey as its number one ingredient together with a tailored blend of vitamins and minerals for visible benefits which last a lifetime.
To find out more about the store locator, please visit www.eukanuba.co.uk/store-locator.
'Tis the season for Christmas movies and as we all snuggle up to watch It's a Wonderful Life, it's worth remembering that it might not be Fido's favourite. Enter Louis Walsh, star of X Factor who has narrated a Christmas movie – just for dogs! Read all about the film and why it was created in the December issue of PPM.
Maine Coon Darwin and whippet cross Scout have been named the Royal Canin Rescue Cat and Dog of the Year respectively. Rescue cats and dogs were entered into the competition run via Royal Canin Facebook page, and Darwin and Scout both romped home with a massive vote!
Darwin and Scout have each received a hamper of goodies, while the rescue centre they came from receives enough food for up to 50 dogs or cats for a month.
Suzy Roffey, Rayal Canin National Sales Manager PRO, says: “This is the fifth year of the competition, and the first time we’ve opened it up to dogs as well. Our aim is to drive awareness and provide support for the many rescue centres we work with throughout the UK, as well as another way of driving footfall into the specialist pet trade. It’s also very rewarding for us, as animal lovers, to be able to know that rescue dogs and cats are getting the benefit of health nutrition, both while they are in rescue and when they move on to their forever homes.”
Five year old Darwin lives with Alison and Mark Ware at TC’s Forever Home, the cat sanctuary they couple have devoted their lives to in Dundrum, Co. Down. As one of currently 19 cats, all of whom have been adopted because they are elderly, disabled, have special needs or are terminally ill, Darwin’s role is to help settle new cats in and provide nurturing for any cat who needs it. Alison and Mark adopted Darwin when he was six months old and his elderly owners could no longer cope with him.
Darwin’s story began in April this year, when he was shot in the face with a shotgun, suffering extensive facial damage. The lead shot blew a hole in the roof of his mouth up into his face, shattering his upper jaw and gum so that there was nothing left on the upper left side. Darwin underwent several operations and almost died in Alison’s arms twice, but he and the vets fought incredibly hard, and 12 weeks to the day since his accident Darwin was fully recovered – apart from a little ‘Elvis’ lip and a tendency to dribble it is impossible to believe he was so badly hurt. Social media has given Darwin worldwide support, with his story featuring on Instagram as #toughestcatintheworld and #fightfordarwin.
Alison says: “We are so proud of Darwin, he’s come through so much and still remained his magnificent, beautiful self. He really is a very special cat, and clearly sees himself as having a duty to look after us and the other cats, especially when a new one arrives.
“To have won enough food for a month is a significant prize for us – we are part of the local cat rescue community, and we usually fundraise through things like car boot sales and quiz nights for everything we need. Feeding 19 cats a month is a huge element of our costs, and because our cats are all quite sensitive in different ways we put huge emphasis on top quality food.”
Seven year old Scout now lives with vet nurse Tracey Ison and her husband Paul in Hinckley, after being rehomed aged six months from East Midlands Dog Rescue.
Scout’s life didn’t start well: picked up as a stray, tiny puppy in County Durham, it was initially thought that he was blind and deaf. He also had mange and kennel cough. Euthanasia was considered on the grounds of his many issues and potential of being difficult to find a home for. However three amazing rescue organisations worked together to save his life, and it was love at first sight for Tracey and Paul when they met him at East Midlands Dog Rescue.
Tracey says: “Although not deaf, Scout is almost completely blind but he doesn’t let this hold him back one bit. We promised him as normal a life as possible and this is exactly what he has. Scout has climbed mountains and paddled in the sea, he has achieved his Bronze Good Citizens award and has even tried his paw at agility."
Forthglade have been supporting Guide Dogs as their lead charity for almost two years. One of their first projects was sponsoring a puppy through the charity’s Name a Puppy Campaign. Ruby, a very bouncy black Labrador Retriever-cross soon arrived on the scene and Forthglade followed her progress with regular pupdates starting from when she was just seven weeks of age.
To mark National Guide Dog Week Forthglade commissioned a short video diary of Ruby, to share across social media, with the aim of highlighting guide dog puppy training, everything that it involves and how these incredible dogs transform the lives of a blind or partially sited person. To view and share the video click on the link below. https://www.youtube.com/watch?v=Ci_6buSwZHY
Ruby will go on to meet her actual owner next month and as she supports her new companion throughout their everyday life, Forthglade prepares to meet their second guide dog pup, a fluffy little chap called Ralph.
For more information on how you can support Guide Dogs visit www.guidedogs.org.uk.
Pet’s Choice is a leading pet food manufacturer based across three sites in Lancashire.
Manufacturing and distributing our brands; Webbox, Davies, Vitakraft, Goodwyns, Oceanic, TastyBone and Spikes World products through all UK major grocery channels and specialist pet trade channels. Pets Choice are one of the fastest growing UK pet food manufacturers and are looking to further strengthen our ever-growing team with an additional “Key Account Manager” for the Specialist Pet sector.
The successful candidates will be responsible for establishing and expanding the customer base within pet specialist retailers whilst developing and maintaining relationships with our existing customers.
Applicants should be excellent communicators, presenters and negotiators, self-motivated and have the ability to work on their own initiative to realise the potential within this market. A good understanding and feel of sales and market trends is required. Comprehensive computer skills including Microsoft Excel are essential. The role is accountable for meeting sales and profitability targets and ensuring regular planning and reporting is maintained.
Sales experience within the pet industry is favoured.
The position is field based and will involve travel around the UK; therefore, a full UK driving license is vital.
Pets Choice offer a competitive salary and benefits package, including a company car, mobile phone and computer.
Please reply in writing, enclosing your CV and current salary package to:
Alternatively you can post your application to: Pets Choice Ltd, Brentwood House, Lower Philips Road, Whitebirk Industrial Estate, Blackburn, BB1 5UD.
The closing date for applications is 31st August 2017.
With a heatwave predicted this July and August, global pet product expert, PetSafe® Brand, today announces it is embarking on a summer campaign to keep pet hydration front of mind for pet owners. Building on previous years’ hydration initiatives, the brand will be underlining to consumers the importance of keeping animals watered in the summer months.
Across its social media assets PetSafe® Brand will be sharing top hydration tips via a series of memes and infographics as well as running fountain giveaways. Its Facebook page will feature a weekly weather report advising people of hot conditions and how to keep their pets healthy. The brand will also be forging partnerships with key Facebook and Instagram social influencers, engaging their audiences about hydration.
Top tips that will be shared include soaking pets’ coats in cool water and adding flavour and water to their food. The brand is also encouraging pet owners to invest in water fountains as the continuous, fresh supply of running water provides a more natural way for pets to drink.
The campaign will be promoting the Drinkwell® Pet Fountains range offered by PetSafe® Brand as the fountains all provide a clean supply of fresh, great-tasting water, giving dogs and cats a reason to drink more. The highlight of the campaign will be the Drinkwell® Sedona Pet Fountain, which provides up to three litres of fresh filtered water and is whisper-quiet, making it suitable for apprehensive pets. The brand will also be promoting the Drinkwell® Ceramic Pagoda Pet Fountain which provides two litres of water and has an easy-to-clean ceramic design and an elevated dish, ideal for elderly or arthritic pets.
Angela Critchley, International Marketing Manager said: “We’re committed to increasing awareness of pet hydration needs during the warmer months and this year’s initiative builds on previous years’ successful campaigns. Pets need more water than many pet owners might think; while we’re made up of around 55 per cent water, it constitutes 80 per cent of a pet’s body, making fluid replenishment even more essential to their overall health.”
For more information on other Drinkwell® Pet Fountains and the full PetSafe® Brand range visit www.petsafe.net/UK.
Chris Cole – environmental co-ordinator and quality auditor at Inspired Pet Nutrition (IPN) – has been declared Best Green Champion by Investors in the Environment (iiE). He collected his award at iiE’s awards ceremony for Yorkshire and the Humber where IPN also collected their Green Level accreditation.
Chris helped the business gain Bronze Level accreditation from Investors in the Environment in April 2016. IPN – which is based at Dalton near Thirsk - is the first UK pet food business to go straight from Bronze Level to Green Level.
He has been at IPN - the UK’s largest independent producer of dry pet food - for nearly 11 years. Following two years in production he then joined the technical department. “I became interested in environmental issues and their potential impact on the business and took advantage of IPN’s career development programme to gain more knowledge,” he said. “I am delighted to have been given the opportunity to put what I have learnt into practice and that it has brought benefits to the business.”
Becky Taylor of Investors in the Environment, said: “The Green Champion Award recognises the efforts and achievements of individual Green Champions that have gone above and beyond. They must have achieved good scores to the Investors in the Environment criteria and have brought about innovative actions or community efforts.
“Chris Cole from IPN was awarded the Green Champion award for jumping from Bronze to Green accreditation and achieving a great green score, implementing excellent levels of staff training and increasing environmental awareness within their manufacturing environment.”
Find out more about IPN at: http://www.waggfoods.com/
The very first issue of Small Pet Retailer magazine is set to hit pet stores throughout the UK this summer.
It is the first magazine dedicated to small pet retailing and takes a look at some of the simple steps retailers can take to help grow sales in the category.
There are articles on what the future holds for small pet retailing, advice on category management, with planogram concepts, as well as ideas on how to create a simplified and frustration-free shopper experience.
The magazine features top tips for helping retailers train store colleagues, as well as many other great ways to help sell more small pet products in store.
The new magazine, launched by Supreme Petfoods this summer, also provides a glimpse behind the scenes with an insight in to the natural, locally sourced ingredients they use in their products, as well as an interview with Supreme’s Technical Manager.
Claire Hamblion, Marketing Manager at Supreme says “This really is a first for Supreme and for the category. We want to do everything we can to share our expertise so that we can help pet retailers everywhere revamp their small pet categories. That is why, in the magazine, we are inviting customers to email us a photograph of their current small pet section, so that we can provide them with a free category audit.”
View the digital version of the magazine at http://supremepetfoods.com/retailer-zone/.
The rise of pet-friendly isn’t new, but finding venues which are the cream of the crop, and which truly embrace dogs at the same time, is still a source of frustration for many pet owners. Whether it’s a beautiful weekend break, or a sumptuous Sunday lunch, it’s no easy task finding a perfect spot.
All Four Paws fill that gap for dapper dogs and their discerning owners. The site is a lifestyle destination which brings together the very best of the UK’s pet-friendly hotels, restaurants, gastropubs and places to explore that will welcome four-legged friends with open paws.
Listings are packed with information, and the All Four Paws experience is designed to be as stylish as the venues and jaunts it describes. These aren’t just listings, though; the site is a comprehensive guide to the high-life with your pooch, where quality comes first; every destination requires Paws- approval before being accepted to join the site.
Big names who have already made the cut include the exclusive hotel Belmond Le Manoir aux Quat’Saisons in Oxfordshire, several of Rick Stein’s Cornwall venues, The Scarlet on the North Cornish coast, and Gordon Ramsay’s dog-friendly London set.
Since the arrival of her cocker spaniel three years ago, co-founder Nicky Burton has experienced the challenges of finding great pet-friendly places first-hand: “We want to take Rigby out and about with us whenever we can, and he’s made it clear he’d rather be by our side. We always look for venues that truly embrace dogs, while not skimping on life’s little luxuries, but these places aren’t easy to find.”
For consumers, the site takes the effort out of finding the very best places to eat, sleep and play with your pet. “It’s not as black and white as somewhere just being pet-friendly or not”, co-founder Sarah Williams explains. “If you’re taking your dog with you, you can’t simply rely on booking a room or a table online. We make sure our users have all the information they need so they know if a venue is a good fit for both them and their pet. They can then easily book venues directly through our site.”
Nicky’s spaniel, Rigby, was unavailable for comment, but assures us he is relishing his new role as the nation’s most in-demand canine reviewer.
Find out more at: www.allfourpaws.co.uk