Inventor Shaun Pulfrey is a former professional hair colourist who used his 30 years of expertise to create the Tangle Teezer haircare brand.
Tangle Teezer now sells 20 hairbrushes every minute globally and now Shaun has decided it's time that pets had their turn with two dog grooming brushes; one for detangling and one for de-shedding.
These have come after countless posts on social media from customers begging for the company to launch a brush for dogs. It was important to the inventor that they didn’t simply re-brand their detangling hairbrush, but created a specialised grooming brush for both detangling and de-shedding. They had to work brilliantly, have instant credibility and reassure pet owners and groomers that Tangle Teezer were serious about their needs.
The company began by understanding the benefits of brushing and grooming your dog – at home or in a parlour. They researched the problems that dogs can experience, they listened to owners and groomers and the reactions of the dogs being brushed. Lastly, they tested and retested shapes, sizes and the stiffness and the length of the teeth to give dogs their best ever grooming experience. A grooming brush recommended by Battersea Dogs & Cats Home, it’s a brush that gets and keeps tails wagging.
The grooming range launches next week and has already been picked up by Pets At Home.
Area Sales Managers Aquatics/Reptile/Pet
South East & South West (2 positions)
ALF Ltd supply a wide variety of aquatic products, from various manufacturers, to stores throughout the UK. We pride ourselves on our excellent range of top quality brands and have a team of area sales managers based around the country.
We are now looking to increase our sales team, and have vacancies for the South West area of the UK, ideally based around Bristol/Bath area, and the South East and London, ideally based east of Croydon. We are looking for people who are dynamic and highly motivated, love a challenge and able to provide exceptional levels of support and service to our customers. Previous field sales experience preferred but not essential as full training will be given.
The ideal candidates will be happy to be flexible, working with a wide variety of stores and individuals, travelling to include occasional overnight stays. Our sales teams must be prepared to be hands on and involved during store revamps,
helping with displays, pricing and setting up. A knowledge of aquatics, including marine, is essential.
Applicants will be required to support, maintain and build on existing sales, have good communication skills both verbally and written. Applicants must also be competent in the use of Word, Excel and Powerpoint and capable of using social media. A professional attitude and appearance is essential.
Basic salary is negotiable depending on skills and experience. The package includes a company car, phone and tablet.
For more information on the role or to submit your CV, please email Tania Barton, Sales and Marketing Director on email@example.com.
Eukanuba has launched an online store locator giving retailers a great opportunity to promote themselves as a Eukanuba stockist. Sitting on the Eukanuba website, the interactive map allows owners to search their local area quickly and easily to find their nearest store.
George Udrea, Trade Marketing Executive at Eukanuba comments; “We’re really excited about the launch of our new store locator, which gives our retailers the perfect opportunity to promote themselves as a stockist and boost their sales. We always strive to support our retailers in any way we can and hope that this new digital platform will bring more customers to their store.”
Developed with vets and recommended by breeders, Eukanuba’s range of premium nutrition includes chicken and turkey as its number one ingredient together with a tailored blend of vitamins and minerals for visible benefits which last a lifetime.
To find out more about the store locator, please visit www.eukanuba.co.uk/store-locator.
'Tis the season for Christmas movies and as we all snuggle up to watch It's a Wonderful Life, it's worth remembering that it might not be Fido's favourite. Enter Louis Walsh, star of X Factor who has narrated a Christmas movie – just for dogs! Read all about the film and why it was created in the December issue of PPM.
Maine Coon Darwin and whippet cross Scout have been named the Royal Canin Rescue Cat and Dog of the Year respectively. Rescue cats and dogs were entered into the competition run via Royal Canin Facebook page, and Darwin and Scout both romped home with a massive vote!
Darwin and Scout have each received a hamper of goodies, while the rescue centre they came from receives enough food for up to 50 dogs or cats for a month.
Suzy Roffey, Rayal Canin National Sales Manager PRO, says: “This is the fifth year of the competition, and the first time we’ve opened it up to dogs as well. Our aim is to drive awareness and provide support for the many rescue centres we work with throughout the UK, as well as another way of driving footfall into the specialist pet trade. It’s also very rewarding for us, as animal lovers, to be able to know that rescue dogs and cats are getting the benefit of health nutrition, both while they are in rescue and when they move on to their forever homes.”
Five year old Darwin lives with Alison and Mark Ware at TC’s Forever Home, the cat sanctuary they couple have devoted their lives to in Dundrum, Co. Down. As one of currently 19 cats, all of whom have been adopted because they are elderly, disabled, have special needs or are terminally ill, Darwin’s role is to help settle new cats in and provide nurturing for any cat who needs it. Alison and Mark adopted Darwin when he was six months old and his elderly owners could no longer cope with him.
Darwin’s story began in April this year, when he was shot in the face with a shotgun, suffering extensive facial damage. The lead shot blew a hole in the roof of his mouth up into his face, shattering his upper jaw and gum so that there was nothing left on the upper left side. Darwin underwent several operations and almost died in Alison’s arms twice, but he and the vets fought incredibly hard, and 12 weeks to the day since his accident Darwin was fully recovered – apart from a little ‘Elvis’ lip and a tendency to dribble it is impossible to believe he was so badly hurt. Social media has given Darwin worldwide support, with his story featuring on Instagram as #toughestcatintheworld and #fightfordarwin.
Alison says: “We are so proud of Darwin, he’s come through so much and still remained his magnificent, beautiful self. He really is a very special cat, and clearly sees himself as having a duty to look after us and the other cats, especially when a new one arrives.
“To have won enough food for a month is a significant prize for us – we are part of the local cat rescue community, and we usually fundraise through things like car boot sales and quiz nights for everything we need. Feeding 19 cats a month is a huge element of our costs, and because our cats are all quite sensitive in different ways we put huge emphasis on top quality food.”
Seven year old Scout now lives with vet nurse Tracey Ison and her husband Paul in Hinckley, after being rehomed aged six months from East Midlands Dog Rescue.
Scout’s life didn’t start well: picked up as a stray, tiny puppy in County Durham, it was initially thought that he was blind and deaf. He also had mange and kennel cough. Euthanasia was considered on the grounds of his many issues and potential of being difficult to find a home for. However three amazing rescue organisations worked together to save his life, and it was love at first sight for Tracey and Paul when they met him at East Midlands Dog Rescue.
Tracey says: “Although not deaf, Scout is almost completely blind but he doesn’t let this hold him back one bit. We promised him as normal a life as possible and this is exactly what he has. Scout has climbed mountains and paddled in the sea, he has achieved his Bronze Good Citizens award and has even tried his paw at agility."
Forthglade have been supporting Guide Dogs as their lead charity for almost two years. One of their first projects was sponsoring a puppy through the charity’s Name a Puppy Campaign. Ruby, a very bouncy black Labrador Retriever-cross soon arrived on the scene and Forthglade followed her progress with regular pupdates starting from when she was just seven weeks of age.
To mark National Guide Dog Week Forthglade commissioned a short video diary of Ruby, to share across social media, with the aim of highlighting guide dog puppy training, everything that it involves and how these incredible dogs transform the lives of a blind or partially sited person. To view and share the video click on the link below. https://www.youtube.com/watch?v=Ci_6buSwZHY
Ruby will go on to meet her actual owner next month and as she supports her new companion throughout their everyday life, Forthglade prepares to meet their second guide dog pup, a fluffy little chap called Ralph.
For more information on how you can support Guide Dogs visit www.guidedogs.org.uk.
Pet’s Choice is a leading pet food manufacturer based across three sites in Lancashire.
Manufacturing and distributing our brands; Webbox, Davies, Vitakraft, Goodwyns, Oceanic, TastyBone and Spikes World products through all UK major grocery channels and specialist pet trade channels. Pets Choice are one of the fastest growing UK pet food manufacturers and are looking to further strengthen our ever-growing team with an additional “Key Account Manager” for the Specialist Pet sector.
The successful candidates will be responsible for establishing and expanding the customer base within pet specialist retailers whilst developing and maintaining relationships with our existing customers.
Applicants should be excellent communicators, presenters and negotiators, self-motivated and have the ability to work on their own initiative to realise the potential within this market. A good understanding and feel of sales and market trends is required. Comprehensive computer skills including Microsoft Excel are essential. The role is accountable for meeting sales and profitability targets and ensuring regular planning and reporting is maintained.
Sales experience within the pet industry is favoured.
The position is field based and will involve travel around the UK; therefore, a full UK driving license is vital.
Pets Choice offer a competitive salary and benefits package, including a company car, mobile phone and computer.
Please reply in writing, enclosing your CV and current salary package to:
Alternatively you can post your application to: Pets Choice Ltd, Brentwood House, Lower Philips Road, Whitebirk Industrial Estate, Blackburn, BB1 5UD.
The closing date for applications is 31st August 2017.
With a heatwave predicted this July and August, global pet product expert, PetSafe® Brand, today announces it is embarking on a summer campaign to keep pet hydration front of mind for pet owners. Building on previous years’ hydration initiatives, the brand will be underlining to consumers the importance of keeping animals watered in the summer months.
Across its social media assets PetSafe® Brand will be sharing top hydration tips via a series of memes and infographics as well as running fountain giveaways. Its Facebook page will feature a weekly weather report advising people of hot conditions and how to keep their pets healthy. The brand will also be forging partnerships with key Facebook and Instagram social influencers, engaging their audiences about hydration.
Top tips that will be shared include soaking pets’ coats in cool water and adding flavour and water to their food. The brand is also encouraging pet owners to invest in water fountains as the continuous, fresh supply of running water provides a more natural way for pets to drink.
The campaign will be promoting the Drinkwell® Pet Fountains range offered by PetSafe® Brand as the fountains all provide a clean supply of fresh, great-tasting water, giving dogs and cats a reason to drink more. The highlight of the campaign will be the Drinkwell® Sedona Pet Fountain, which provides up to three litres of fresh filtered water and is whisper-quiet, making it suitable for apprehensive pets. The brand will also be promoting the Drinkwell® Ceramic Pagoda Pet Fountain which provides two litres of water and has an easy-to-clean ceramic design and an elevated dish, ideal for elderly or arthritic pets.
Angela Critchley, International Marketing Manager said: “We’re committed to increasing awareness of pet hydration needs during the warmer months and this year’s initiative builds on previous years’ successful campaigns. Pets need more water than many pet owners might think; while we’re made up of around 55 per cent water, it constitutes 80 per cent of a pet’s body, making fluid replenishment even more essential to their overall health.”
For more information on other Drinkwell® Pet Fountains and the full PetSafe® Brand range visit www.petsafe.net/UK.
Chris Cole – environmental co-ordinator and quality auditor at Inspired Pet Nutrition (IPN) – has been declared Best Green Champion by Investors in the Environment (iiE). He collected his award at iiE’s awards ceremony for Yorkshire and the Humber where IPN also collected their Green Level accreditation.
Chris helped the business gain Bronze Level accreditation from Investors in the Environment in April 2016. IPN – which is based at Dalton near Thirsk - is the first UK pet food business to go straight from Bronze Level to Green Level.
He has been at IPN - the UK’s largest independent producer of dry pet food - for nearly 11 years. Following two years in production he then joined the technical department. “I became interested in environmental issues and their potential impact on the business and took advantage of IPN’s career development programme to gain more knowledge,” he said. “I am delighted to have been given the opportunity to put what I have learnt into practice and that it has brought benefits to the business.”
Becky Taylor of Investors in the Environment, said: “The Green Champion Award recognises the efforts and achievements of individual Green Champions that have gone above and beyond. They must have achieved good scores to the Investors in the Environment criteria and have brought about innovative actions or community efforts.
“Chris Cole from IPN was awarded the Green Champion award for jumping from Bronze to Green accreditation and achieving a great green score, implementing excellent levels of staff training and increasing environmental awareness within their manufacturing environment.”
Find out more about IPN at: http://www.waggfoods.com/
The very first issue of Small Pet Retailer magazine is set to hit pet stores throughout the UK this summer.
It is the first magazine dedicated to small pet retailing and takes a look at some of the simple steps retailers can take to help grow sales in the category.
There are articles on what the future holds for small pet retailing, advice on category management, with planogram concepts, as well as ideas on how to create a simplified and frustration-free shopper experience.
The magazine features top tips for helping retailers train store colleagues, as well as many other great ways to help sell more small pet products in store.
The new magazine, launched by Supreme Petfoods this summer, also provides a glimpse behind the scenes with an insight in to the natural, locally sourced ingredients they use in their products, as well as an interview with Supreme’s Technical Manager.
Claire Hamblion, Marketing Manager at Supreme says “This really is a first for Supreme and for the category. We want to do everything we can to share our expertise so that we can help pet retailers everywhere revamp their small pet categories. That is why, in the magazine, we are inviting customers to email us a photograph of their current small pet section, so that we can provide them with a free category audit.”
View the digital version of the magazine at http://supremepetfoods.com/retailer-zone/.
The rise of pet-friendly isn’t new, but finding venues which are the cream of the crop, and which truly embrace dogs at the same time, is still a source of frustration for many pet owners. Whether it’s a beautiful weekend break, or a sumptuous Sunday lunch, it’s no easy task finding a perfect spot.
All Four Paws fill that gap for dapper dogs and their discerning owners. The site is a lifestyle destination which brings together the very best of the UK’s pet-friendly hotels, restaurants, gastropubs and places to explore that will welcome four-legged friends with open paws.
Listings are packed with information, and the All Four Paws experience is designed to be as stylish as the venues and jaunts it describes. These aren’t just listings, though; the site is a comprehensive guide to the high-life with your pooch, where quality comes first; every destination requires Paws- approval before being accepted to join the site.
Big names who have already made the cut include the exclusive hotel Belmond Le Manoir aux Quat’Saisons in Oxfordshire, several of Rick Stein’s Cornwall venues, The Scarlet on the North Cornish coast, and Gordon Ramsay’s dog-friendly London set.
Since the arrival of her cocker spaniel three years ago, co-founder Nicky Burton has experienced the challenges of finding great pet-friendly places first-hand: “We want to take Rigby out and about with us whenever we can, and he’s made it clear he’d rather be by our side. We always look for venues that truly embrace dogs, while not skimping on life’s little luxuries, but these places aren’t easy to find.”
For consumers, the site takes the effort out of finding the very best places to eat, sleep and play with your pet. “It’s not as black and white as somewhere just being pet-friendly or not”, co-founder Sarah Williams explains. “If you’re taking your dog with you, you can’t simply rely on booking a room or a table online. We make sure our users have all the information they need so they know if a venue is a good fit for both them and their pet. They can then easily book venues directly through our site.”
Nicky’s spaniel, Rigby, was unavailable for comment, but assures us he is relishing his new role as the nation’s most in-demand canine reviewer.
Find out more at: www.allfourpaws.co.uk
Devon-based Forthglade have recently teamed up with BBC Countryfile's Adam Henson to urge the public to think twice about what they feed their dogs.
The new campaign, Dump the Junk asks those taking part to make a pledge promising to pay more attention to the 'nasties' in some dog foods and to promote a more healthy lifestyle.
Find out more at: https://forthglade.com/dump-the-junk/
As part of its mission to encourage owners to think about the health of their pet and seek expert advice on pet healthcare, NOAH (National Office of Animal Health) is asking pet owners to send in selfies with their pets.
The competition will celebrate how much we care about our pets and how much of a huge priority they are for us. Whether you and your pet like to pose snuggled up at home, or out and about getting active, we’re inviting owners to strike a pose with their pet and submit their best ‘pet selfies’ to show off the bond between them and their happy, healthy pets.
The campaign is the next part of NOAH’s ‘Happy, Healthy Pets Project’. One lucky winner will receive a £125 voucher for pet treats and supplies so why not encourage your customers to enter?
NOAH Chief Executive, Dawn Howard comments: “We know how important our pets are to us – 40% pet owners confess to loving their pet more than their partner! It’s really important to think about keeping your pet healthy as well as loved. Creating a strong bond with your pet is vital to their happiness and wellbeing, as well as bringing of joy and contentment to pet owners. Animals bring so much to our lives, and we in turn can bring so much to theirs if we know how to love and care for them well. We hope that our latest competition showing the UK’s happiest and healthiest pets and their owners will help drive the conversation further and help inspire hundreds of others to join them.”
For more information:
Entries uploaded by Monday, 12th June, will be eligible to win a £125 voucher for pet supplies and treats (terms and conditions apply). Entrants must ensure they click the pink competition tick-box to enter when uploading their photos.
West Sales Executive
A forward thinking, innovative company we are one of the leading pet product companies within the UK, serving a large, well established customer base.
We are looking for motivated professional sales people to fulfil the role of Sales Executive in the West.
The ideal candidate should have:
A proven track record of field sales experience preferably within the pet industry.
An ability to meet and surpass targets
Strong relationship and communication skills
Good administrative, organisational and time management skills
A high level of self-motivation
Maintain a strong relationship with our existing customer base and identify new opportunities.
Working within a strong and established team.
Be capable of planning and prioritising your territory to maximise customer requirements.
What we can offer you:
On target bonus structure
A fully expensed company car
Full support from an experience team of sales executives and from the sales office administration team at Head Office.
Apply by email to Claire McCarthy firstname.lastname@example.org.
Following the successful relaunch of the new packaging for the Verm-X Dog, Cat and Rabbit products, Verm-X held a promotion for the customers of Pedigree Wholesale earlier this year. This was supported with an Incentive Competition for the Tele Sales Team at Pedigree. Pictured, is Kevin Byrne from Verm-X presenting Dani Robinson with her prize at Pedigree's Gamston offices to mark her excellent achievement.
Estate agents are commonly found on most high streets, but you won’t have seen one quite like this… Blue Cross pet charity has announced it is opening the world’s first Estate Agent for Cats. The pop-up estate agents in London is offering unique properties for sale, all designed and built exclusively with feline tenants in mind. All of its listings are constructed of cardboard and PPM's editor Clare was delighted to create a Georgian Manor house.
The inspiration for this unique ‘prop-paw-ty’ proposition came from observing a common cat phenomenon – that cats love cardboard boxes. The more serious message behind the Estate Agent for Cats is the importance for pets to have mental stimulation and a private place to have some quiet time where they won’t be disturbed. The charity also wants to promote the hundreds of homeless and unwanted cats currently in its care all needing a real home to call their own.
Ryan Neile, Head of Animal Behaviour at Blue Cross said: “Cats are very inquisitive and love to explore new things, so most won’t hesitate to jump inside a cardboard box. Owners often provide cardboard boxes for kittens to climb and play on and jump in and these early experiences create an affection for boxes in later life. Cats also love to hide and feel safe and secure, they will often seek out dark nooks and crannies with high sides.”
The cardboard box ‘architects’ include journalists and bloggers, designers, retailers, 3D design university students and even school children. The box homes, including a tropical tepee, thatched cottage and palatial Taj Mahal are all up for sale via a silent auction ballot in the pop-up estate agents, with proceeds going to help the thousands of homeless, unwanted, sick and injured pet Blue Cross cares for each year. Each cat featured in the imagery used at the Estate Agent For Cats is a Blue Cross rescue pet looking to find its forever home.
The houses will be on display to the public, complete with detailed property descriptions and even floor plans wherever possible.
Estate Agent for Cats
Open: 26 April – 29 April
10pm – 4pm
Address: Estate Agent For Cats, 81 Leonard Street, London, EC2A 4QS
The pop-up is based at PetsPyjamas’ East London HQ – home of Europe’s number one online pet lifestyle destination selling over 10,000 pet accessories. PetsPyjamas have donated their prime London real estate to host the Estate Agents for Cats for Blue Cross. Find out more at www.petspyjamas.com
To find more information on the Estate Agent For Cats and advice from Blue Cross visit the www.bluecross.org.uk.
Forthglade, the Devon based natural pet food company was pleased to be part of an unsung hero award this month. A seven year old Devon based Cockerpoo named Niven was recognised for his hard work and dedication as a Hearing Dog. The heroic hound had every reason to wag his tail after winning a weekend stay at a luxury pet-friendly hotel as well as three month’s worth of Forthglade’s natural pet food.
Niven and his owner Pauline regularly volunteer at the Exeter Royal Academy for Deaf Education, enabling deaf students to work with a hearing dog. The duo were nominated through a charity called Room to Reward, an initiative that recognises volunteers across the UK. Niven joined Pauline in 2012 and Pauline says of her beloved pet “Niven works tirelessly at anything I ask him to do, he is very friendly and patient”.
Hearing Dogs for Deaf People set up a project with the Deaf Academy in October 2016, to see if any of the deaf students would benefit from the opportunity to engage with a hearing dog. Niven has been visiting the school every week since, working with the teachers and students - with amazing results.
Niven's dedication even made local news channels as camera crews came out to film the four-legged hero as he arrived at Devon’s Deerpark Country Hotel to receive his medal and Forthglade goodies.
Room to Reward is a charity which launched in July 2015. Since its launch, over 70 hotels are now supporting the scheme, rewarding deserving charity workers with complimentary hotel breaks across the UK.
Hornsea Garden Centre is one of the largest centres in the British Garden Centres family. Located in beautiful surroundings near Hornsea it has recently seen the addition of a new restaurant and a huge development making it a destination garden centre. Hornsea now boasts a new aquatics department as part of the development.
The new aquatics department here at Hornsea Garden Centre is the one stop shop for the fish keeper. With a great range of Marine, Tropical and Cold Water fish. We offer our customers a great selection of accessories along with expert advice to help them get the most out of their aquarium or pond.
We are looking for a passionate and motivated Aquatics Department Manager to continue the development of this department. Previous experience as a retail manager within the aquatics industry is preferred, however, applicants with a proven management background with a knowledge of fish keeping will be considered.
The successful candidate will be:
• Accountable for the operational excellence and financial performance of your department.
• Ensuring the highest standards of display, compliance and livestock inventory control are maintained and that sales revenue targets are achieved and exceeded.
• An inspirational leader for your new team ensuring that they receive clear direction and performance management within a culture of coaching and mentoring.
• Highly commercial and results driven with a proven track record in a Management position.
• Positive and strong communicator and a skilled motivational people manager. Adept at succession planning and performance management.
• Accountable for providing great customer service and have a keen eye for detail around the consumers experience in your department.
• A solution orientated thinker with excellent problem solving skills.
• Maintain standards of cleanliness and biological health of livestock holding systems.
• Responding to customer needs with expert advice and providing excellent customer service
If you are looking for new challenges with in a forward thinking family run business and would enjoy the rewards this role would bring then we would like to hear from you.
Please email your CV and include any relevant fishkeeping experience, toether with a cover letter explaining why you could be an ideal candidate for the position.
Closing date: Wednesday 19 April 2017