Estate agents are commonly found on most high streets, but you won’t have seen one quite like this… Blue Cross pet charity has announced it is opening the world’s first Estate Agent for Cats. The pop-up estate agents in London is offering unique properties for sale, all designed and built exclusively with feline tenants in mind. All of its listings are constructed of cardboard and PPM's editor Clare was delighted to create a Georgian Manor house.
The inspiration for this unique ‘prop-paw-ty’ proposition came from observing a common cat phenomenon – that cats love cardboard boxes. The more serious message behind the Estate Agent for Cats is the importance for pets to have mental stimulation and a private place to have some quiet time where they won’t be disturbed. The charity also wants to promote the hundreds of homeless and unwanted cats currently in its care all needing a real home to call their own.
Ryan Neile, Head of Animal Behaviour at Blue Cross said: “Cats are very inquisitive and love to explore new things, so most won’t hesitate to jump inside a cardboard box. Owners often provide cardboard boxes for kittens to climb and play on and jump in and these early experiences create an affection for boxes in later life. Cats also love to hide and feel safe and secure, they will often seek out dark nooks and crannies with high sides.”
The cardboard box ‘architects’ include journalists and bloggers, designers, retailers, 3D design university students and even school children. The box homes, including a tropical tepee, thatched cottage and palatial Taj Mahal are all up for sale via a silent auction ballot in the pop-up estate agents, with proceeds going to help the thousands of homeless, unwanted, sick and injured pet Blue Cross cares for each year. Each cat featured in the imagery used at the Estate Agent For Cats is a Blue Cross rescue pet looking to find its forever home.
The houses will be on display to the public, complete with detailed property descriptions and even floor plans wherever possible.
Estate Agent for Cats
Open: 26 April – 29 April
10pm – 4pm
Address: Estate Agent For Cats, 81 Leonard Street, London, EC2A 4QS
The pop-up is based at PetsPyjamas’ East London HQ – home of Europe’s number one online pet lifestyle destination selling over 10,000 pet accessories. PetsPyjamas have donated their prime London real estate to host the Estate Agents for Cats for Blue Cross. Find out more at www.petspyjamas.com
To find more information on the Estate Agent For Cats and advice from Blue Cross visit the www.bluecross.org.uk.