Destination Frozen is a new, 32-page brochure from Bestpets.
The brochure showcases the full range of frozen products available from Bestpets. It is also packed full of category and product information from top suppliers, along with freezer deals.
Director of trading, Peter Brame said: “Our new Destination Frozen brochure has been designed, with the help of our supplier partners, to help and advise customers about this growing category and the ranges available.
“The brochure was never intended to shout about price, but more for retailers to use to feel confident about stocking frozen products in their stores. We know frozen is an exciting category with massive growth potential and we want to help our retailers capitalise on this developing trend. As a business, to show our commitment to frozen, to our customers and suppliers, we’ve increased the number of freezers in our depots and added frozen container units for our delivered operation.”
Suppliers who are working with Bestpets are equally enthusiastic about the new brochure and plans from Bestpets.
Cotswold RAW, managing director, Mark Lewis said: “Cotswold RAW have seen strong growth over the three years we have been working together as raw has become a must-have category for the independent retailer. Bestpets commitment to raw dog food has been reinforced with this exciting initiative and we are looking forward to working closely with Bestpets to make this a success.”
Natures Menu, UK key account manager, Emma McKenzie said: “Natures Menu are very proud to work with Bestpets on this raw journey. We have worked together for over 15 years, and seen many changes in feeding trends and the raw-inspired categories. Raw and natural feeding continues to grow with many consumers wanting good wholesome fresh ingredients to ensure optimum health and nutrition for. their pets.”
Visit www.best-pets.co.uk/frozen for more information and to download a copy of the Bestpets Destination Frozen brochure, visit your local depot to pick up a copy or contact your local RSDM.