Pets Choice appoints new National Pet Trade Manager


Pets Choice are delighted to announce the appointment of Becky Lambert as their National Pet Trade Manager — a new role created at the company.

Becky will be responsible for driving the relationships between Pets Choice and the pet wholesale trade, while also taking responsibility for the company’s field sales team within pet independents. 

The exciting new role has been created to drive the pet trade forward and to optimise the potential for all stakeholders. With a dedicated team, Becky will work across all Pets Choice brands within the independent pet trade and wholesalers in the UK, in particular driving the Pet Trade exclusive brands, such as Spike’s Hedgehog Food and aniMate™.

Becky joins Pets Choice with almost 20 years’ experience in the Pet Industry, including starting as an Area Retail Manager at Empire Pet Supplies, spending 13 years as a Key Account Manager with Armitage Pet Care, and managing national pet and veterinary wholesalers. Most recently, Becky worked with Beco Pets as a Senior Sales and Key Account Manager.