Trixie defines growth strategy 2030

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Trixie has released the following statement

Trixie is in a continuous process of strategic development and is currently examining options for securing and strengthening the company in the long term. The definition and implementation of the 2030 growth strategy, which has already been initiated, plays a crucial role here.

Burkhard Friedrichsen was appointed to the management board as part of a smooth generational change. He will take over responsibility for sales and human resources in summer this year. Volker Haak, who is retiring from management after 40 years with the company, will remain on the advisory board.

In addition, the management board will be strengthened by Danny Bollerey as the new CFO from June. Danny Bollerey has worked for Märtens Transportbänder GmbH for many years and will further professionalise the general management in terms of finance, reporting and efficient control.

As part of his succession plan, founder Bonnik Hansen also intends to sell shares in Trixie to a new partner in the medium term to secure the company's long-term independence and future. This will be accompanied by a professional team of advisors led by Deutsche Bank.

In times of change, however, the company's aspirations remain unchanged:

Trixie remains a reliable partner for its customers and maintains stable partnerships with its business partners, which serves the long-term success of the company and the well-being of the team. Trixie remains Trixie.

The General Managers Volker Haak, Dirk Jessen and Burkhard Friedrichsen are available to answer any questions at any time.