Lily’s Kitchen is launching its Great British Breakfast tin (400g), giving pet parents the opportunity to extend their special weekend breakfast to their four-legged family.
With increasing numbers of owners sharing a meal time with their pet, occasion based recipes give parents the opportunity to give an exciting complete and balanced meal to their dog, safe in the knowledge that the natural ingredients are feeding their overall health. Recent success of the Sunday Lunch tin (400g) showed a genuine appetite for recipes that are not only based on tasty human meals, such as Lamb Hotpot, but for recipes that help the whole family to enjoy a traditional meal time together. Breakfast is one of the nation’s favourite meal times and was a natural choice to add to the range alongside a top-seller Sunday Lunch.
The Great British Breakfast recipe is a delicious combination of mouth-watering, breakfast ingredients including venison sausage meat (which is high in protein and one of the leanest meats), haricot beans (packed with natural fibre to support a healthy heart) ham and eggs, topped with parsley for digestive support and Lily’s Kitchen’s signature healthy herb blend. The novel protein mix of venison sausage meat, ham and egg adds a further point of difference from the rest of the Lily’s Kitchen 400g tin range, encouraging existing shoppers to buy this recipe alongside their current repertoire while also attracting new customers into the brand.
Renowned for changing the way pets eat, Lily’s Kitchen continues to challenge the market’s biggest pet food companies by combining the brand’s approach to producing naturally nourishing pet food with innovations that provide a unique offering compared to existing products on the market.
The new Great British Breakfast recipe, RRP £2.49, is available to order from 21st March 2017 and will be sold in independent pet shops and on the Lily’s Kitchen website (www.lilyskitchen.co.uk).