Children aren't the only ones being lavished with extra special birthday celebrations as new research reveals 75% of pet owners celebrate their dog's special day, highlighting the booming trend for treating our furry friends as family members.
Lily’s Kitchen, naturally nutritious food for pets, is responding to the growing demand for birthday occasion products for dogs with the launch its Birthday Surprise gift box; the perfect present for pooches.
The Birthday Surprise gift box contains the first ever party-perfect meal for dogs made from three different fresh cuts of steak, potatoes, broccoli and herbs inspired by a steak frites dinner, as well as a separate hidden bag of Organic Cheese and Apple Training Treats. This fun celebratory gift is full of surprises, including a birthday card for dog lovers to sign, seal and deliver to their favourite furry friend.
Henrietta Morrison, Lily’s Kitchen Founder and CEO said: “Our dogs are family and they deserve to have the most special birthday. And steak dinners usually mark a special occasion for humans so what better way to celebrate than a nutritious doggy equivalent. The humanisation trend can mean that owners indulge their pets with harmful foods such as cake on their birthday, but we urge all owners to serve up proper food that’s safe and deliciously nourishing”.
With increasing numbers of owners celebrating their dog’s birthday, the ‘Birthday Surprise’ steak recipe gives pet parents the opportunity to spoil their pup with a fun and exciting dinner, safe in the knowledge that the natural ingredients are feeding their overall health.
*An independent poll of 1,000 dog owners, commissioned by Lily’s Kitchen by One Pulse (April 2017)