Reviewed by Nicki Manning, Dudley, Hattie and Gracie
With three dogs in my house, it can be hard to find something they can all agree on. But they love these treats!
I especially liked them as they are very soft and easy to break up. This is particularly good for sharing between all dogs. Gracie, our new pointer pup, especially loves these, and is happy to oblige with recall training, bounding toward me to sit for her tasty treat. She also has a sensitive tummy and these small portions are perfect.
For those who are training young dogs, these treats are a really good idea – keep them in a pocket of a favourite
The treats are packed in a sturdy resealable pouch and one pack represents many, many treats. Great value.
The price initially appeared high, but on testing I believe they are really good value, and will definitely keep them in my dog training armoury. I will definitely be buying
Children aren't the only ones being lavished with extra special birthday celebrations as new research reveals 75% of pet owners celebrate their dog's special day, highlighting the booming trend for treating our furry friends as family members.
Lily’s Kitchen, naturally nutritious food for pets, is responding to the growing demand for birthday occasion products for dogs with the launch its Birthday Surprise gift box; the perfect present for pooches.
The Birthday Surprise gift box contains the first ever party-perfect meal for dogs made from three different fresh cuts of steak, potatoes, broccoli and herbs inspired by a steak frites dinner, as well as a separate hidden bag of Organic Cheese and Apple Training Treats. This fun celebratory gift is full of surprises, including a birthday card for dog lovers to sign, seal and deliver to their favourite furry friend.
Henrietta Morrison, Lily’s Kitchen Founder and CEO said: “Our dogs are family and they deserve to have the most special birthday. And steak dinners usually mark a special occasion for humans so what better way to celebrate than a nutritious doggy equivalent. The humanisation trend can mean that owners indulge their pets with harmful foods such as cake on their birthday, but we urge all owners to serve up proper food that’s safe and deliciously nourishing”.
With increasing numbers of owners celebrating their dog’s birthday, the ‘Birthday Surprise’ steak recipe gives pet parents the opportunity to spoil their pup with a fun and exciting dinner, safe in the knowledge that the natural ingredients are feeding their overall health.
*An independent poll of 1,000 dog owners, commissioned by Lily’s Kitchen by One Pulse (April 2017)
Kittyrama wants cats worldwide to be living a furrytale. And they have started by creating a collection of award-winning cat collars ready to support kitty-cats in their daily adventures. Available now, the patent-pending collars (RRP £9.99) not only feature bright and beautiful colours, but are also hypoallergenic, waterproof, lightweight and very safe. In fact, Kittyrama collars are the first ever cat collars to receive a 'Cat Friendly' award by International Cat Care, the global charity for the welfare of cats, after putting the products through a rigorous test with 20 of their cat experts.
These are the first products from the company, which spent over two years developing them to purrfection.
Kittyrama founder Carolina Ballon-Forrester (ex-P&G) said: “Kittyrama’s launch comes at a great time for both pet retailers and owners, considering ownership for cats continues to grow as lifestyle changes require less demanding and smaller pets than dogs. The accessory market for cats today lags behind dogs in terms of variety but also quality.”
With a drive to make cats’ lives better and bring real excitement to the category, Kittyrama has an exciting innovation pipeline and are developing a collection of unique cat toys that are sure to get lucky cats living a furrytale very soon.
Kittyrama will be exhibiting at stand F9 at PATS Sandown and are looking to establish a network of distributors for their award-winning products.
For trade queries please email firstname.lastname@example.org
For more information visit www.kittyrama.co.uk
Today’s pet owner has choices. They have plenty of them. Some might say, they have too many but these options allow us, as an industry to diversify – to follow trends and ultimately, give our customers exactly what they are looking for.
If you’re sat reading this in your own shop looking at your stock, you will already have formed your own opinions about grain-free. You will know who is buying it and why and which dogs can’t live without it. But what does grain-free actually mean? According to PFMA grains are “a group of ingredients that contain carbohydrates and are used in pet foods, including rice, wheat, barley, sorghum, maize (corn), etc’
Now carbohydrates are always a subject up for debate in human nutrition too – what are the right carbs? Should we eat them after 7pm? Do we need them at all?
Cats and dogs do not need carbs but does that mean we shouldn’t be feeding them? After all, we don’t technically need cake but I for one, would be pretty gutted if it stopped being stocked in my local supermarket! The key then, is to stock plenty of options but make sure you can answer the questions your customers might ask.
In some cases, owners have reported that switching to a grain free diet has resulted in a more shiny coat (I’m talking about dogs here, not humans!), less flaky skin and an eradication of allergies which can manifest in many different ways causing an overall lack of bounce.
However, PFMA advises that: “the most important consideration when deciding what diet to feed is whether it provides complete and balanced nutrition. If there is too much of one nutrient and not enough of others, it will impact the pet’s health. This principle is true regardless of whether the pet food contains grain or not. The nutrient profile of a product is
more important than any one ingredient.”
Considering grain-free? We’ve asked three industry experts for their take on grain-free diets – its advantages and disadvantages. So read on to find out more.