Human dietary requirements are complex, as too are food allergies. The same can be said for pets with both dogs and cats being affected.
And it’s estimated that 10% of all allergies in dogs are relating to food.
Allergies and intolerances are different things – one causing itching and the other, the inability to keep food down resulting in diarrhoea or vomiting. This can be an extremely anxious period for pet owners while they try and ascertain the cause.
While elimination diets have become commonplace, many owners find great benefits from feeding foods targeted specifically to the problem – be this dry skin or excessive ear infections. But it is vital to recommend the right foods. On the next page, you’ll find some products to help your customers get the best products to suit sensitive-tummied terriers and allergy-prone poodles.
For up to date factsheets about pet nutrition and food ingredients, visit: http://www.pfma.org.uk/
A recent convert to Benyfit Natural, Sara Mason whose dog Harry suffered from yeast intolerance and was cured completely by switching to the Meat Feast recipe said, “I was beside myself with worry to see Harry with such sore skin from excessive scratching. Nothing I tried seemed to cure the problem until I found out about Benyfit Natural’s Meat Feast. I am very happy with the food Harry is now on, he is full of life and it's been a great help with his skin. “
Dave Latham, the England Retriever Team Captain and his wife Stefanie who is also an international gundog competitor.
“We have been breeding and training Labradors for over 25 years and no food we have ever fed has given us so much benefit for our dogs than Sneyd's Elite Fish & Potato. It is fantastic for bringing up young dogs , even the ones with the most sensitive stomachs can deal with Fish & Potato like no other food we had so far. They have shiny coats, firm stools and lots of our customers and breeder colleagues are feeding their kennel now on Fish & Potato and have had the same experience we did.”
Happy Pet Ltd
Developed 10 years ago by a veterinary nurse, Healthy Paws is a complete dog food – both wet and dry with 100% natural ingredients. The brand was purchased by Leicestershire-based Happy Pet Ltd last year and has been building up national and international distribution ever since.
More info: www.healthypaws.co.uk
In winter, we all get dry hands and use more handcream but have you ever stopped to think about the effect that the cold has on pets? Diet Dog’s Paw Balm is made from a unique blend of natural ingredients and herbs such as comfrey and yarrow. Combining natural oils that soothe and rejuvenate, Diet Dog’s Paw Balm will heal and repair the skin whilst its anti-bacterial properties will protect the paw pads from harsh wintry walking.
More info: www.diet-dog.co.uk
Designed by professional groomers and recommended by vets, weekly use of the FURminator deShedding tool can reduce shedding by up to 90%.The high quality stainless steel edge gently and efficiently reaches deep beneath the pet’s topcoat to safely and easily remove the undercoat, meaning less unwanted hair in the home, and a stronger glossy coat. Loose hair can then be removed quickly using the “FURejector” button allowing for simple, one-handed use.
More info: http://www.furminator.net/en
Available in dry and wet varieties for cats, and dry for dogs. The Naturally Dry food range for dogs and cats is made with naturally sourced and highly digestible New Zealand Lamb, as well as delicious North Atlantic Salmon. The Cat dry food also includes a fruit and vegetable blend to provide a natural source of fibre. With no artificial flavourings or colourants added, owners can have the peace of mind that they’re providing their pets with a nutritious meal. For cats, there is also the delicious IAMS Naturally wet range. With no added artificial flavours or preservatives, the range boasts highly digestible and naturally sourced meat and fish.
More info: www.iams.co.uk
The Dog Treat Co
Bark the Herald
This seasonal offering Bark The Herald teams free-range chicken liver with all the essential Christmas trimmings, including everyone’s favourite seasonal spice cinnamon, a light sprinkling of sage, a colourful smattering of cranberries and a loving splash of coconut oil. And the packaging looks great too! The perfect gift.
More info: www.thedogtreatcompany.co.uk
Pooch & Mutt
Deluxe Christmas Treats
The Christmas Dinner Treat Tube combines a blend of turkey, parsnips, stuffing, peas and gravy for a delicious authentic festive flavour. Each treat is only three calories so dogs can enjoy Christmas without the worry of weight gain. The Deluxe Christmas Dog Treat Tin contains Pooch & Mutt’s best-selling grain-free treats: Calming Crunchies; Daily Dental and Sensitive Salmon. Each layer is packed full of active ingredients for a natural and healthy premium treat. More info: poochandmutt.com
George the Giraffe
Named after the (tall) founder of Beco Pets, Georgeis a seasonal giraffe decorated in festive style, wearing Santa’s red hats and scarves. These plus toys are perfect for dogs who like to wrestle as well as cuddle their toys! The Beco Family are all stuffed with recycled plastic bottles making them extra soft, as well as being double stitched for extra durability. If this wasn’t enough, the squeaker inside will provide extra fun for dogs.
More info: www.becopets.com
Thermal Dog Jacket
Scruffs Thermal Dog Jacket provides warmth to the dogs’ muscles on brisk, winter morning walks. A reflective technology lining is used to improve the dog jackets thermal properties, combined with a hollow-fibre core to fully insulate. A soft shell exterior gives excellent protection against wind and rain, while retaining its breathable qualities.
The jackets have a micro-fleece turtle-neck collar, chest pad, adjustable girth strap and hind leg straps to ensure a snug fit without restricting movement or your dog’s agility. A leash slot is fitted in the top of the jacket, for use with a harness of required. Scruffs Thermal Dog Jacket is machine washable and is available in 9 sizes to suit most breeds.
More info: call 0161 702 5060
Manufactured under strict quality control procedures the range includes four different varieties of bones, Chicken, Sweet Potato, Beef and Dental, and one variety of stick, Chicken. To cater to different dog sizes SmartBones® are available in a range of sizes. Chicken SmartBones are available in 3 sizes (6cm, 14cm and 17.5cm) whilst Sweet Potato, Beef and Dental are available in 2 sizes (6cm and 14cm). To encourage consumers to trial SmartBones® sample packs of Mini Chicken SmartBones® are also available.
More info: petproducts.co.uk
Snuggle Winter Wonderland Blanket
The Scruffs Snuggle Winter Wonderland Blanket is a great Christmas gift for any dog owner. The reversible design provides a soft, plush lining for cold snuggle days and a short-pile cover for warmer days. The blankets hollow fibre core means however you decide to use the blanket your pet will remain comfortable.
More info: call 0161 702 5060.
Spectrum Pets Ltd
Tetra Peppa Pig Aquarium
The Peppa Pig Aquarium is perfect for junior fishkeepers who are dipping their toes into the world of these exciting pets. The starter kit contains all that children need to begin their hobby and it looks cute too. Who knows, this could be the start of a beautiful fishy friendship!
More info: www.tetra.net/en/en
Knowing just how much activity a dog gets means owners have the opportunity to make their pet’s life better: healthier, happier, more contented. Pet Rover weighs just 10grams and can be worn on the collar and it records when pets are most active, the type of exercise they are getting and helps you find them via the App should they wander out of sight.
More info: www.pettorway.co.uk
Edgard & Cooper
Chicken & Turkey Adult
Edgard & Cooper have launched in the UK and want to make sure that pets too can enjoy natural, nutritious, and no-nonsense food. Edgard is a French Bulldog who after becoming very sick on poor quality foods decided that he needed fresh food rather than meat meal based products. And Cooper? This extraordinarily fussy English Cocker Spaniel refused to eat from time to time and craved healthy food that would tingle his taste buds.
More info: www.edgardcooper.co.uk
Animal Instincts Snow Mates
Pooches can be pampered this Christmas and beyond with Animal Instincts Snow Mates plush dog toys. Perfectly themed for the festive season the range includes 6 characters in two sizes – Rodney Reindeer, Pedro Penguin, Winston Walrus, Annika Arctic Fox, Perdita Polar Bear and Sophia Snow Leopard.The soft and squeaky fetch and retrieve plush toys are made from high quality, super soft fabric, making them great for dogs to snuggle up to. Perfect for stocking fillers each toy also features it’s own individual name and fun fact.Available exclusively from Pedigree Wholesale Animal Instincts Snow Mates are supplied on eye catching hanging cards, making them easy to merchandise.
More info: petproducts.co.uk