Air-dried food brand The Innocent Hound has given its bestselling 70% Original Complete Food range a colourful new look, creating an even more eye-catching and impactful display for retailers.
UK pet treat brand and PIF member PARK LiFE Pet has expanded its range with the launch of Dog Friendly Crisps, a roast chicken-flavoured snack designed specifically for dogs.
The Pet Industry Federation (PIF) is helping UK pet businesses explore the US market through two major international opportunities: a supported UK delegation to SuperZoo in Las Vegas next month and a dedicated UK pavilion at Global Pet Expo in Orlando in March 2027.
