New freeze-dried pet nutrition brand, RAWR, has officially launched in the UK, built on a simple collective belief: pets deserve radically better than ultra-processed junk food.
The German manufacturer has unveiled a wide range of new products designed to make travelling, outdoor adventures and everyday life more comfortable for both pets and their owners.
The Pet Industry Federation (PIF) has launched GARD (Guidance for Advertising, Review and Drafting) a tool designed to help businesses assess the advertising risk of pet supplements and other non-medicinal veterinary products.
