Natures Menu crowned Raw Dog Food of the Year

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The brand tells us what makes its food the number one choice with retailers

Natures Menu is pleased to announce it has been officially awarded the Retailer Recommended Award for Raw Dog Food of the Year by Pet Product Marketing for its wide selection of high- quality raw and natural pet foods.

The brand was recognised for its latest range of Raw 80/20 Complete and Balanced Blocks, which provide a variety of single novel protein and multi-protein options, including flavours like lamb, duck, venison, salmon, and chicken, and are available in pet stores. 

Comprising 80% high-quality meat and offal, and 20% carefully selected fruits and vegetables, each recipe is enriched with superfoods, optimised to provide adult dogs with nutritionally complete raw food diet that support overall health, digestive wellbeing and shiny coats.

The win reinforces Natures Menu’s existing reputation as a market leader, crafting nutritious raw food for the UK pet owner. As a pioneer of raw and natural pet food, the brand is committed to providing pets with all the goodness of a natural raw diet, and owners with more convenient, mess-free ways to provide it.

Guillermo Muñoz, Commercial Director of Natures Menu, said of the win, “We’re absolutely thrilled to have been consciously chosen by the retailers who sell our products, trust our brand, and see first-hand the difference it makes to their customers’ pets – that’s the highest praise we could ask for. 

“At Natures Menu, we’ve always believed that pets deserve real, nutritious food made with love. It’s what’s guided us for over 40 years on our mission to craft meals that are not only packed with the highest- quality raw, natural ingredients but are also easy for owners to serve. Our recipes are complete, balanced, and made with visible and honest ingredients you can trust; no nasties, no nonsense. 

“We work with independent pet retailers across the UK, because we know how essential their knowledge and passion are in helping customers make the right choices. In return, we’re committed to transparency, quality, and leveraging expertise – giving retailers the confidence that by stocking our products, they’re delivering real, visible health benefits for pets. 

“For those who don’t already stock Natures Menu, now is the perfect opportunity. Pet owners’ appetite for mess-free, raw feeding has never been higher. This award reflects what our customers already see: a trusted brand that champions pet well-being and supports you with products that flies off the shelves.”

PPM says...
Natures Menu has long been a household name in the raw food category, trusted by owners nationwide. And even better, the brand builds great relationships with independent retailers. You can gain support with POS, branded freezers, and product training. Raw pet food continues to rise, particularly meals which avoid the mess, so it’s well worth evaluating what your store is offering, and checking out Natures Menu – other retailers would clearly recommend the brand. 

To find out more and become a Natures Menu stockist, visit trade.naturesmenu.co.uk/login or contact [email protected]