The leading pet brand talks about its hat-trick of product titles
Founded by Rolf C. Hagen in 1955, Hagen has grown to become the world’s largest privatelyowned, multi-national pet products manufacturer and distributor. We are driven by a common bond of love and compassion for animals. Underlying our entire philosophy is one simple and immutable fact: pets are not only the heart of our business, they are the reason we are in business.
Today, that founding principle continues to guide everything we do. With a presence in over 60 countries and a portfolio of world-renowned brands, we create forward thinking products that meet the evolving needs of pets and the people who care for them.
To have that work recognised by independent retailers – the people who engage with customers daily and understand what really sells – is an honour we don’t take lightly. Thank you to everyone who voted for Hagen at this year’s Retailer Recommended Awards. Your support affirms our belief that great pet care begins with listening – to animals, to science, and to the trade.
We’re proud to have received three major category wins in 2025:
Cat Treat of the Year – Catit Creamy
Catit Creamy continues to lead the way in the treat space, thanks to its clean-label ingredients, convenient lickable format, and status as a cat treat that hydrates as it nourishes. Loved by cats, trusted by owners, and consistently strong for retailers, Creamy delivers on every front.
Cat Accessory of the Year – Catit PIXI Fountain Range
Our PIXI fountains blend modern design with clever functionality, encouraging healthy hydration through multi-stage filtration and whisper-quiet performance. They reflect our commitment to animalfirst innovation that supports feline health in a way that fits beautifully into any home.
Reptile Product of the Year – Exo Terra T5 Lighting Range
The Exo Terra T5 range has set a new benchmark in reptile lighting. Developed in close collaboration with well-known reptile lighting expert Tomaskas, this brand-new revolutionary phosphor blend offers optimal UV output that mimics real sunlight better than any fluorescent bulb on the market, helping reptile keepers create healthier, more natural habitats. Our award-winning lines are just a glimpse of what Hagen offers. We remain committed to advancing pet care through science, education, and collaboration and we’re always open to working with new partners who share our values.
Retailer support
At Hagen, we believe strong products deserve strong support. That’s why we back our retail partners with a comprehensive package of trade resources – both online and in-store. From eye-catching point-of-sale displays to digital assets designed for ecommerce and social media, we provide everything you need to drive engagement and sales. Our team works closely with stockists to deliver custom solutions, campaign-ready content, and product education tools that make a real difference on the shop floor and beyond. Whether you’re showcasing Catit’s latest innovations or highlighting Exo Terra’s specialist ranges, we’re here to help you create impact, inspire customers, and maximise every opportunity.
PPM says...
Hagen brands are so popular because they deliver for everyone; owners, retailers, and, the most important part, pets. Innovation is key to Hagen finding ways to better care for our animals and that appeals to modern pet owners who want to provide the absolute best care they can for their animals. If you’re not stocking any Hagen brands, it is highly recommended you explore how they could work for your store.
To find out more, visit catit.com and exo-terra.com or for trade enquiries, email [email protected]