Ceva launches new feline pheromone product — FELIWAY Optimum

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Ceva Animal Health has extended its leading range of veterinary behaviour products with the launch of a completely new, innovative pheromone discovery, FELIWAY Optimum.

FELIWAY Optimum, which is available as an easy to use plug-in diffuser, helps cats with more signs of stress, in more situations and calms cats better than ever. The product is proven to help with more stress-related signs faster than existing pheromones, with all signs of stress showing continuous improvement until day 28 of use and are visible from day seven. These include scratching, urine spraying, multi-cat tensions and conflicts and changes and fears. The diffuser and refill last for 30 days and the refill can then be replaced with a new one.

It was developed following extensive research into the composition of the main feline pheromones and the discovery of a new feline pheromone complex affecting the feline's emotions. The new pheromone complex provides an enhanced message of social confidence and safety in the cat’s environment by conveying more impactful messages.

Abigail King senior behaviour product manager at Ceva Animal Health, commented: “We have led the way with research for over 20 years with FELIWAY Classic and FELIWAY Friends, but it is now time to go that step further. FELIWAY Optimum is an extremely exciting addition to the range which will help solve all common signs of stress to provide enhanced serenity in a household. Nearly 60% of cats show visible signs of stress and FELIWAY Optimum will really help combat this with an over 70% reduction.”

The FELIWAY range now includes FELIWAY Optimum Diffuser, FELIWAY Classic Diffuser, FELIWAY Friends Diffuser and FELIWAY Classic Spray.

T: 0149 478 1510

E: cevauk@ceva.com

W: www.feliway.com/uk