Flea season is one of the biggest sales opportunities for retailers. And with the number of cats and dogs owned in the UK soaring this year to 12 million each (PFMA, 2021), we want to help you take advantage and increase your sales.
At Beaphar, we don’t believe our work stops once our products are on your shelves; we strive to go the extra mile to help you sell more and build long-lasting relationships with your customers. And this flea season, our campaign support is bigger and better than ever.
84% people say they’ve been convinced to buy a product or service by watching a video
(Wyzol, 2021)
Central to our campaign is our BRAND NEW video – Scratch out fleas for good – advertising our popular Beaphar FIPROtec® Spot-On, which was launched on social media earlier this month and will continue reaching pet owners throughout June and July 2021. Fun and cheeky, the video takes the serious issue of flea control and translates into a memorable message. It highlights how Beaphar FIPROtec® Spot-On can help pet owners get rid of fleas, and directs them to buy online or in local pet shops.
Combining print and digital ads are 4 times more effective than digital alone
(topmediaadvertising.co.uk)
Alongside the video, we’ll be speaking directly to cat and dog owners via Britain’s most popular cat and dog magazines, with print and digital activity taking place between June and August. Beaphar’s social media platforms will also be alight with flea related content, encouraging owners to buy from pet shops. Eye-catching in-store point of sale support is also available to attract attention at point of purchase, and our digital assets for you to use on your own website and social media channels to create a buzz. Speak to your local Sales Executive to find out more.
Retailers with strong brand expertise sell 87% more than those without
(Wranx)
'People buy from people' is one of the oldest sayings in sales. While advertising and POS will capture attention, we understand that one of the things pet owners value more than anything is the health and well-being of their pet. A flea infestation is a frustrating thing to overcome, and a pet owner will remember the great advice and products recommended by a well-informed and helpful pet retailer. That's why our online training is free for all Beaphar customers and is a great way to refresh your knowledge. For SQPs it is now accredited by both AMTRA and VetPol, so great for your CPD. In total, we have 68 AMTRA points and 10 hours and 45 minutes of VetPol CPD available*.
If you’re a Beaphar customer and you haven’t already signed up, you can do so here: beaphar-training.co.uk. Our flea and tick related modules have a combined value of 26 AMTRA points or 3 hours 30 minutes of VetPol CPD*.
Place your flea order NOW and you could be with a chance of winning!
Alongside encouraging pet owners to ‘scratch out fleas for good’ we’re giving Beaphar customers the chance to scratch and win! Until 13th August 2021, qualifying orders of branded flea & tick products will come with scratch cards. If your card has three matching icons, just send it to our office and you’ll be entered into our grand prize draw!
One lucky winner will receive the grand prize worth £500, and nine runners up will receive a prize worth up to £50.
Full T&Cs are available for our Scratch Card giveaway are available here: beaphar.com/en-gb/terms-and-conditions
Don’t miss this key opportunity to increase your flea sales! Contact your local Beaphar Sales Executive today, call our office on 0333 0066236 or email [email protected] for more information.
Beaphar FIPROtec® Spot-On is a vet strength medicine that kills fleas and ticks. Available for cats and dogs, the product comes in 1, 4 and 6 pipette packs.
*Points/minutes correct at time of publishing