Gut-Boosting Treats: Unleashing the Power of Baobab For a Healthier Gut


Frozzys have released a new range of soft baked treats with many health benefits

New product news from Frozzys...

Frozzys® are leading the way with their new range of treats which are boosted with Baobab to support canine gut health. Baobab is one of the world’s most nutrient rich superfruits, containing five times more vitamin C than oranges, twice as much calcium as milk, five times more potassium than bananas, six times more antioxidants than grapes and three times more fibre than oats!

Baobab promotes a healthy gut and overall wellness, which is why it has been added to Frozzys® Happy Gut Softbakes which are 100% naturally nutritious, grain free and low-calorie allowing owners to nourish their dog with guilt free gut goodness!

The new range of Happy Gut Softbakes consists of four delicious and functional new flavours:

Minty Fresh

Frozzys® Minty Fresh Happy Gut Softbakes contain apple, mint and spirulina. Apple has a number of benefits for dogs including combating bad breath, reducing inflammation and aiding digestion. Mint contains a number of valuable nutrients including calcium, magnesium, iron, copper, zinc, vitamin A and vitamin C. These essential nutrients are great for strengthening the immune system and bone health. Spirulina is incredibly nutrient dense and contains over 50% protein. Spirulina can help to cleanse the body of toxins, improve overall skin and coat health and strengthen the immune system.

Fussy Eaters

Frozzys® Happy Gut Softbakes for Fussy Eaters contain duck, beetroot and spinach. Besides being a tasty addition, duck is highly beneficial for dogs as it is rich in iron (which helps dogs to produce red blood cells) and zinc (which is essential for vital bodily processes such as immune response and cognitive function). Beetroot is great for skin and coat health and boasts a range of anti-inflammatory properties, while spinach supports healthy eyes and supports strong bones and a healthy heart.

Plant Based

Frozzys® Plant Based Softbakes are made with peanut, banana and coconut. Peanuts are an excellent protein source and are also high in fibre which is essential for regulating the digestive tract. Bananas are rich in potassium and vitamin B6 which can help to regulate blood flow for a healthier heart and promote cognitive capacity. Bananas are also full of magnesium which is great for maintaining strong muscles. Coconuts have a range of health benefits, including helping to decrease inflammation, boost the immune system and promote a healthy coat.

Skin & Coat

Frozzys® Happy Gut Softbakes for Skin & Coat contain salmon, carrot and turmeric. Salmon is an excellent source of omega-3 fatty acids which support the immune system and can keep a dog’s coat looking shiny and healthy. Carrots are rich in vitamin A which can support eye health, growth and overall health. Carrots also help with bowel movements as they are high in soluble fibre. Turmeric can help to improve digestion, improve cognitive function and promote healthy skin and coat.

Product testers noted that they loved the high level of natural ingredients present in Frozzys® Happy Gut Softbakes and particularly enjoyed the fact that the ingredients are visible within the treats.

Frozzys® takes great pride in providing pets with innovative and healthy treats that benefit their overall wellness. The entire range of natural treats have been developed to support digestive health and supporting maintaining a healthy weight. With gut health central to all Frozzys® treats, Frozzys® aims to support a long and healthy life for our furry friends, develop good food – inside and out and use natural ingredients.

The Frozzys® range attracts additional spend from consumers by adding to a growing category through a trusted, memorable brand that will enhance pet health.

For more information, visit or for trade enquiries, visit