Award winning food manufacturer, Inspired Pet Nutrition (IPN) is leading the way, showing that your pets can eat quality, tailored and nutritionally advanced food, whilst keeping it affordable and accessible. IPN owned, leading market brand Harringtons have launched the Advanced Science Diet which does just that.
Latest new product news from Inspired Pet Nutrition.
Over the course of the pandemic and lockdown, the number of people owning pets has risen significantly in the UK. The Pet Population Report 2021, states that over 17 million households now own pets - with a huge 12.5 million of those households having a dog*. IPN has acknowledged the current rise in cost of living and the consumers desire to give their pets proper nutrition and created a product in Advanced Science Diet which offers affordability, accessibility and advanced tailored nutrition. As pet owners themselves IPN know that sometimes good nutrition comes with a premium price tag and are passionate about making these products as affordable as possible, because providing pets with everything they need to thrive shouldn’t cost the earth.
As a nation we care deeply for our pets, they truly are a part of the family, but there can sometimes be a knowledge gap when it comes to fueling our furry friends. How much do we feed them? when do we need to feed them? and most importantly...what do we feed them?
Pet food experts Inspired Pet Nutrition (IPN) have developed Harrington’s Advanced Science Diet, in partnership with Peter Wright from the Yorkshire Vet. It provides a perfect balance of nutrition to boost your four-legged friends health & wellbeing with specific recipes tailored for different breed sizes that are naturally enhanced with Vitaguard™, a proprietary mix of pre - & pro-biotics, vitamins & minerals to support digestion & immunity.
Not only does it cater to your pets’ insides, but with a balanced ratio of Omega 3 and 6 oils, your dog’s coat and skin will be healthy and shiny. These Omega oils come from the raw materials in the salmon oil and chicken fat.
Maintaining and caring for your dog’s mobility is key to a healthy and happy animal. A large percentage of dogs (especially larger breeds) in the UK suffer with problems such as arthritis and mobility issues. This is not just limited to older dogs, but dogs of all ages**. The Advanced Science Diet medium & large breed recipes include Glucosamine and Chondroitin. These aid mobility by supporting cartilage development, and also block certain enzymes from damaging existing cartilage, while supporting joint fluid to help with lubrication, both of these work together to help minimise pain and inflammation.
The recipes also take into account how active dogs can be, by ensuring there is enough protein and fat so that they’re hitting the ideal energy requirements for the everyday pet, which differs for each dog size, something unique to the market.
When developing these recipes digestion has been a big consideration, which can often be problem when higher levels of animal protein are in the food. To combat this, Advanced Science Diet has the probiotic, Bacillus subtilis C-3102 added. Bacillus subtilis creates an environment which is positive for the beneficial bacteria in the gut. It promotes the population of good bacteria in the gut and reduces the pathogenic bacteria. The result is a healthier gut, and better utilisation of nutrients.
Sarah McNamara, Pet Nutritionist at Inspired Pet Nutrition, commented on the range: “We know people care greatly for their pets in UK and want to make sure they are providing them with the best possible diet, and doing so shouldn’t have to cost a fortune. With the cost of living on the rise, we wanted to ensure that providing your pets with the best nutrition wasn’t going to be something damaging to households across the UK. Feeding your pets isn’t a choice, it’s a must.
“It’s a range that we’re proud of and a lot of research and hard work has gone into creating it, it is really flexible and made to fit every breed, size and age of dog targeting the inside and out, from gut to coat. With Advanced Science Diet, we think we have created something that provides consumers with an affordable solution for high quality nutrition for their pets throughout their entire life.
“The best part, it is made by the UKs 1st carbon negative pet food manufacturer using lightweight, low carbon recyclable packaging. So not only will your dog feel good, but you will feel good about it too.
Harringtons New Advanced Science Diet range is available in three recipes tailored to specific breed sizes (small breed, medium breed and large breed) and comes in a delicious chicken and gravy flavour with an RRP of £7.50 for a 2kg bag making it an incredibly high quality, yet affordable diet for your pets.
For more information, visit www.harringtonspetfood.com