Introducing new Applaws Taste Toppers


Applaws offer an exciting new range of complementary pet food, designed to be served on top of any dry dog food to make mealtimes more interesting for dogs and their owners alike.

Every recipe is natural, contain no additives, and have high quality ingredients.

Julian Bambridge CEO of MPM and the owners of Applaws Natural Pet Food, said: “Good nutrition starts with great ingredients, and there’s nothing but the very best in new Applaws Taste Toppers.

“This new range will not only help dog owners make mealtimes more interesting for their four-legged friends, but Applaws is truly on a mission to ‘Add More Happy’ ¬— giving dogs the variety they crave and the pet food trade the new product innovation its begging for.”

To liven up dry dog food, Applaws Taste Toppers offers different tastes and textures including apple, courgette, pumpkin, white bean, lentils and sweet potato.

Julian added: “The humanisation of pets has been shaping consumers’ decisions for years,”. “We know how valued pets are in our families today- even considered ‘substitute children’ by many of the 24 million millennial pet owners across the country. Dry food can be boring and we would never eat the same meal, day-after-day. So, it’s time to “Add More Happy’, exciting variety and all-natural quality to our dogs’ mealtime with Applaws Taste Toppers.”

The packaging was carefully designed and developed to ensure impactful, positive purchase intent among dog owners.

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