The range includes new treats, wet and dry food options
Latest Mintel data reveals the top drivers in cat food are variety and newness, alongside health and nutrition. In response, Natures Menu is expanding its cat food offering with a brand-new range designed to meet these evolving consumer needs.
The new launch spans multiple technologies and feeding occasions, seeking to enhance texture and deliver impactful flavour. The additions are anticipated to be popular with cat owners looking to mix feed while prioritising health and wellbeing.
Joining the redesigned Cat Paté and Meaty Treats ranges are 85g pouches of Cat Bites in Gravy which will launch alongside a new dry food range. The dry food is available in both Healthy Grain and No Grain blends, in 1.25kg and 3kg bag formats - ensuring options for every feeding style and dietary need.
For over 40 years Natures Menu has been a market leader in crafting nutritious food that provides pets with all the natural goodness they need, becoming a trusted brand among dog owners. In fact, with one in three dog owners also owning a cat, this expanded range gives loyal Natures Menu customers the chance to feed all their pets with a brand they already know and trust.
Crafted by experts, each recipe is enriched with high quality proteins and carefully selected natural ingredients, offering cats nutritionally complete diets that support natural defences, healthy skin and a shiny coat. A strong reason for the one-third of pet owners who own cats to trust the brand and its commitment to pet health.
By locking in nature’s goodness, the result is a range of mouthwatering recipes, suitable for all cats, in various easy-to-serve formats.
Current Ranges Redesigned:
Cat Paté (85g, Multipacks of 12 & 48 available)
Natures Menu aims to serve everything cats need for a high-quality meat diet. Packed with 70% animal protein and 30% delicious broth, the new Natures Menu paté combines enriching vitamins and minerals for a complete and balanced feast that cats will love.
Suited for adult cats, the range includes a choice of delicious flavours including Chicken, Chicken with Turkey, Chicken with Salmon & Tuna, and Beef & Chicken, all available in multipacks of either 12 or 48. For kittens, Natures Menu offers a Chicken Kitten Paté, suitable for ages 1-12 months.
The multipacks are available as a box of 12 x 85g cans, consisting of 4 x Chicken, 4 x Chicken with Turkey, 4 x Chicken with Salmon & Tuna, and 4 x Beef & Chicken. The 48 pack multipack consists of 16 x 80g cans of Chicken with Turkey, Chicken with Salmon & Tuna, and Beef & Chicken.
Meaty Treats (50g)
These small and conveniently sized, semi-moist treats are perfect for daily rewards or training. Available in 50g resealable bags, in three different flavours (chicken, turkey, or salmon), they are packed full of 95% animal protein and no grains, making them a tasty, nutritious treat for any cat.
Brand New Ranges:
Cat Bites in Gravy (85g, Multipacks of 12 & 24 available)
Expertly formulated to be free from artificial colours, flavours and preservatives, these irresistibly tasty gravy pouches are composed of natural, wholesome ingredients, that provide a complete and balanced meal to keep cats happy and healthy.
These recipes are a blend of high-quality ingredients, that are cooked to lock in tastiness and nutrition. Suitable for adult cats, the range boasts four delicious mixed protein flavours, featuring Chicken, Salmon, Tuna, and Turkey. All varieties are made from 33% animal ingredients, alongside dehydrated carrots and peas, or tomato and green beans.
Multipacks of 12 come with 3 x each flavour (Chicken, Salmon, Tuna, and Turkey) and multipacks of 24 come with 6 x each flavour.
NEW Healthy Grains Dry Food (1.25kg, 3kg)
This high-protein recipe features quality deboned White Fish as the star ingredient, blended with a carefully chosen variety of fruit and vegetables, as well as omega 3 and 6 – which are healthy fatty acids.
Packed with unrefined brown rice, oats, barley, and peas to provide essential energy, the Healthy Grains Dry food also contains carrot, apple, rosemary and seaweed offering cats a delicious source of fibre and minerals, great for weight control and maintaining shiny coats.
No Grain Dry Food (1.25kg, 3kg)
This highly-digestible, No Grain Dry Food recipe features over 50% meat content (including 20–30% deboned meat) and peas, chickpeas and potato as natural sources of carbohydrates – providing an energy boost for cats who are on the move.
Packed in recyclable and re-sealable bags to ensure freshness, the No Grain Dry Food comes in delicious flavours: Chicken, Norwegian Salmon, and Turkey.
Natures Menu has carefully selected each ingredient to ensure that cats have everything they need to support their natural defences – including deboned, protein-rich meat, prepared to lock in flavour and nutrients and maximise digestibility; carrot, apple, rosemary and seaweed to provide vitamins, minerals and fibre; and omega 3 and 6 to promote shiny coats and healthy skin.
To celebrate the launch, Natures Menu is offering up to 30% off the new cat range through a series of dedicated promotions. To find out more visit the Natures Menu trade portal, contact Natures Menu via phone on 0800 018 3770 or email [email protected].
Melanie Sainsbury, Veterinary Expert at Natures Menu, said, “The new Natures Menu cat range caters to all cats and all dietary requirements, to deliver all the vital nutrients for a healthy pet inside and out. With a commitment to delicious taste, quality and nutritional value, pet owners now have access to multiple meal options for their cats.”
“Natural food offers a wealth of benefits, and our cat food products are born from more than 40 years of research, nutritional experience and knowledge - so you know you’re getting natural high-quality ingredients and all the essential nutrients.”
For more information, access the Natures Menu trade portal, contact Natures Menu via phone on 0800 018 3770 or email [email protected].