New Natural Pet Wellness Brand Axel's Elixir Launches First Product


The brand has released Happy Bones, a bone broth for dogs

New product news from Axel's Elixir...

Axel's Elixir, a new natural pet wellness brand, has recently introduced its first product: Happy Bones.

Made of all-natural bone broth, Happy Bones is perfectly portioned for the convenience of dog owners. It is a natural source of essential nutrients and compounds that promote the healthy function of dogs' joints, skin, immune system, and digestion. 

Happy Bones offers versatility in serving options, providing various benefits to dogs in different situations. It can be served frozen on top of food, adding additional nutrition to their meals. Alternatively, it can be served as a frozen lollipop - a healthy treat for dogs. Defrosted, Happy Bones can be enjoyed as a tasty drink, helping to stimulate hydration in both hot and cold weather conditions. It can also be poured over food - especially dry kibble; which is particularly beneficial for fussy eaters, puppies over 12 weeks old, and elderly dogs.

Happy Bones comes in 5 delicious flavours: Goat, Duck, Salmon, Venison and Beefy Buffalo. Because it only contains novel proteins, Happy Bones is considered a hypoallergenic food.

Axel's Elixir aims to tap into the growing market of natural pet wellness products, addressing the increasing demand from dog owners who prioritise the health and well-being of their furry companions. With Happy Bones, the brand offers a unique and convenient solution for dog owners seeking a natural and nourishing supplement for their pets. 

It stands out from the competition with its all-natural ingredients including organic and ethically sourced bones, kelp, parsley, apple cider vinegar with the mother, sea algae and nettle. This powerful combination of ingredients means that the Happy Bones bone broth contains naturally occurring collagen, chondroitin, hyaluronic acid, and omegas 3 & 6, which are widely recognised for their superior absorption and utilisation by the body compared to synthetic alternatives. Axel's Elixir only uses natural, organic and sustainably sourced ingredients.

As a new player in the market, Axel's Elixir is committed to expanding its line in the future. Focussing on innovative products that promote happiness and well-being for all pets.

Retailers interested in offering Happy Bones to their customers can easily order the product directly from Axel's Elixir. They can place their orders through the brand's website,, or by contacting Axel's Elixir via phone at 0800 772 0180. The minimum order quantity for Happy Bones is 50 units, allowing retailers to meet the demand of their customers while ensuring a steady supply of this sought-after product.

Axel's Elixir recommends a retail price of £4.95 for Happy Bones, providing retailers with a competitive pricing strategy to attract customers. Each package of Happy Bones contains 12 frozen bone broth treats, with each treat weighing 20 grams (20ml). This generous serving size ensures that dog owners can provide their pets with a sufficient amount of nutrients and hydration. 

To ensure the freshness and quality of Happy Bones, the product is delivered frozen and should be stored in the freezer until ready to use. This storage recommendation guarantees that dog owners can offer their pets a premium and nourishing experience with each serving of Happy Bones.