The range will cater for five additional species beyond rabbits and guinea pigs
New product news from Marriages...
Marriage’s® has expanded its small animal range to cater for the individual nutritional needs of five additional species beyond rabbits and guinea pigs. The new premium quality Nutri Pressed® range is presented in eye-catching new packaging, with the option of pellets or mixes and a good choice of pack sizes.
The complete range of 13 products, formulated specifically for rabbits, guinea pigs, chinchillas, hamsters, gerbils, rats and mice, mark phase two of the brand’s distinctive new identity, which follows hot on the heels of their indoor and aviary bird relaunch last month.
Marriage’s® new small animal range is produced using the advantageous Nutri Pressed® method which combines expert nutrition with cool pressing technology, for superior nutrient content and flavour. Cooler processing temperatures help to retain more of the nutrients which may otherwise be lost during higher temperature manufacturing methods.
Each product is unique and has been meticulously formulated based on published scientific research to provide a wholesome, flavoursome and balanced diet that helps support optimum health and well-being. The herbivore diets for pets such as rabbits and guinea pigs are naturally high in fibre to help support digestive health. For pets such as hamsters and rats, who have a different digestive system with less reliance on fibre, Marriage’s® has designed specific products to mimic their naturally omnivorous diet.
All the Nutri Pressed® diets have added linseed, a natural source of Omega 3 and 6 to help support a healthy skin and coat, while a prebiotic helps to support a healthy digestive tract. There is no added sugar and no artificial colours, to ensure that every diet is as natural as possible.
“Bursting with tasty ingredients, our Nutri Pressed® products are an exciting alternative to traditional extruded nuggets” said Sarah Kitson, Head of Marketing at WHM Pet Group (Marriage’s®). “What we really love about our Nutri Pressed® small animal feeds is how natural they really are. Due to the way that they are manufactured they are not over processed, which results in a whole host of benefits."
The new fresh-looking pack design brings a strong brand identity across the range. Clear product names and key call outs bring the product features and benefits to life on the pack face, for greater clarity of proposition on shelf. Every pack also includes the Marriage’s® 6 Step Well-being Plan, providing useful feeding tips and helpful ways to support small animal health and well-being.
New pack sizes have also been introduced across the category to cater for customer purchasing requirements, with weights ranging from 750g all the way up to 10kg.
“At Marriage’s® we know that your customers want the very best for their pets and so do we.” said Sarah Kitson. “With our smart, new packaging on the outside and our new Nutri Pressed® formulations on the inside, we are extremely proud to be able to provide optimum nutrition and the dietary preferences for each different species.”
For further information on how to stock, please call 0845 257 0232 or e-mail [email protected]