The new range balances nutrition with convenience
Nutriment Nuggets – Nutriment’s newest raw pet food range which perfectly balances nutrition with convenience
Nutriment, a leader in the development of high-quality raw recipes and natural feeding solutions, has announced the launch of an exciting new portfolio of innovative raw pet food solutions: Nutriment Nuggets.
Nutriment Nuggets – available in five varieties (Chicken, Lamb, Beef, Puppy (mixed protein) and Senior (mixed protein) – feature the high-quality ingredients Nutriment customers are accustomed to in easy to portion, quick to defrost, complete meals, in handy 20g individual nuggets. Each variety is raw, grain-free, filler-free, and composed of a minimum 84% high-quality meat, complemented by vegetables and superfoods such as broccoli, pumpkin, blueberries, salmon oil and kelp. The Senior variety also includes joint-friendly ingredients such as green lipped mussel for supporting optimal joint and bone health in ageing dogs.
With many years of market expertise and customer insight, Nutriment has introduced this range to their portfolio to provide yet further convenience for time- and effort-conscious pet owners. All pet owners need to do is portion out the number of nuggets required, defrost and serve, to deliver first-class nutrition for their pets in a delicious format.
Nutriment Nuggets were first announced to the market at PATS UK in September of this year, where UK pet supplies specialist, Cookes Pet Supplies, were thoroughly impressed with the new products.
“We’ve been looking for a wider choice of nugget for some time, in response to consumer feedback we’ve received. We saw Nutriment Nuggets at PATS and just loved them,” commented Andrew Cooke, Managing Director of Cookes Pet Supplies. “We review all products before we approve them for sale in our stores and the quality of these nuggets in particular was superb. It’s great to be able to give our customers an alternative nugget format following excellent recipes with superfoods.”
“We’ve known for some time that the market was looking for an alternative brand of nuggets. This range is superb quality; the best I’ve seen in frozen raw feeding. It gives the retailer and the consumer some choice in this unique and well-liked format, I’m delighted they are now available to the Pet Trade, and that we were able to launch with Cookes in Sheffield.” commented Peter Roy, UK Managing Director of The Nutriment Company. “The Team at The Nutriment Company are all ‘pet people’: we understand the pet market and look to support it with innovation. Getting the support of such a well-known independent pet specialist at launch has been very exciting for us.”
The launch of Nutriment Nuggets follows the successful launch of Nutriment’s Gentle Steamed range earlier this year. Gently Steamed is a 7-product range of high-quality, natural, balanced, shelf-stable meals, which do not require freezing and are simply stored in the fridge once opened. Nutriment’s commitment to create solutions to customer pain-points is unwavering and this is evident in its product development strategy over the last 24 months.
Nutriment Nuggets are available now. Speak to your Nutriment contact for more information on pricing, support and POS materials - and explore Nutriment’s portfolio of recipes today at www.nutriment.co.uk