Paleo Ridge launches luxury air-dried treat range 


Paleo Ridge introduce their two new products: Fish Skin Cubes and Sprats.

Here, Paleo Ridge, the UK’s leading and most accredited producer of high-quality raw dog food, tells us how they are extending its portfolio with an exciting move into treat products.

The brand-new treats range features two products: Fish Skin Cubes and Sprats, and is being launched exclusively to trade partners ahead of general release in March.

Made using the highest-quality ethically sourced ingredients, the deliciously nutritious new treat selection has been naturally air-dried to preserve nutritional value.  The treats contain no grain or additives and with the pet food market seeing a growth in treats and premiumisation also increasing, the new launch from Paleo Ridge is perfectly positioned to drive interest and boost sales for retailers.

The new treats are an extension of Paleo Ridge’s popular Classic range, and are available in 100g fully recyclable pouches, in keeping with the brand’s sustainability commitments. The Fish Skin Cubes and Sprats are the first of a series of innovative treat products that Paleo Ridge is planning to release.

Both fish skin and sprats have a range of health benefits for dogs. Fish skin is packed with omega-3 to boost heart function as well as eye and brain development, while sprats are similarly good for dogs’ hearts, joint health and improving the glossiness of their coats. Delivering healthy, high-quality treats is more important than ever before as trends show dog owners have been buying more treats during the pandemic.

Commenting on the new products, Will Green, Head of Sales and Marketing at Paleo Ridge, says, “Branching into treats is a really exciting development for Paleo Ridge and a natural extension of our award winning, ethically sourced range.

“As treats play such a big role in our dogs’ lives and training, it’s important that we can now offer natural treats that compliment a raw diet. We are proud that our new Fish Skin Cubes and Sprats offer this whilst maintaining our high ethical and quality standards.”

“Bringing new life to our product range, the launch of the Fish Skin Cubes and Sprats treats are just the first of a planned treats range as the business continues to expand. We are devoted to maintaining the health and happiness of dogs and these treats tick both boxes. We are always focused on the sustainability of our products, alongside their quality, and we are proud to say that the treat pouches are fully recyclable.”

The new treat range will be available on direct-to-consumer and to trade customers.