Pets Purest Launches New Pumpkin Powder for Dogs


Pumpkin is a superfood!

New product news from Pets Purest...

Natural pet care brand Pets Purest are strengthening their growing range of 100% natural treats and supplements, with the launch of a new Pumpkin Powder.

Rich in fibre and packed with essential vitamins and minerals, the popularity of pumpkin has grown in recent years, with dog owners becoming increasingly aware of the health benefits that this superfood brings. An excellent source of vitamins A, C & E, as well as beta-carotene, pumpkins are also rich in minerals such as potassium, iron & magnesium, which are all crucial contributors to overall health and wellbeing.

“The primary function and core idea around introducing the product was as a digestion aid.” said Chris Socratous, Brand Marketing Manager. “Over the last 12 months we’ve seen Google search volumes for digestive supplements outstrip that of joint supplements, which have traditionally always been the most popular amongst pet owners.”

Digestive support is without doubt the standout benefit of introducing pumpkin into your pet’s diet. The fibre found in pumpkin can help to solidify runny stools if your pet is suffering with diarrhoea, and can also help in loosening a hard stool if they are struggling with constipation.

“Pumpkin is not only fantastic for your dog’s all-round digestive health, but it also helps with weight management and immune health.” added Chris Socratous, Brand Marketing Manager. “The fact that it’s presented as a tasty food topper means it’s a really easy and convenient way of adding it into your dog’s diet, all the while elevating mealtimes to be more exciting and enriching for your pet.”

Unlike many pumpkin products designed for human consumption, Pets Purest’s Pumpkin Powder contains nothing other than 100% pumpkin, with no added flavours, colours or preservatives. Canned pumpkin for example can often contain added sugars or spices which can be harmful to dogs, with some pumpkin powders explicitly branded for dogs also being labelled in a misleading way and often not containing 100% pumpkin.

The powder can be used as a food topper or mixed with water to create a paste. Simply add as much or as little water needed to achieve the desired consistency and use alongside a lick-mat to provide enrichment and mental stimulation for your pet.

Founded in 2017, Pets Purest has already built a strong reputation as a supplier of high-quality 100% natural treats and supplements. With a growing portfolio of products, this latest launch is one of several exciting new product launches planned for this year, with the brand continuing to expand its online and in-store presence.

Discover more about Pets Purest at or follow them on social media. @petspurest (Facebook), @petspurest (Instagram) or @petspurest (TikTok).