Manchester-based pet bedding and accessory specialists Scruffs have revealed several new luxury collections which are set to launch from September onwards.
Scruffs Manhattan and Velvet Collections will be available to order from their website in early September, and Scruffs Kensington and Knightsbridge Collections will be available from late October.
A company spokesperson said the following about what consumers can expect from the new collections: “Scruffs Manhattan Collection is designed using a luxury monochrome colour scheme. The fabric is soft-to-touch and utilises a marl finish, which is complimented by a matching outer stitching to achieve a coherent look. This collection is available in two styles: mattresses and box beds, and in various sizes to suit different breeds.”
“Scruffs Velvet Donut Bed is a stylish addition to any modern living space. Designed for small dogs and cats, the bed will ensure your pet is kept as snug as possible with its one-piece design and wrapped-around crushed velvet finish. Each bed features a fixed deep-filled centre cushion for enhanced support, and high-walls for added security and comfort.”
“Scruffs Kensington Collection provides the ultimate support for your four-legged friend. Featuring a stylish brushed effect eco-suede outer fabric, with a deep-filled 100% polyester centre to ensure your pet remains as comfortable as can be. The matching outer stitching achieves a coherent finish and detailing across each bed. This collection is available in four styles: mattresses, box beds, cat caves and blankets.”
“Scruffs Knightsbridge Collection provides an opulent environment for your pet to relax. Featuring an antique effect, eco-leather fabric with a deep-filled 100% polyester centre to ensure your pet remains as comfortable as can be. The matching outer stitching achieves a coherent finish and detailing across each bed. This collection is available in three styles: mattresses, cat igloos and blankets.”
Scruffs has also confirmed a new addition to its Santa Paws Collection, which launched in September 2019. The company will launch a new Grey version of the popular Christmas set, to complement the existing Burgundy collection which is available in leading pet stores.
Chris Johnson head of sales for the UK and Ireland, said: “We are excited to reveal our new collections for the upcoming season. In our 15-year history, Scruffs has a rich history of producing the most innovative and functional bedding available to cats, dogs and their owners. Our seven-step product design strategy is at the heart of all our product development, and each step is critical in ensuring Scruffs products continue to achieve the unmatched consistency and quality control.
“Since the beginning of the year, our product development team have been working tirelessly behind the scenes to bring our new collections to life. We are thrilled with the results and we cannot wait to share them with you."
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