TopLife has entered the dog treat segment
Retailers can diversify their range of dog treats and drive additional sales with TopLife Formula’s new three-strong range of Cheese Bones. Traditionally a producer of pet milk, the launch marks TopLife’s development of the dog treats market segment.
TopLife Cheese Bones are easily digestible, low in lactose, gluten free and high in protein, which is essential for building strong muscles, boosting the immune system, and contributing to a healthy coat and skin.
The range is available in three varieties: Small Dog (5-9kg) RRP £3.99, Medium Dog (10-14kg) RRP £5.99 and Large Dog (15-19Kg) RRP £7.99. The full range is available via wholesale (Vital Pet Group) to independent pet shops.
Cheese Bones are a popular choice among dog owners as they are long-lasting, keeping dogs occupied for hours, and are considered to be a more pleasant treat to have around the home than traditional chews. This is especially true for owners whose dogs have a habit of hiding treats around their house.
Made to a traditional Himalayan recipe, TopLife Cheese Bones promote good dental hygiene and can be used as a distraction tool to help prevent destructive chewing behaviour in anxious dogs and puppies. Once the Cheese Bone becomes too small to chew, the remaining piece can be microwaved, which creates a final bite-sized puffed treat.
Commenting on the launch, TopLife’s Claire Bailey said: “With TopLife Cheese Bones, we now have a compelling treat product that enables our retail partners to offer dog owners a nutritious and long-lasting snack at an affordable price point.
“With dog owners increasingly understanding the important role that milk and dairy products can have in a dog’s diet, stocking TopLife Cheese Bones is a great way for retailers to drive their pet category sales and profits.”
For more information, samples or to become a stockist, call 01565 750576 or email [email protected].