Zooomy’s unique liquid formula uses long-chain Hyaluronic Acid as the key ingredient
Zooomy is a veterinary-developed new joint supplement for dogs and cats, designed to support their joint care.
Developed by veterinary surgeons and husband and wife team, Humphrey and Joanna Grimmett, from Buckinghamshire, Zooomy’s unique liquid formula uses long-chain Hyaluronic Acid as the key ingredient which is a major contributor to healthy joint function in horses, dogs, and cats.
The inspiration for their product came when discovering and seeing for themselves how useful an oral, liquid long chain Hyaluronic Acid was in supporting the quality of life of their own pets and those of their family and friends. Humphrey and Joanna then set about developing their own joint supplement using this key ingredient.
The product was initially formulated for horses. Joanna has a lifelong background in the equine field both as a competitor in Junior GB Eventing but also as an equine vet where she follows in an extensive line of family members of equine vets. After a period in mixed practice, Humphrey has spent most of his career in animal health marketing.
Their company EquiFlow Ltd. has been trading since November 2018, and this is when they started to offer the equine product. Despite the positive response, with family and work commitments, the pair could not develop their formula for dogs until 2024 since when they have been able to concentrate on developing the product for dogs and cats that they always wanted to.
Initially launched as CaniFlow, the product was well received by dog owners. After deliberations and confusion over the name, the product was given a re-brand and relaunched in 2025 as Zooomy.
Zooomy is presented in four different pack sizes: 60ml for cats; 100ml, 250ml, and 500ml for dogs; and includes an easy-to-use syringe.
At the moment, Zooomy is sold primarily online with an average rating of 4.7 based on feedback of 524 reviews. The pet shop trade is now starting to notice the product as demand grows through word of mouth.
To find out more and for trade enquiries, visit zooomy.com