A proud part of the Kent Pet Group family since 2018, FibreCycle manufactures eco-friendly products, including Breeder Celect, Back-2-Nature, and World’s Best Cat Litter, to mention but a few.
With a focus on innovation and sustainability, we aim to reduce environmental impact while ensuring pets and their owners benefit from effective and responsible solutions.
Breeder Celect cat litter, made by FibreCycle, is available in 10L, 20L, and 25L bags. Our PLUS range includes PLUS Probiotic cat litter in 10L and 25L bags; as well as Breeder Celect PLUS kitten litter, also available in 10L and 25L bags.
With uniquely formulated litter pellets made from 99% recycled paper, and free from chemicals, Breeder Celect is a sustainable choice for pets, people, and the planet. Crafted in the UK, it’s highly absorbent, controls odour naturally, and is an eco-friendly solution for your customers.
Breeder Celect litter offers:
- Low dust
- An all-natural recycled product
- Natural odour control
- High absorbency
The PLUS range offers the same eco-friendly 99% recycled paper litter, with a natural probiotic twist for some extra freshness and superior odour control. PLUS kitten was specifically created to meet the extra needs of kittens. It’s designed to give kittens and their owners the best start when it comes to toilet training. Included is all of the above, with a flatter pellet design, providing a softer and more comfortable texture for delicate kitten paws. We have also added a natural attractant, which may help safely attract kittens to the tray; making litter training easier for owners, and furry little bottoms.
Designed with pet health and happiness at the forefront, we ensure that every Breeder Celect product is
a step towards a more sustainable future. The packagingnis recyclable, Breeder Celect cat litter can also be composted once the waste is removed. We believe that making the right choices today will have a positive impact on the future.
Collaboration to engage shoppers is essential and through educational content we can empower customers with the knowledge to pick the right product for their pet and for the environment. We can assist with content around the benefits of eco-friendly products and their positive environmental impact. With consumers becoming increasingly eco-driven in their purchase choices, it’s important to support our retailers with this educational content.
We offer flexible trial options with our 10L litter bags for retailers to essentially test the market, alongside long-term value through multibuy bundles on larger bags. Our sales support can include, but isn’t limited to, promotions, email marketing, digital activation, social media competitions and instore point of sale (POS) such as shelf barkers and aisle fins. The importance in supporting our retail partners marketing efforts is pivotal to success and we always endeavour to assist where we can to bring the brand and product to life for your customers.
Breeder Celect PLUS range for Kittens & Cats product benefits
- With natural probiotics to reduce odour
- Kitten range with added attractant
- Low Dust
- Highly absorbent
- An all-natural recycled product made locally
Historically, clumping litter has been the dominating segment owing to the product’s ability to bind the moisture inside the clump, which makes it easy to scoop out and leaves the litter box spotless. However, consumers have become more eco-conscious with their preferences shifting towards more sustainable choices. Paper litters like Breeder Celect are gaining traction, becoming the core substrate in Australia, and expanding into the UK. We are committed to making paper litter the mainstream choice here, delivering on both eco-conscious values and consumer demand.
Whether raising a mischievous kitten or pandering to a picky adult cat, the Breeder Celect litter range has your customers covered with special perks that even the most discerning felines will love! We all know cats can be picky; but Breeder Celect has taken all of that into account and created a litter range that is good to the environment and soft on their paws. Choose Better. Choose Breeder Celect.
Deal
- Buy any 2 Breeder Celect products and get 3!
- Contact [email protected] to place your order
Contact
Email: [email protected] or call: (+44) 01724 282 182
Alternatively visit: breedercelectcats.co.uk