British pet product exhibitors excited to launch innovative new products at lnterzoo 2022


The UK exhibitor group at this year’s PetQuip-organised British pavilion at lnterzoo is offering buyers from across the world a multitude of new product launches at this year's show.

Latest news from PetQuip and Interzoo.

Interzoo, a key international exhibition for the pet sector, returns to Nuremberg in Germany on 24-27 May 2022 and, as last autumn’s edition of Zoomark International demonstrated, there is an appetite for attending shows again as constraints on international travel are eased.

The British exhibitors at the show will have new and exciting products on display, covering many sectors of the pet industry.

From plant-based pet food to bug-based treats, there will be an exciting and innovative range of products to attract visiting buyers to the stands of UK suppliers. Other product sectors to feature innovations include dog training accessories, pet bedding, microfibre towels, mats, feeding bowls, shampoos and cosmetics.

In addition to the UK product supplier exhibitors, PetQuip is organising and manning a British pet product information stand (9-502a), which buyers can visit to find out more about sourcing thousands of British pet products.

The British companies and their products are as follows:

Akela Pet Foods Ltd (Stand 9-514c)

Akela 80:20 Complete Dry Working Dog Foods – Original, Fish Feast, Suffolk Duck, Scottish Salmon and Free Range Chicken – are a world first, using only freshly prepared chicken and no meat meal. The company will also be showcasing Akela 70:30 Complete Wet Working Dog Foods – Original, Spring Lamb, Fish Feast, Duck & Turkey, Angus Beef, Kangaroo and Wild Game. PoochPlay Dog Activity Tracker will track a dog’s activity, feed the appropriate amount, help it lose weight and save the owner’s money.

All About Pet Health (Stand 9-501b)

All About Pet Health will be exhibiting a range of soft chews and liquids that are veterinary formulated to address a range of common ailments found in dogs and cats, including allergy, urinary, joint, skin & coat, digestion, calming, dental, grooming and general health. The company’s brands, NaturVet and Overby Farm, will also be on show along with its private label opportunity.

Bob Martin (Stand 9-601a)

Bob Martin’s market-leading range of flea, tick and worm products help keep your pet flea-free, tick-free and worry-free. The treatments are regulated and approved by the Veterinary Medicines Directorate, giving pet owners the added peace of mind that they are safe and effective.

Bronte Glen (Stand 9-501a)

The firm manufactures the highest quality vet bedding in Europe, recommended and used by vets, breeders and pet owners alike. Bronte Glen produces a range of mats, throws and dog beds, including non-slip, waterproof and antibacterial options in a variety of styles, sizes and colours. Catering for all ages from puppy to senior, the products are designed and manufactured onsite in the company’s Yorkshire mill, using the best range of British textiles with a focus on excellent quality and value for money for customers and their pets. The products are luxurious, durable, non-irritant, and non-allergenic.

Burgess Pet Care (Stand 9-613b)

Burgess Excel is introducing the new, world's first indoor guinea pig nuggets. While indoor guinea pigs might roam the lounge rather than the great outdoors, they still need to obtain all the nutrients from their diet that they would find grazing in the wild.

• High in beneficial fibre (36%)

• Prevents selective feeding

• Prebiotics support healthy gut bacteria

• Vitamin C immune support

• Calm formula with added L-tryptophan

Burns Pet Nutrition (Stand 9-507b)

A pioneering pet food brand, Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love. Since the creation of its Original Chicken and Rice recipe almost 30 years ago, Burns has released a variety of healthy and hypoallergenic pet food ranges, all using a single protein source and ingredients that are as healthy, wholesome and sustainable as possible. The products have won multiple awards, including a recent win for Best Specialist Food at the 2022 Your Dog Product Awards for the Weight Control range, and a highly commended for the sustainably sourced wet food.

Byotrol (Stand 9-607b)

Byotrol develops and commercialises market-leading antimicrobial technologies and products. It specialises in high-performance, sustainable and regulatory-approved chemicals, providing powerful protection from viruses and harmful bacteria, without the use of bleach or alcohol. With a range of disinfectant products covering surfaces, air and skin, the hygiene experts at Byotrol work to protect and improve the health of pets and their families. Ideal for use by professionals as well as pet owners, all products have undergone significant testing to rigorous European standards, by both the company’s in-house technical team and independent laboratories, and are made in the UK to strict quality standards.

Canagan (Stand 9-503a)

Suppliers of the highly successful and award-winning Canagan pet food. The growing reputation of the Canagan brand can be attributed to high quality ingredients, robust customer retention, product performance and a determined loyalty to the independent pet trade. The overwhelming success story of Canagan combines consumer demand for UK made products with the growing trend for grain-free dog and cat food.

ChickenGuard (Stand 9-505b)

ChickenGuard, maker of the world’s most innovative chicken coop door openers, has just got better. With the launch of its new and improved door openers, which offer self-calibration and host of new features, chickens have even more protection against predators, giving additional peace of mind to chicken owners. With 10 million chicken owners in Europe, ChickenGuard is leading the way in helping to keep them safe from predators, while creating much desired free time for chicken keepers.  

Company of Animals (Stand 4-206)

Founded in 1979, Company of Animals is a hub of activity, research and innovation. The company is constantly developing exciting products that work to resolve pet-related behaviour and training problems, improve animal welfare and enrich the lives of pets and their families. The products it creates, including Halti, Baskerville, Pet Corrector and Pet Head, are shipped all over the world and stocked in thousands of independent pet shops, high street stores and online retailers. Animal welfare and happiness is at the root of everything the company does.

Dog Rocks & Be:Loved Pets (Stand 9-605c)

The company is seeking international partners to distribute its natural products for pets. Dog Rocks stops pet urine burning grass naturally.  Place this natural rock in a pet’s drinking water and no more pet pee burn marks. There is no change to pH balance of a pet’s urine and it is 100% natural; it is proven and endorsed by pets and vets worldwide. Be:Loved is the new range of British-made, award-winning wellness and lifestyle products for pets and their parents.  Offering shampoo bars, balms, sprays, oils and more, the ingredients contain no harmful substances at all. The company’s eco pledge equals ‘less packaging, less plastic’.

DogsLife (Stand 9-603c)

DogsLife has everything covered from nose to tail. From bad breath to anxious car journeys, the company has something to help pets. The dog-loving team has worked hard to develop purpose-built products to help dog owners become the person their dog deserves.

Group55/Animology, GRP 55 Ltd (Stand 9-127)

Group55 will be showcasing its flagship pet care brand, Animology, offering a comprehensive range of shampoos and grooming sprays for all dogs and coat types. The company will also be launching its new brand, Dirty Animal, offering a beautiful range of dog shampoos and sprays. Group55 will also be exhibiting its private label capabilities, offering a full development and manufacturing service for shampoos, sprays, gels, balms, serums and more.

Henry Wag (Stand 9-515b)

Henry Wag exists to improve the health and wellbeing of pets. The company does this by providing products for outdoor dog adventures, allowing more exercise and a closer relationship between dogs and humans. The range of cleaning and drying products for dogs, including towels, drying coats and drying bags, makes outdoor exercise possible whatever the weather. The in-car product range protects car seats from mud and dirt. With dogs increasingly considered part of the family, the travel range simplifies pet care and during days away and trips away from home. Product solutions for humans who are active with their canine companions.

HOWND (Stand 7-660)

HOWND’s 100% plant powered superfood is attracting plenty of interest just as vegan dog food is gaining momentum around the world. The company’s highly palatable, nutritionally complete recipes were created by vets and nutritionists and contain clean, hypoallergenic ingredients, providing a healthier option for dogs and better for animal welfare and our planet. The dry food is available in 2kg/10kg recyclable bags and the wet food in 375g tins with three mouth-watering flavours – Hearty Pumpkin Casserole, Fresh Blueberry & Coconut Porridge, and Papaya & Lentil Dahl. HOWND is accredited by the Ethical Company Organisation, PETA Cruelty Free and the Vegetarian (Vegan) Society.

Inspired Pet Nutrition (Stand 9-359a)

IPN is an innovative, well-established and award-winning pet food manufacturer. The family of brands include Harringtons, Wagg, Barking Heads, AATU and a selection of partner brands that trust the company to produce food on their behalf. The kitchens in Thirsk and Kinmel produce dry, wet and baked foods that are enjoyed by dogs and cats all over the world.

Interpet Ltd – Central Garden & Pet (Stand 1-213)

Interpet, owned by Central Garden & Pet, represents its parent pet brands of Nylabone, Kaytee and Four Paws with sales across Europe and around the world, as well as manufacturing and developing successful market leading in-house pet and aquatic brands, including Mikki, PetLove, Aquagarden and Interpet aquatics. Interpet will be exhibiting product ranges from these leading brands, including high quality dog chews, dental care, grooming, training and small animal care. The company will also demonstrate selected innovative indoor and outdoor aquatic products, including one of the world’s first fishmeal-free fish foods, and consumer-focused outdoor aquatic equipment.

James and Steel Ltd (Stand 7-317)

BAM! Super Potent North American Catnip toys are made in the UK using pure, long lasting North American catnip. The Sötnos Earth Aware Accessories for dogs are made using recycled materials and packaging to help reduce the carbon paw print.

Kompact9 (Stand number: 9-608f)

Introducing Kompact9, the first pocket size ball launcher. Kompact9 was born from a frustration, one shared by many dog owners. Do we go on a long walk and lug the lengthy and cumbersome ball launcher with us? Or do we just go to the park and play fetch? Kompact9 believed there must be a way you could do both. So, the company designed and built it. It’s completely portable, wonderfully hygienic (comes with a bag to banish dog slobber), recycled and sustainable, designed to be used by people of all abilities, and is manufactured in the UK.

Law Print & Packaging Management Ltd (Stand 9-515a)

Ready 2 Recycle range of sustainable mono material packaging solutions for the pet food market, in PE/PE or PP/PP materials, either glossy or matt finish, printed Rotogravure up to 10 colours and available in Pouch, Quad Seal Bag, Flat Bottom Bag or Heat-sealable Woven Bag.

Little BigPaw (Stand 9-508a)

Little BigPaw is launching a new range of 100% natural, soft and squidgy training treats.

Little Tricks is enriched with liver and healthy herbs to make the treat irresistibly tasty and perfect for reward-based training. Little Boostas contains honey and fresh banana for a natural superfood and sugar energy boost to keep active dogs tails wagging all day. Little Kips is a vegan version with delicious peanut butter, rejuvenating berries, turmeric and chamomile to aid sleep and rest after a hard day’s training. All the training treats are grain free, 100% natural, hypoallergenic and are soft baked using wood-fired ovens in the UK.

McAdams Free Range Pet Foods (Stand 9-302a)

McAdams Raw Preserve is the world’s finest freeze-dried food for adult dogs, made using 85% free range, boneless, chicken, sourced from UK farms and gently blended with grain-free ingredients, joint care, vitamins, and minerals. McAdams has created the finest raw food that pet owners can feed without the need for refrigeration. Raw Preserve uses only fresh muscle meat cuts of British free-range chicken and is the first raw food in the range. No need to refrigerate, open, pour and re-seal. All the benefits of raw without the mess or fuss.

MICRO-ID (Stand 9-505a)

Global ID Marketing Ltd (GID) manufactures the Micro-ID™ microchip for animal identification. GID is building a network of distributors for its radio frequency identification products and welcomes enquiries from all parts of the world to become exclusive distributors. See products at

Mr Bug Ltd (Stand 7-317)

Mr Bug has released a new range of insect-based dog treats called ‘Bug Bites’ made in four great wheat-free flavours – The Nutty One, The Fruity One, The Cheesy One and The Veggie One. Packaged in 80g card pouches, they create a more sustainable product for an environmentally sensitive world. Mr Bug pet treats are made using the finest natural ingredients and mealworm insect protein. Mr Bug is the only insect-based pet food company in the UK that produces its own insect protein products from source to shelf, ensuring quality and taste.

Naturo Petfoods (Stand 9-505d)

A high level of care and attention is used to manufacture the company’s natural wet and dry dog food. The company provides healthy pet food from raw material reception to delivery to its customers. Natural wet cat food recipes are grain-free and include taurine for normal heart function and vision. Norsh Freeze Dried dog and cat treats are a natural raw treat with human grade meat and fish.

Neptunes Yard (Stand 9-515c)

Neptunes Yard Prebiotic Fermented Seaweed Supplement is a new innovative dog food supplement provided by nature and perfected by science. Seaweed has been used for millennia by coastal inhabitants as a nutritional, easily accessible and sustainable food source.

PARK LiFE (Stand 9-605d)

Introducing the world's first dog biscuit range made with seeds as the number one ingredient. The range includes:

  • Fris-Bix: Frisbee-shaped biscuits, for throwing, catching, and playful snacking.
  • Love-Bix: Heart-shaped cookies with no added sugar for rewarding good behaviour.
  • Chill-Bix: Star-shaped biscuits with calming chamomile, for boisterous dogs, or when it is time to chill.

PATS 2022 & AQUA 2023 (Stand 9-504b)

PATS is the UK’s number one pet industry exhibition, taking place at Telford International Centre UK from 25th-26th September 2022. AQUA 2023 is the UK’s water gardening and aquatics trade exhibition and takes place at the Telford International Centre UK from 11th-12th October 2023.

Pet Rebellion Ltd (Stand 9-516a)

Pet Rebellion specialises in practical pet rugs and mats for the home and car to combat muddy paws and messy dogs. Designed in the UK, all the products are machine washable and absorbent. Pet Rebellion is a multi-award winning brand and has helped dog owners across the globe solve mucky dog problems since 2009. 

Pet Remedy (Stand 9-607c)

Pet Remedy natural de-stress and calming products help all pets including cats, dogs, rabbits, horses, birds, and starts to help instantly. Use in any stressful situation whether home alone, travel, bonding, training, visit to vets or fireworks. The unique plant-based formula includes valerian, vetiver, basil, and clary sage oils. The Pet Remedy actively works with the pet’s own natural calming mechanisms and is very gentle in its effect. Available as a plug diffuser, calming spray, battery-operated atomiser and individual calming wipes. Used daily by vets, rescue centres, groomers and other pet professionals, all over the world.

PetDreamHouse (Stand 9-516b)

PetDreamHouse creates fun and distinctive products that promote feeding enrichment to pets. The company offers two types of game-like feeders to keep dogs/cats entertained during meals while also exercising their minds.  PAW Slow Feeders are perfect for pet parents to prepare a food platter with different textures and encourages natural eating behaviours such as licking or sniffing. SPIN is the industry-first modular design interactive feeder, with various spinners for upgrade. It encourages re-use of the base bowl to reduce plastic waste while upgrading. Furthermore, some accessories are made with 50% recycled plastic to minimise the environmental impact.

Pets Choice Ltd (Stand 9-603b)

Pets Choice is a market-leading manufacturer of pet food, pet healthcare and accessories, based in the UK. The company supplies high-quality products worldwide. Pets Choice comprises 14 brands, including Webbox, Bob Martin, Felight, TastyBone, Meatiful and Vetzyme, with product experience spanning over 135 years.

Petzfoodware (stand 9-608a)

The company’s containers and lids come in various sizes and shapes for wet pet food – rectangular, octagon, round and square. There is also a choice of five colours – dusky pink, warm red, forest green, burnt orange and deep blue. Pet food pouches fit into resealable bags in three sizes. For frozen raw pet food there are 500gm and 1kg sizes. For tinned pet food, there are four sizes of lids to fit from 85gm to the largest 1,200gm. There is also a mini bag also for pet treats. Accessories include scoops with clips in three sizes, spatula, spoon and fork. The silicone is freezer, food, dishwasher and microwave safe.

Puppy Cuisine (Stand 9-514b)

Puppy Cuisine is the latest member to join the pack. By introducing a puppy to Eden, an owner will take them on a journey that will see it thriving at the time it needs the most nutritional support. Filled with high protein ingredients such as succulent Scottish salmon, juicy chicken, tempting turkey, flavourful herring, and delectable duck, Eden’s Puppy Cuisine is a complete food, meaning that it provides a puppy with all the nutrients it needs to fully optimise its whole health.

Red Gorilla International (Stand 9-604c)

Gorilla Tubs, shovels, forks, buckets, food scoops and stirrers, brooms, a whole range of products for the maintenance of larger animals. Designed and made in UK and Europe to CE standards.

Scoff Paper (Stand 9-504c)

Scoff Paper invented the world’s first edible cards for dogs, which are made with natural ingredients, are flavoured and contain no rawhide. Scoff Paper cards cater for all occasions – from birthday to Christmas, Valentines, Easter, Mother’s and Father’s Day and Get Well Soon alongside a range of general greetings. The cards are available in chicken, cheese, peanut butter, beef, bacon flavours and all outer packaging is eco-friendly.  

Simply2 Pet Products (Stand 9-607a)

ProFleece pet bedding has a thick, dense pile of 2.5-3.1cm. It prevents pressure sores and joint pain even on hard surfaces. This hygienic bedding is machine washable, quick drying or can be tumble-dried cool. It allows liquid drainage while remaining dry to touch, and resists staining and bacterial growth. Non-allergenic, non-toxic, and non-irritant, it is ideal for situations when comfort and hygiene are vital. ProFleece is made in the UK from 120-200 recycled plastic bottles p/m2. It is available in 50-plus designs or can be made bespoke or own-branded. It is supplied in cut pieces or full rolls.

Supreme (Stand 4-610)

Supreme will exhibit two product ranges, Science Selective and Tiny Friends Farm. Science Selective single component extruded nuggets meet the unique nutritional needs of small pets at all life stages and Selective Naturals Loops and Science Selective Timothy Hay complement this quality range. Supreme’s original Tiny Friends Farm is an award-winning range of nutritionally balanced value for money diets, treats and bedding for small pets, including new TFF Eco Bedding. Supreme will also show case its new FOOD FOR LIFE advertising campaign. The campaign features a video advertisement that will be broadcast to a targeted audience on Facebook, YouTube and Instagram.

Symply (Stand 9-500a)

Symply was relaunched in 2020 with brand new recipes and a new  look, in 100% recyclable packaging too. The growing reputation of the brands can be attributed to high-quality ingredients, robust customer retention, product performance and a determined loyalty to the independent pet trade. The brands offer high margins, stunning packaging, staff training, free POS, great range of products and exceptionally high customer retention rates.

The company has experienced such great success since the relaunch so visitors are urged stop by the stand to find out more.

Tabcat (Stand 9-508c)

New Tabcat is a cat tracking device, helping owners to locate their cat or kitten if they get lost, in even the hardest to find places. Award winning directional technology guides owners exactly where to walk inside or outside. More accurate than GPS and no monthly subscriptions. The smallest, lightest homing tags available on the market, weighing only five grams.

The Barking Bakery (Stand 9-507a)

Manufacturer of pawlicking, doggyliscious woofins, birthday and occasion cakes, cheesey biscuits, domuttz and flavoured popcorn for dogs. All the products are highly branded in eye-catching and recyclable packaging, designed specifically to showcase this increasingly popular brand of dog treats. These products are supplied with a point-of-sale FSDU or CDU and come in eye-popping, shelf-ready packaging. Furthermore, all the products have a minimum shelf life of nine months and above.

The Original Vetbed (Stand 9-514a)

Petlife International Ltd will exhibit at Interzoo as The Original Vetbed. The Vetbed products include: the original Vetbed, Non-Slip Vetbed, Vetbed Gold – with antimicrobial properties, and the latest addition to the range – Non-Slip Vetbed British Wool Blend. All products are available in a range of unique and innovative colours and designs.

Tribal Pet Foods (Stand 9-502c)

Launching at Interzoo – 85% meat sausages, complete wet food for cats. Tribal believes in clean eating and minimally processed pet food. The company uses ethically sourced ingredients and lower cooking temperatures to create nutritious meals. The range includes cold pressed dog food made with fresh meat and fish, 80% meat, single source protein sausages and natural hand baked treats with superfood ingredients. The super-premium design has maximum on-shelf appeal and reflects customers’ healthy eating trends and demand for high quality, natural pet food. As part of the company’s commitment to do good, the products are made with responsibly sourced meats, sustainably sourced fish, and all of the bags are recyclable and resealable. 

Vetfleece (Stand 9-508b)

Part of the Vetfleece family, AK-9 is a new range of dog leads, collars, harnesses and high raised beds. Featuring modern designs and unique hardware, the products have been manufactured using the highest quality materials, to ensure that the safety of pets is at the heart of everything the company does. It is also the manufacturer of Vetfleece, Drybed and Vet Bed, super soft pet bedding used by those involved in the care and welfare of animals. Currently available in three grades – Non-Slip, Greenback and Heavy Duty –  and 25 different colourways.

Vitalin Pet Food (Stand 9-608c)

A natural, hypoallergenic range of complete pet food, manufactured in Britain using the highest quality produce the UK has to offer.

Waterlife (Stand 9-504a)

Waterlife has been producing aquatic items for over 50 years from its automated site in West London. Waterlife products are well known in this sector for their effectiveness, reliability and value. The range includes medications, water conditioners, test kits, sea salt, reef additives, algicides and plant foods. New for 2022, Waterlife’s new Multi-Test Kits for aquariums and ponds. Tests included are:  

  • pH – the measure of acidity or alkalinity of an aquarium or pond as most fish thrive in a pH range between pH6.5 and pH8.3;
  • Ammonia – this is the measure of fish waste and it is highly dangerous to all fish and invertebrates;
  • Nitrite – Ammonia is broken down by filtration bacteria into nitrite and whilst not quite as lethal as ammonia, exposure to this stage of the nitrogen cycle can have similar devastating affects to aquatic organisms.

We.Pet (Stand 9-604a) owns and distributes internationally Frogg, King Catnip, Sense6 and Great & Small – all are tried and tested premium products.

  • Frogg: Tough dog toys are made from natural rubber designed to last and keep dogs mentally stimulated!
  • King Catnip: Handmade Catnip toys are made in Great Britain using 100% organic North American catnip. Designed to stimulate a cat’s senses, they truly do go wild for these toys.
  • Sense6: A complete cat food! One of the most palatable cat foods ever created, designed to appeal to all of a cat’s ‘six senses’!
  • Great & Small:  A premium range of toys and accessories for dogs and cats of all sizes, with over 1,200 SKUs to choose from. 

YAKERS Dog Chews (Stand 9-605b)

YAKERS Dog Chews have been available in the UK for over four years, and have become a household favourite for dogs who love to chew. The company is introducing the new Fruit Infused chews and Herbal Infused chews. With Strawberry, Apple, Mint and Turmeric and Ashwagandha now available, visit stand 9-605b for more information and to get your hands on the new range.

Yora Pet Foods (Stand 9-513b)

Yora offers a full range of dog and cat food, treats and chews utilising a single novel and hypoallergenic animal protein source, the black soldier fly larvae (BSFL). In addition to a significantly lower environmental footprint over traditional meat proteins, perfect for the growing consumer trend towards sustainable products, BSFL has been shown to have unique nutritional and health benefits for dogs and cats. Manufactured in the UK with distribution from both the UK and the EU, Yora was the first brand in the world to launch an insect-only pet food in 2018.

For further information on the British exhibitor group at Interzoo, please contact Katie-Mai Smith at [email protected].

For details of PetQuip membership, please e-mail [email protected] or visit