Herbal pet care brand Dorwest Herbs has won a prestigious ecommerce award for its 2021 campaign to “naturally dial down your pet’s firework fear”.
Latest news from Dorwest Herbs.
Launched in 2007 to recognise excellence in the world of ecommerce, the Ecommerce Awards celebrate the most innovative and market leading initiatives and products in the online retail space. Taking place annually, they bring together some of the best industry minds, with the shortlisted category including some incredible brands such as: Adobe, Denby Pottery, Doves Farm and Evri. Ecommerce Awards judges noted the fantastic content themes running across all channels, stating the Dorwest campaign was: “a truly multichannel targeted campaign to raise awareness, drive sales and engagement for a worthy product.”
he campaign to “naturally dial down your pet’s firework fear” ran from September to November 2021, and annually conveys ways to keep pets calm and stress-free during fireworks season. With pet owners up over +60% since the start of the pandemic, the campaign, although directly promoting key natural calming products: Scullcap & Valerian Tablets and Valerian Compound, also highlighted different ways owners can prepare pets before and during fireworks season featuring advice from external behaviourist and veterinary experts.
Surpassing forecast goals, stand-out marketing material targeted both Trade and Retail customers through digital and traditional touchpoints to improve brand awareness, promote calming products and explain product benefits.
The campaign saw net revenue increase +51% year on year during the September to November period, with brand searches for “Dorwest Herbs” increasing by over +100% year on year and overall outstanding customer feedback highlighting the expert knowledge of staff and willingness to go above and beyond to help pets.
Managing Director Jo Boughton-White says: “We’re so incredibly proud to have won this award. The annual calming campaign is fundamental in our marketing calendar in the build up to November to support pets and their owners in easing anxiety for loud noises. We’re delighted to be recognised among household names and to continue to make a difference to pet’s lives!”
As winner of last year’s National Pet Industry Federation Awards “Supplier Of The Year”, the brand continues to grow with recognised public acknowledgement for their impact within the pet industry.
This year’s calming campaign launched on 26th September encouraging owners to “prepare for calm” this fireworks season with 25% off trusted herbal products from Dorwest, visit www.dorwest.com for more information, call 01308 897272 or email [email protected]
To find out more about the Ecommerce Awards, visit https://ecommerceawards.london