Fish4Pets launches ‘Re-start’ programme with Birmingham Dogs Home


Fish4Pets, home of the Fish4Dogs brand based in Worcestershire, has launched its ‘Re-Start’ programme with fellow West Midlands based organisation Birmingham Dogs Home.

Graham Smith, CEO at Fish4Pets explains: “Birmingham Dogs Home has always been a charity close to our hearts. We have supported the organisation through ad-hoc donations and sponsorship since we were established 17 years ago, however, we felt that we wanted to do something more in these challenging times and give the rescue centre a reliable donation source, particularly in the wake of the pandemic, where it is not yet clear what the impact of a return to a more normal world may have on the plight of unwanted dogs.”

As part of the Re-Start’ programme, the Fish4Dogs brand will sponsor 100 rescued or unwanted dogs over the next 12 months, providing individually tailored food and nutritional support throughout the duration of their stay at Birmingham Dogs Home and beyond.

Fish4Pets are well known in the pet food industry as ‘The champions of fish’ and for pioneering fish as ‘the perfect protein’ for dogs. Packed with marine-sourced omega 3 - natural, healthy goodness for our canine companions, the Fish4Dogs range of premium food and treats are recommended by thousands of customers to support healthy skin, coat and joint mobility, as well as effective weight management. 

The extensive programme also includes nutritional education and advice for the staff and volunteers at Birmingham Dogs home as well as a ‘Re-Start’ pack for all the dogs rehomed by the charity.

Founded in 1892, at Birmingham Dogs Home, the mission is to rescue, reunite and re-home the lost, abused, and abandoned dogs from the streets of the West Midlands and South Staffordshire. 

Rescuing over 2500 dogs each year across two centres in Birmingham and Wolverhampton, the charity is one of the region’s oldest and best loved animal welfare organisations and is totally reliant on charitable donations to operate.

Fi Harrison, Head of Fundraising at Birmingham Dogs Home, said: ‘We are delighted Fish4Pets are supporting the nutritional care of our dogs throughout 2021. We share the same vision - for all dogs to lead happy and healthy lives and be full of energy, which can be possible with the right diet. We are so pleased to be collaborating with such a highly regarded brand. Lots of tails will be wagging at dinner time at our centres this year thanks to Fish4Pets.”

Carly Baker, Fish4Pets Marketing Manager, said:  “Many of us at Fish4Pets own rescue animals, a number from Birmingham Dogs Home.  All of our canine owning colleagues really care about the well-being of dogs, and have all seen improvements in our pet’s health since switching to the brand, so we are genuinely proud to be able to help dogs in need of a nutritional re-start in life, in addition to a loving new home.”

For more details on the Fish4Dogs range of products, or to become a stockist please contact your representative or call Fish4Pets® on +44 (1299) 252 352.