Pet product manufacturer Fred & Ginger set to launch pet treats and accessories based on heritage animation brand Popeye.
Pic: The cartoon strong man will soon be delighting pets too.
Pet product manufacturer Fred & Ginger has signed up to create a range of pet treats and accessories based on heritage animation brand Popeye.
The company is set to create a full collection of feeding mats and bowls, pet beds, toys, accessories, collars and leads, along with a range of treats, including Easter eggs and advent calendars, and pet snacks inspired by the world’s favourite strong man Popeye. The deal was brokered by leading European agency Bulldog Licensing.
Having recently celebrated its 90th anniversary, Popeye remains a popular brand in the UK and the world, with a social media presence of 9.8 million fans, while the TV show is broadcasted on Pluto TV, the free internet streaming TV service.
Rob Corney, MD of Bulldog Licensing, comments: “We’re thrilled to welcome Fred & Ginger on board. The team has robust experience in creating excellent licensed ranges for pet owners, and we’re excited to see their new creations for Popeye as the brand continues to delight fans throughout the UK.”