The iconic grooming brand speaks about what makes its range award-winning
We’re proud to announce that the FURminator DeShedding Tool has been awarded Grooming Product of the Year 2025 – an honour that reflects the industry leading design, and the trust of pet parents, professional groomers, and independent retailers continue to place in the original and best deshedding solution on the market.
Originally developed in 2003 by a professional groomer, FURminator was created to give pet owners an effective solution for managing shedding at home. Ongoing innovation has led to this grooming essential trusted in homes and salons alike.
This award recognises not only its proven ability to reduce loose hair from shedding by up to 90%, but also its commitment to pet comfort, with a design that removes the undercoat gently and efficiently, without tugging or damaging the topcoat.
The original - and still the best
What makes FURminator stand out? It’s not just our reputation – it’s our results. While many tools claim to reduce shedding, FURminator is proven to reduce loose undercoat hair by up to 90%. Specially engineered to reach through the top layer and gently remove the undercoat, each stroke is both effective and comfortable, helping maintain healthier skin and coat condition. It’s this professional-grade performance that’s made FURminator the tool of choice in groom rooms and a trusted favourite among groomers in pet salons across the country.From toy breeds to giants, there’s a FURminator to match every dog size and coat type.
Trusted by groomers. Loved by owners
Our mission has always been simple: more time bonding, less time cleaning up fur. Shedding is one of the top frustrations for pet owners but FURminator turns grooming into quality time. A fur-free home means more freedom, more cuddles, and fewer lint rollers. It also helps owners maintain their pet’s coat between professional grooming appointments. Once customers see the results – a cleaner home, a happier pet, and a less stressful grooming routine – FURminator quickly becomes a tool they can’t live without.
Supporting independent retailers
We know the value that independent retailers bring to their communities and we’re proud to work closely with stores across the UK to ensure FURminator is supported where it counts. We provide tailored POS and educational materials to help staff advise on coat type compatibility and finding the right tool for their pet.
Beyond the shelf, we also run campaigns and activations to raise awareness, educate pet owners, and drive them into retail – keeping FURminator top of mind. If you’re an existing stockist and would like to maximise your FURminator sales or looking to stock the Grooming Product of the Year, now’s the perfect time to get in touch – we’ll help you choose the right solutions to fit your space and your customers. And if you’re not currently stocking FURminator, there’s never been a better time.
Why stock FURminator?
Retailers love FURminator because it drives results. Customers love it because it works. Pets love it because it feels good. FURminator has become the trusted go-to choice for people who want to reduce loose fur in their homes, without compromising their pet’s comfort. Contact us today to bring the Grooming Product of the Year into your store – and into the hands of your customers.
PPM says...
Sometimes certain products become iconic within its sector, and the FURminator DeShedding Tool has achieved exactly that in the pet grooming category. It has long been relied upon by groomers and pet owners and so much details has gone into the design to make it comfortable for pets and people.
To find out more, visit furminator.net/en-gb or for trade enquiries, call 0330 8089779 or contact your preferred wholesaler