Heritage Brand GWF Nutrition Unveils New Look


The new look is designed to feel personal, warm and approachable

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Feed and supplements heavyweight GWF Nutrition has unveiled a fresh new look, designed to connect with pet owners across Britain on a more personal level, including a new logo and strapline.

GWF Nutrition Owner Simon Vowles said: “We’ve been harnessing nutrition to help animals live better lives since we started out in 1971. Over 50 years on and that mission is still at the very heart of everything we do. 

“As well as communicating our legacy and our expertise, the new look is designed to feel personal, warm and approachable. Ultimately our customers need to know that they’re in safe hands.”

The new logo will be phased in over the next few months. “We’ve already started rolling it out across our digital channels and product packaging, although you may still see our original logo out there while we work through the entire range. Look out for Joint Aid for Dogs in particular, which will be featuring the new look very soon!”

Founded in 1971, GWF Nutrition is a Wiltshire-based manufacturer of specialist, high specification animal feeds and supplements, all formulated with the pioneering Oatinol Delivery System.

Today GWF Nutrition has earned an enviable reputation within the animal feed market for its innovative and natural approach to animal nutrition. The company has evolved to become a leading supplier to many sectors of the marketplace, both domestic and commercial, and continues to research every aspect of its products and their ingredients.

Key products in the range include Joint Aid for Dogs and Equilibra Feed Balancer.