Raw pet food brand, Natural Instinct, has introduced a new look to its packaging this week, reflecting its premium range of nutritious, tasty, high-quality frozen meals and treats for dogs and cats.
The new vibrant packaging is colourful and eye-catching, featuring photography of happy, healthy, and active pets. The updated designs represent the brand’s passion for supporting animal health and nutrition through its 100% natural range of raw meals and treats.
The modern stand-out look has been designed to engage and connect with both customers and stockists. Testimonials from valued customers are pride of place and include reviews from qualified veterinarians, celebrity fans, long term customers, the Agility Team GB and more. One such testimonial reads: “For the last 10 years we have been working closely with Natural Instinct who provide a range of high-quality, wholesome, complete and balanced raw foods for both dogs and cats. The food they provide is tested for nutrient levels which gives us confidence to recommend and sell Natural Instinct to our clients.” — Richard Doyle, Partner at the Wylie Veterinary Centre
Reinforcing its well-known tagline, ‘as nature intended,’ all Natural Instinct packaging is 100% recyclable and the importance of recycling is prominent on each product, alongside the brand’s USPs.
Stockists and consumers will be pleased to see the colour palette for each recipe has remained similar enabling shoppers to easily identify their pet’s favourite when scanning the shelves.
Rachel Kirby spokesperson for Natural Instinct, says: “We are thrilled to launch our new packaging this week. As our product offering continues to expand with the upcoming launch of our Natural and Working Dog Bundles, we thought it was the perfect time to evolve our packaging too. We are committed to supporting our stockists and hope the new bright, bold and premium packaging helps to engage consumers, while reflecting our core value of feeding dogs and cats as nature intended.”
Natural Instinct’s complete meals include 100% British meats, with added fruits, vegetables and natural supplements to create wholesome and most importantly, tasty meals. For those who like to create their own pet’s meals, a range of Pure foods is available and for energetic dogs in active work, the Working Dog range covers all the nutrition they need. From chicken and lamb, tripe and turkey and even duck, there is a flavour and texture available for every dog and cat!