From August 1, 2020 the Nettex backyard poultry range will undergo an eggciting re-launch — revealing a great new look to help retailers maximise the poultry business opportunity within their stores.
With range improvements based on insights gained from the brands recent consumer research targeting the modern-day chicken owner and the recent upturn in chicken ownership means there has never been a more exciting and rewarding time to focus on the poultry category.
The leading Nettex poultry range is a complete portfolio of UK manufactured products that has been trusted by chicken keepers to keep their flocks happy and healthy for over 10 years.
Recent Nettex research confirmed that consumers know and love the brand and its products and so the trusted product formulations will remain the same, however, from August the range will showcase a brand-new look with new recyclable packaging and vibrant, engaging, consumer friendly designs making the products easier and simpler to shop. Additionally, some products have been renamed to better communicate product functionality and benefits. This new packaging is modern and instantly identifiable on shelf enhancing the poultry category instore.
To support the new range, Nettex have also re-launched their website providing a comprehensive, fun and engaging advice hub that will help to educate the growing number of new and more experienced chicken keepers. The new website has been designed to offer consumers practical hints and tips as well as specialist support on a multitude of topics across all aspects of chicken husbandry and chicken health and well-being. In addition the website will offer detailed information on its range of quality, eco-friendly product solutions.
To celebrate the news and to allow retailers to maximise the relaunch opportunity, Nettex are giving retailers additional discount when ordering multiple quantities during August and September. For further details please contact your Nettex Area Business Manager or visit the Trilanco website.
Additionally, as part of the re-launch campaign, Nettex are providing retailers with an extensive range of instore point of sale and digital materials to support communications to Chicken owners. The digital toolkit contains videos featuring well known key opinion leaders, The Chicken Whisperer and Tommy the Vet, as well as social media graphics and posts, web banners, and newsletter content. Finally, this comes with a 10% off consumer promotion to help drive sales of the new range in store and online.
As well as marketing support, trade and consumer offers, Nettex poultry experts can provide AMTRA accredited training for in store teams, ensuring retailers and their customers have “the complete solution to happy and healthy chickens.”
With the current increasing interest in keeping chickens at home there has never been a better time to focus on this category and the opportunities it presents.
To access your digital toolkit and to request your printed POS pack contact your Nettex area business manager or Nettex customer services on 0128 352 4222.