The new structure is designed to deliver more support to retailers
Nylabone, the global leader in chew toys for dogs, is celebrating its 70th year with a strategic change to strengthen its position in the UK and Europe.
The brand is now supported by Central Selling Europe, a UK-based sales and marketing team dedicated to managing the Central Garden & Pet portfolio, including Nylabone. This new structure will ensure that retailers across the region benefit from stronger local sales expertise, dedicated marketing support, and a clear trade focus.
Commenting on the brand’s developments Jason Booker, UK Sales Director at Nylabone, said:
“This is a landmark year for Nylabone. With 70 years of heritage behind us and a new UK & European structure in place through Central Selling Europe, we are well positioned to serve retailers more effectively than ever before. Our partnership with Rosewood ensures easy access to the full Nylabone range, while the latest product innovations demonstrate our ongoing commitment to creating products that enrich dogs’ lives through safe, satisfying chewing.”
As part of this evolution, Rosewood Pet Products has been appointed as Nylabone’s exclusive distributor in the UK, making the full range of products from heritage favourites to the latest innovations easily accessible to retailers nationwide. In mainland Europe, Nylabone will also be working with its network of Master EU Distributors. This structural change comes at a milestone moment for Nylabone, as the brand celebrates 70 years of chewing innovation and launches it latest products which include:
- The Elk Bone, an extreme chew offering tasty venison flavour throughout
- The Donut, a fun new shape with textured surfaces that help support dental health
- The Peanut Spread Chew, designed for stuffing with your dog’s favourite enrichment filling
- The S’mores Stick with Marshmallows – a wood textured chew engineered to provide dental benefits as well as mental stimulation.
These sit alongside Nylabone’s trusted range of classics including the best-selling Puppy Starter Kit, giving retailers a comprehensive chew portfolio that spans every life stage and chewing style
Retailers can preview the full Nylabone range including the new launches and best-selling Puppy Starter Kit on www.nylabone.co.uk or www.rosewoodpet.com The brand will also be highlighting on the Rosewood Pet Products’ stand at PATS.