Pandemic living inspires new product from Fish4Dogs


The Fish4Dogs® brand has launched of a new mousse recipe – Fish4Dogs® Finest Cod Mousse Light — to help dogs get in better shape following lockdown. The product has been introduced to the brand’s existing Finest mousse range and has 60 per cent fewer calories than the salmon and trout flavours.

Karen Hubbard, Product Portfolio Manager at Fish4Pets™, explains: “This product comes as a direct response to changes in our lifestyles since the pandemic. Many dog owners and their families have spent more time with their pets since the start of the pandemic and some are feeding and treating them more frequently and as a result, dramatically increasing calorie intake. By introducing a lower calorie option, it can provide a solution for those dog owners looking to readdress their dogs diet and they can be assured it’s just as tasty!’

“We are all very excited about this launch,” adds Jo Mulgrew, Marketing Director at Fish4Pets®. “Many dog owners love the convenience and completeness of dry food, but still want to add something to make it more interesting for their pet. However, anything added also adds calories, so our ‘Light’ option is the perfect solution. It’s made from 99 per cent cod, has more moisture content than the salmon and trout varieties, and its lighter recipe has substantially lower calories per pouch than the other flavours.”  

The Finest Cod Mousse Light product is the third in an extensive programme of new product introductions for the Fish4Dogs® brand this year. The brand introduced a senior variant to its Finest Dry Complete range in January and a range of new puppy treats in May. The company has plans for more exciting new food and treats launches later in the year.

For more details on Fish4Dogs® Finest Cod Mousse Light product, please contact your representative or call Fish4Pets® on 01299 252 352.