Pedigree Wholesale launches Kai Kuri, a new range of dog treats


Petello’s new range Kai Kuri is a portfolio of natural high protein dog treats, including New Zealand lamb, grass-fed goat, free-range venison and sustainably sourced veal, all exclusively available to the specialist pet trade via Pedigree Wholesale.

After its Natures Deli wet food took Silver at the PetQuip awards in 2019, Pedigree Wholesale couldn’t wait to start work on a new addition to its Petello portfolio. Kai Kuri packs a taste of New Zealand and is 100% natural, low in fat and high in protein. The proteins are slowly air-dried for maximum taste and to maintain vital nutrients.

The range of treats comes in convenient bags and has 10 products in total. There are four different protein types available: lamb, goat, veal and venison, creating some unique new offerings in the treat category.

Available now, the launch is supported with a variety of POS solutions and introductory offers.

Steve Brown, managing director at Pedigree Wholesale, said: “We are incredibly excited to bring these sustainably sourced products into the UK.

“New Zealand have some of the highest animal welfare standards in the world and we know this is what the increasingly conscious consumer is looking for when purchasing any product.”

Gerard O’Mahony, commercial director, said: “We know consumers continue to seek out natural solutions to their pet’s needs and reflecting that natural treats is a booming category for the specialist pet market. Given the health benefits for the nation’s pets, we expect this growth to continue.

“We are disappointed to not be able to launch the range at PATS Telford, a great show where we find in our interactions customers come looking for something new that will improve their in store offering, and appeal to their customers and customers’ pets alike. Nevertheless, we have a full launch plan in place, which kicked off in September. Get in touch, we’ve some great launch offers and POS packs available.”

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