Pet Trade People return for episode two with a deep dive into the making of HayPigs!, the small-animal brand built on playful design, behaviour science and a genuine love for guinea pigs.
Host sits down with co-founder Rik Cridland to trace the company’s journey from two rescue guinea pigs and early circus-themed prototypes to a fast-growing, multi-brand e-commerce business serving the wider pet trade.
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The episode explores what makes guinea pigs such engaging companions, and how those traits inform enrichment-led product design, from forage-based treats to rotating habitats that encourage natural behaviours. Rik also reflects candidly on appearing on Dragon’s Den during COVID, the challenges of scaling stock quickly, and the lessons learned from underselling a long-term vision.
Blending practical insight with honest reflection, episode two offers a grounded look at how creativity, education and community can drive sustainable growth in the modern pet industry.