Pets Choice’s bestsellers celebrate a raft of award wins


Lancashire-based Pets Choice is thanking retailers for their votes in the Retailer Recommended Awards, after celebrating a raft of wins for its best-selling products — including Manufacturer of the Year.

Pets Choice boasts twelve animal and pet food brands which are stocked in stores across the UK including all leading supermarkets and specialist pet retailers.

With over 135 years’ experience, their commitment to creating innovative, high-quality pet products that appeal to a broad range of customers, whatever their budget, has made several of their brands, including Webbox, household names.

Head of marketing Julie Butcher: “It’s been a great year for us and we want to thank all the retailers who voted for us — it means a lot.

“The numerous award wins are testament to our ongoing commitment to providing the very best for the nation’s cats, dogs and wildlife.

“Our various brands each have a proven track-record of bringing unique products and formats to the market, and our continued success is now enabling us to expand a number of our ranges even further.”

This approach has helped Pets Choice launch a number of innovative products, including Lick-e-Lix Jelly (which launched in stores at the start of June) and Cat Grass (which launched in April).

In November 2019 they entered the pet medicine market through the acquisition of the Bob Martin (UK) Healthcare brand including Clear, Clear Plus and cat litter brand Felight, which provides a great opportunity for Pets Choice to enter a new and exciting category.

On-going significant investment in brand design (including the upcoming launch of the new Webbox Naturals) means packaging always feels fresh and modern, appealing to customers looking for something that stands out on a crowded shelf.

Julie added: “We’ve got a few exciting developments in the pipeline and we look forward to what the future will bring at Pets Choice.”