PIF Awards 2023 Winners Announced


See the full line-up of winners...

Latest news from PIF...

The much anticipated PIF Awards were revealed at the gala black tie ceremony held at Chesford Grange Hotel, Kenilworth, Warwickshire, on Thursday 9 November, with over 20 categories of winners announced.  

Generously supported by Jollyes – the Pet People, with headline sponsors Cliverton, Collar, LoPay and Su-Bridge and drinks sponsor Betty Miller, as well as a range of other category sponsors, the 2023 PIF Awards are the most coveted awards in the pet industry, celebrating the inspirational success stories of the past 12 months. Recipients received their Awards from James Middleton of James & Ella.

Winners ranged from independent businesses such as Tom & Toto and innovative Mr Bug, to large manufacturers such as Johnson’s Veterinary Products (full list of winners is attached). The Lifetime Achievement Award was presented to Jim Weston of Little Big Paw.

Pet businesses who had generously donated items to the U-Hearts Foundation charity which supports abandoned pets in Ukraine were recognised and presented with a certificate from U-Hearts CEO, Yuriy Tokarski, who had flown in to attend the event.

Nigel Baker, CEO of the Pet Industry Federation, commented:  “In PIF’s 75th anniversary year, the Awards were the biggest yet, with a move to the bigger location of Chesford Grange to accommodate the increased numbers of guests wanting to attend. Winning a PIF Award means so much to the businesses that enter and our judging panels certainly commented on the standard of finalists this year. It is truly inspirational to see the diversity and sheer hard work within our industry and at PIF we are honoured to be able to reward this with the PIF Awards." 

The winners were: 

Cattery of the Year 2023 – presented by Jollyes
Boma Cattery

Dog Daycare Business of the Year 2023 – presented by Collar
Tom & Toto

Dog Walking Business of the Year 2023 – presented by James & Steel & BAM!

Export Business of the Year 2023 – Associated Veterinary Services
Pet’s Up Products

Grooming Business of the Year 2023 – sponsored by Tuft App
Palmer's Dog Grooming

Home Boarding Business of the Year 2023 – sponsored by Cliverton

Independent Retailer of the Year 2023  - sponsored by Natures Menu
Pet Stop, Market Deeping

Kennel of the Year 2023  -sponsored by Millin Brook Luxury Dog Boarding

Lifetime Achievement Award 2023 – sponsored by Impact Exhibitions & Events/PATS
Jim Weston

Marketing Campaign of the Year 2023  -presented by PBW News
Eden Holistic Pet Foods

Manufacturer of the Year 2023 – sponsored by Anthesis
Bella & Duke

New Business of the Year 2023 – presented by Lopay
Pickles Pet Pantry

New Product Award 2023 – Accessories – presented by Su-Bridge
Twiggy Tags – Trailfinder Lead

New Product Award 2023 – Food - sponsored by Pedigree Wholesale
Walker & Drake – Puppy & Small Breed Food

New Product Award 2023 - Health & Hygiene - presented by Su-Bridge
Poorly Paws – Dog First Aid Kit

New Product Award 2023 – Treats  - sponsored by Pedigree Wholesale
Mr Bug – Bug Bites

Online Business of the Year 2023

Pet Behaviourist of the Year 2023
Puppy Tales

Pet Retail Chain of the Year 2023 – sponsored by Naturo Pet Foods
Jollyes – The Pet People

Pet Services Business of the Year 2023 – presented by Cliverton
Shropshire Canine

Pet Store Manager of the Year 2023  - Jollyes
Adele Cook – Pets Corner, Horsham

Supplier of the Year 2023
Johnson's Veterinary Products

Sustainability Award 2023

Wholesaler of the Year 2023  - sponsored by Teddy’s Treats
Su-Bridge Pet Supplies