Su-Bridge Pet Supplies Expands ZIWI Investment with New Advertising Campaign

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ZIWI will feature on Sky TV

Su-Bridge Pet Supplies is excited to announce the next stage of investment into the ZIWI brand with the launch of a brand-new advertising campaign. This latest initiative will see ZIWI pet food featured across Sky TV’s AdSmart channels and Video on Demand services, carefully targeting approximately 52,000 households across the UK. The campaign will be on screens throughout March, increasing brand visibility and driving consumer awareness in the UK market.

This investment follows the recent launch of a comprehensive suite of ZIWI Point-of-Sale (POS) materials, further reinforcing the brand’s commitment to supporting retailers and enhancing customer engagement. The new campaign is designed to build upon this momentum, reaching a wider audience and reinforcing ZIWI’s position as a leading premium pet food brand.

Why this matters for retailers?

  • Increased brand awareness: the nationwide campaign will put ZIWI in front of thousands of potential customers, driving footfall to stores stocking the brand
  • Stronger consumer demand: by educating pet owners on the benefits of ZIWI’s innovative steam & dried nutrition, the campaign will encourage more informed purchasing decisions
  • Retailer support: the campaign complements the recent rollout of high-quality POS materials, ensuring ZIWI remains a standout choice for pet owners in-store

This latest investment is part of a broader strategy to solidify ZIWI’s presence in the UK pet market, helping retailers capitalise on growing consumer demand for premium pet nutrition.

ZIWI is a premium brand that will attract more footfall to your stores and boost sales. To learn more about the new advertising campaign or to stock ZIWI products, get in touch with your local Area Sales Manager or contact Su-Bridge on 01953 882485 or via email at [email protected].