The BETAs celebrate the best of the equestrian trade

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They are prestigious honours in the horse sector

The winners of the 2025 British Equestrian Trade Awards (BETAs) were announced at the Gala Dinner held at the Hilton Metropole, NEC. With over 340 people in attendance, the sold out event was buzzing with conversation, chat, and lots of celebrations for the winners of the prestigious awards. Here are the winners of the 2025 BETAs:

Equine Careers Sales Rep/Agent of the Year Award

Lilly Redbourn – Saddlery Brands International

Runner up- Vicky Rhodes – Keyflow

 

BETA Rider Safety Equipment Fitter of the Year Award

Joint winners

Emma Butt – Romsey Saddlery

Gillian Payne- Barnstaple Equestrian

 

Absorbine Retailer of the Year Award- Equestrian Store

Welland Valley Feeds

Runner Up- Saddlesdane

 

Zebra Products Retailers of the Year Award- Online/Mail Order

Redpost Equestrian

Runner Up - Equiport

 

Holdsworth PR Marketing Effectiveness Award

Sundown Products

Runner Up – Equine Giveaways

 

BETA Lifetime Achievement Award

Michael Huline Dickens

The winner of the 2025 Lifetime Achievement Award has contributed enormously to the equestrian trade, having trained more than 750 students over the course of his career. 

 

Citation Trade Supplier of the Year

Bliss of London

 

Equine Fitter of the Year Award

Sophie Sperling – Sperling Saddles

 

ENFAR Nutritional Helpline of the Year Award

TopSpec

Runner Up – Allen & Page

 

GBH Exhibition Forwarding Export Award

Hilton Herbs

 

“We are delighted for all the winners and so proud to be able to host an event like this each year, that showcases the best of the equestrian industry,” said Claire Williams, Executive Director of BETA. “We'd like to thank all our amazing sponsors, Breyer for the beautiful table decorations, and the judges who work so hard to assess all of the finalists – with such strong entries, it's not an easy task!”

In addition, the Gala Dinner raised £1700 for Nature's SAFE, the chosen charity for this year. A raffle took place at the end of the evening giving those who'd entered the chance to win a range of prizes including champagne, vouchers and hampers. “A big thank you to Citation, Holdsworth PR, GBH Exhibition Forwarding, BETA, Horse&Rider Magazine, Supplement Solutions, and Bliss of London for donating such incredible prizes.”

For more information, see www.beta-uk.org