Vital expands frozen range with Nutriment


Vital Pet Group is now stocking the popular range of frozen raw pet food from Nutriment.

The wholesaler is excited by the potential of delivering Nutriment to its trade customers, with many pet owners want to feed raw and frozen products offering a strong incentive to consumers to shop local — especially if pet owners cannot be at home to accept an online order.

Sean Kelly, Head of Supply Chain at Vital, says: “Nutriment is known for their philosophy of creating Biologically Appropriate Raw Food (BARF), and the products are free from grains, fillers, and artificial ingredients. This makes this pet food ideal for owners who are keen to feed natural, or interested in the ancestral feeding approach.”

Nutriment has developed its high-quality frozen pet food products with top canine nutritionists and is a PFMA member company, meaning that their full range meets stringent industry standards. Nutriment products are designed to be easily-digestible, containing high quality meat, vegetables and superfoods.

Sean adds: “If it’s been some time since you’ve checked out frozen, you’ll probably notice a big shift in focus towards premium products that are great for pet health, and also offer retailers plenty of scope to build trust with a repeat, loyal customer-base.”

Much of the Nutriment range has steered away from unattractive pieces of raw meat or whole legs that bring to mind the animal of origin, towards minced and chunked options that are much more acceptable to pet owners, broadening the appeal.

The Nutriment range is available now from Vital; for more information visit or telephone 01837 883000.