Wild bird food sales soaring


Pet Superstore Jollyes saw a rise in wild bird food sales over the winter.

The pet superstore brand Jollyes saw wild bird food fly off the shelves over winter and before of the RSPB Big Garden Birdwatch which took place in January.

Jollyes sell over three million fat balls per year and sales of items such as bird feed, peanuts, and fat balls have risen by over 10 per cent during lockdown as more people come to appreciate the sight of birds visiting their feeders and bird tables. There was also a sharp rise in sales in the run-up to the RSPB’s Big Garden Birdwatch at the end of January.

Jollyes’ commercial director Chris Burns said: “We’ve seen increased interest in feeding wild birds over the past few years, but it’s really taken off during the coronavirus lockdowns.

“Whether you’ve got a garden, a back yard or a balcony, watching the wild birds brings tremendous pleasure. It’s not just feeding hungry birds, who need extra help during the cold weather, it’s feeding your well-being.”

All 67 of Jollyes’ stores in England, Wales, Scotland and Northern Ireland, have remained open for business during the pandemic. Significant precautions have been put in place at all Jollyes stores to protect customers and staff.